Eduardo Sánchez Gutiérrez Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Madrid

1) Managed Gross-to-Net efficiently, protecting margin % result in both accounts in midst of highly-adverse market context (retailer price war, double-digit COGS increase, etc.):a) Flat NSPI result after each annual negotiation with both customers.b) Five product SPIs flawlessly executed across three different categories.c) RGM initiative set forth in ECI leading to improved pricing and more profitable bottom-line. 2) Won at the POS with a a highly focused "5P mindset" (online and offline):a) SOS/SOA improvement project in ECI led to 7 incremental listings and significant shelf-space increase across both retail environments (+5.7 pp in HM / +6.0 pp in LSM).b) Online banner negotiation in late 2020 led to 275% increase in 2021 touchpoints (top 10 amongst all FMCG manufacturers in online SOV @ ECI).c) Synergic cooperation with Field Force team led to record-setting extra-visibility in Alcampo (26 macro-exhibitions in 2021).3) Accurately aligned baseline volume demand planning with sales projections in YTG. Incremental opportunities were rightfully channeled in spite of short lead-times (<3 months).4) Partnered successfully with CP's international Auchan team in order to boost local counterpart compliance.5) Recruited and trained new company talent, leading up to a retention/hiring rate of 50% (from trainee to entry-level position).

Madrid Area, Spain

Responsible for in-store execution of all of Colgate/Sanex initiatives in POS found within Madrid and Andalucía (all hypermarkets, main supermarkets/perfumeries); in charge of recruiting/leading a ten-member team of field force sales reps. Supervised 17 tail-end customers, with total yearly net sales exceeding €1.1 million.

Madrid

Responsible for adapting different brands’ strategies to our main Hypermarket channel customers, especially with regard to product assortment, on-shelf navigation, pricing, and promotion. • Successfully persuaded both Carrefour and Hipercor to set forth an Oral Care pilot test in line with J&J’s recommendation. • Coordinated a nationwide Johnson’s Baby in-store event in Carrefour, which led to more than 5,000 shopper interactions over the span of two weeks. • Convinced Carrefour to include two NPIs in their 2nd annual “Innovation Prize” leaflet, and secured all necessary support.

Madrid

Negotiated directly with Grupo Eroski’s HQ, and led day-to-day business with all of its affiliates.

Madrid

Oversaw J&J’s business relationship with its main local customers in the greater Madrid region.

Madrid Y Alrededores, España

Developed an understanding of restaurants’ day-to-day operations. Worked directly with the organization’s front line.Main achievements:• Led a nation-wide local store marketing joint promotion with Estrella Damm from start to finish, with an ROI of 1.5-2.• Closed an agreement with Carrefour granting special promotional benefits to its 40,000+ employees all across Spain. • Coordinated a new product test with Coca-Cola in nine company restaurants located in the greater Madrid region.• Handled a multi-company tendering process for a series of large-scale posting activities set to be launched in 2013.

Venezuela: 3Rd Largest Market In La With +$1 Bil Usd Revenue Per Year

Interacted with top client’s high executives (CEO, VPs, Purchases Director, Marketing Director, Category Management Director, store-owners, etc.). Negotiated sales volumes, trade marketing, and shelf presence with main HQ; oversaw sales fundamentals execution in 26 main stores, and guided fellow Sales Reps’ efforts in 20 others.Main achievements:• Attained a 13% growth in NOS vs. FYA (+5pp vs. DP&P channel).• Persuaded the client to allow a record-breaking amount of 120 P&G exhibits to be distributed amongst its stores for renewable 6-month periods.• Successfully scheduled future-dated orders so that service levels weren’t affected by product shortages.

Venezuela: 3Rd Largest Market In La With +$1 Bil Usd Revenue Per Year

Coordinated an important OOS-reduction project with two major clients. Detected main bottlenecks in respective supply chains; diagnosed root causes of product-flow interruption; formulated customized proposals for optimal logistical efficiency.

Master In International Management, Sales & Marketing

Activities and Societies: IE Venezuela Club

B.S. In Business Administration, Management Major, Marketing Minor

Activities and Societies: Harvard National Model United Nations Conference, 53rd Session