Ernest Hsu, Mba Email & Phone Number

A wise person once said, "One's health is often considered to be their most valuable asset." Now, I’m not saying they were wrong (they weren’t!), but what I will say is that this belief fuels my passion for healthcare marketing. Why have I dedicated my career to healthcare, medical, and life sciences sector? Because I want to be a force for good, helping to create and market innovative technologies that improve lives. Whether it’s empowering someone to take control of their health or helping them achieve their full potential, I’m here to make an impact.** What I Do **As a Product Manager at Castle Biosciences, I developed and executed integrated omnichannel marketing campaigns, increasing HCP and patient engagement by 3.7x QoQ. My experience spans B2B, B2C, HCPs, LTC, health systems, and IDNs. I bring strategic, tactical, and executional marketing skills, whether driving product strategy, increasing brand visibility, and launching products with tangible results.** Key Skills & Achievements **• Product Strategy & Execution: Launched 3 DTC product lines, increasing sample volume and revenue by 300% YoY.• Cross-functional Collaboration: I thrive working with Sales, R&D, Operations, and Medical Affairs to ensure marketing aligns with clinical needs and market trends.• Omnichannel Expertise: I increased brand exposure by 33% and decreased time-to-market for new campaigns by 25%.** Who I Am **I’m drawn to organizations that serve others through knowledge and innovation. My colleagues describe me as respectful, collaborative, and dedicated. I value diverse thinking and enjoy building connections across work styles to foster a team-oriented culture. Whether strategizing or executing, collaborating with a close-knit team, or presenting new ideas to leadership, I bring high energy, passion, and a drive to make things happen. I’m all about building meaningful relationships, learning from my colleagues, and finding new ways to work together to achieve our collective goals.** What I Believe **I believe marketing connects people to life-changing technologies. Healthcare, diagnostics, and life-changing treatments can transform lives, and I’m here to ensure those messages reach the right audiences. My leadership style? Objective, decisive, and data-driven. I love making a tangible impact and guiding others to success.** Let’s Connect! **If you’re passionate about creating positive change in healthcare through strategic marketing, let’s chat! I’m always excited to connect with like-minded professionals and explore opportunities to collaborate.