Ervin Grinberg Email & Phone Number

Manage Live Sound Professional Audio Products marketing efforts, have specific knowledge of applications, products and distribution.Serve as primary marketing agent for the Live Sound group with internal PR and Creative Services groups, and external agencies (as appropriate) to utilize the web, advertising, tradeshows and other outreach efforts to achieve the division goals.Serve as primary budget manager for group.Worked in tandem with Live Sound Director of Sales coordinating strategies for U.S. Sales Reps, International Distributors and dealers. Assist Live Sound Product Management in developing Sound Reinforcement Market and Marketing of Dolby Products.Maintain and contribute to marketing strategy based on customer feedback, industry events and competitive developments within the industry. Seek out and report feedback from professional audio market for existing and future products.

• Managed daily aspects of all North American and European operations. Reported directly to CEO. • Developed three year marketing plan and help plan North American. budget to coincide with Australian budget. • Worked with ad agencies to develop ad campaigns; negotiated rates with sound related magazines. Plan all marketing promotions. • Developed worldwide tradeshow strategy for launch of new loudspeaker processor. Worked closely with sales manager to assure that deals were closed and targets were met. • Company acquired by Dolby Laboratories in 2004.

• Created marketing plan and supporting budget. • Screened and hired advertising agency and public relations firms; worked to create branding and campaigns of new product. • Developed sales and marketing collateral, including website, for tradeshows and sales team. • Developed training manual for customer IT department. • Managed relationships with key customers including Proctor and Gamble and Xchange.

• Managed all daily aspects of start up including setting up information systems, hiring staff and oversee daily operations. • Developed business plan and budget with business partners. • Produced training manuals for nine regional sales offices. • Provided technical support for individual users, worked with software developers. • Created and produced training manual to support sales training.

• Packaged and negotiated software marketing, bundling and licensing partnerships with Symantec, Mindscape, Muscle Fish and Apple Computer companies.• Conceived and managed multiple corporate and product-related websites encompassing E-commerce and software downloads:- Analyzed market and ascertained most compelling website features and value-added elements;- Developed visual/graphic design of website and produced site map;- Coordinated development process with web designer and launch of site with web hosting firm.• Created and managed beta test program of software, involving extensive liaison/coordination with beta testers, software developers, and hosting company representatives.• Developed three-year marketing plan for introduction of software package customized for music business operations and management.• Conceived and wrote business plan and executive summaries for prospective investors.

• Generated multiple revenue streams to build revenues from virtually none at company start-up to over $8 million annually, utilizing innovative and aggressive sales and marketing techniques. • Liaison between sales and operations, coordinating logistics with operations department. • Managed staff of up to twelve, including human resources, hiring and benefit plans. • Retained key clients by providing quality transportation logistics within, recommended most cost-effective logistics so as to maximize clients’ profits. • Built and maintained collaborative working partnerships with other industry contractors to enhance company’s revenues and visibility. • Prospected and identified emerging talents and solicited future business. • Conceived and implemented all advertising campaigns and promotions.