Footwear commercialization, do development and commercialization stages for category of NIKE Air Jordan before mass production.• Led the development, commercialization for over 3 styles of Air Jordan 1 MID & Air Jordan 1 Retro High OG per season,• Conducted failure mode effect analysis to assess and mitigate defects of product, resulting in 30% fewer risk,• Collaborated internationally to review and confirm about manufacturing readiness for more than 10 new shoe styles,• Reported concerns and corrective actions to internal and external teams during development and commercialization stages,• Successfully handled 3 distinct categories (Jordan adult, Jordan kids and Global football) with the highest difficulty codes,• Spearheaded in convincing WHQ to produce a premium style flagship shoe (Air Jordan 1 Retro High OG) in the Indonesian factory.