Alex Esin Email & Phone Number

Limassol (Lemesos), Cyprus

Cyprus

I managed 25 product teams (4 CPOs, 25 POs, more than 200 people in total).Creation and development of digital products:- Web platform (website alfabank.ru , personalization services, fault tolerance, A/B testing, CMS)- Online receiving of bank products (filling out online applications for retail and small business products, digital delivery, integration with ESIA, SMEV, MobileID)- Logistics platform (Ensuring the process of delivering bank products. From determining free slots to routing applications by couriers and creating related documents)

Russia

The total monthly audience of products is 12M users.Team Management (60+ crew members: POs, PMs, Devs, QAs, Analysts, Designers);Key achievements:- Built strong product team and development process from scratch;- Launched streaming of 4 TV channels with a unique user scenario of video streaming. This experiment generated additional 30% advertising inventory of the total holding volume.- Implemented and improved SVOD models on holding resources;- Increased revenue from SVOD and AVOD models;- Approved of the development strategy of the digital assets of the holding to achieve the set KPI.- Introduced a clear process for managing and developing digital products, created an in-house development department.- Increased profitability of paid services of the entire holding 10 fold.- Created a managed process of interaction with contractors and business customers.- Launched the new application of the company channel with an increase in the session time by 4 times and ARPU by 3 times (Golden application 2018, Silver in Tagline Awards)Main responsibilities:Making a development strategy and managing digital products in the framework of P&L in the following products: Web, Mobile Apps (iOS/Android), SmartTV.

Moscow City, Russia