1. Conceived and designed Groupia Lite, a UK travel app, increasing user engagement by 40% and streamlining event itinerary access for over 1,000 clients.2. Designed and launched new booking, wallet, and payment features for ShiftBOOKD's mobile scheduling platform, enhancing user experience and increasing transaction completion rate by 40% within three months.3. Overhauled and designed 10+ mobile and web apps for US and UK clients, specializing in Booking, Delivery, and Payment functionalities.4. Collaborated seamlessly with remote cross-functional teams, including executives, engineers, sales, and researchers in the US and UK.

1. Conceived, researched, and designed RareFoods website from scratch, achieving 15,000 unique visitors within the first quarter.2. Teamed up with marketers to develop brand identity and kit, conducting market research and user interviews.3. Conceptualized product packaging and customer delivery experiences, collaborating with the graphic design and marketing teams, resulting in 100 positive reviews.

1. Applied Design Thinking to craft problem statements, foundational design guidelines, and an MVP solution, improving the lives of 15,000 farmers.2. Conceptualized and designed the initial web app, enabling FPOs to manage and gain insights into farmers and their produce.3. Partnered with CEO and 50+ farmers, engaging in deep collaboration to understand and define key market segments, customer personas, and pain points, resulting in a product strategy that resonated with target consumers.4. Engaged farmers and FPOs across 5 states, delving deep into root-cause issues of food adulteration.

Performed market & design research on Agri-tech start-up's.