Creation and implementation of company marketing strategyManagement and creation of marketing campaignsCreation of all company branding and brand developmentCorporate design and website layout/designContent creation and distributionCreation and management of all digital advertising incl. promotional offers, newsletters, etc.Social media management across all SM platforms Content creation and collateral translations

Concept creation, logo design• Brand development• Implementation of visual marketing strategy across digital platforms• Social media management• Creation of targeted advertising campaigns

Creation of visually engaging documents according to brand purpose and business missionBuilding of brand identity following grid systems, editorial layouts and applications for web, desktop and mobileCollaborate with a cross-functional team to ensure visual appeal and content applicationCreation of all visual communications

• Creation and implementation of marketing strategy• Management & creation of all marketing campaigns.• Creation of all company branding• Corporate design and website layout• Content creation and distribution• Responsible for the creation and management of all digital advertising• Creation and design of sales templates for new business generation• Management of all promotional offers and landing page design• Social Media Management, across all platforms.• Responsible for the creation of GTM strategy for all new products and services• Content and Collateral translations• Marketing collateral creation• PR & Corporate communications

Developing Brand Identity: Lead the creation and maintenance of the company's brand identity, ensuring consistency across all marketing materials and channels.Strategic Planning: Develop comprehensive marketing and design strategies aligned with the company's goals and target audience.Team Management: Oversee and manage a team of designers and marketing professionals, providing guidance, feedback, and support to ensure the team's success.Campaign Development: Conceptualize and execute marketing campaigns, coordinating with cross-functional teams to ensure alignment with brand messaging and objectives.Creative Direction: Provide creative direction and guidance for all design projects, from initial concept to final execution, ensuring high-quality deliverables that resonate with the target audience.Market Research: Conduct market research and analysis to identify trends, customer preferences, and competitive insights, informing marketing and design strategies.Budget Management: Develop and manage budgets for design and marketing initiatives, ensuring efficient allocation of resources to maximize ROI.Collaboration with Stakeholders: Collaborate with internal stakeholders, including sales, product development, and senior management, to align design and marketing efforts with overall business objectives.Brand Messaging: Develop compelling brand messaging and content that effectively communicates the company's value proposition and resonates with the target audience.Digital Marketing: Oversee digital marketing efforts, including website design, social media campaigns, email marketing, and online advertising, to drive brand awareness and engagement.Measurement and Analysis: Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and design initiatives, making data-driven recommendations for optimization.

Teaching various disciplines of graphic design• Teaching the various disciplines of Graphic Design• Student development• Fostering a culture of learning in accordance with industry standards that meets the students’ needs• Assisting the student in developing creative content for each brief• Photography: Teaching the principles of photography, post processing and practical workshops• Issuing briefs and conducting practical assignments & workshops Preparation of quarterly and annual reports detailing student progress, obstacles to learning and recommendations• Provision of necessary training, resources and support to optimise the learning process• Preparation, layout and cover design of 7 animated books for Room to Read• Maintaining relationships with industry players and tertiary institutions regarding further education & internship opportunities (OFYT, Ruth Prowse, Stellenbosch Academy, US, Cape Town Creative Academy, CTSP)• Presenting a showcase at the end of the year