Esin Umut Email & Phone Number

Istanbul, Turkey

Istanbul, Türkiye

Baku, Baku Ekonomic Zone, Azerbaijan

• Directed a comprehensive 3-year strategic roadmap development process, driving a 69% revenue growth in 2024, aligned cross-functional teams to achieve key business objectives and expand market share.
• Conducted yearly Brand Health Track research. Keeping the Net Promoter Score above 70, top-of-mind rate up 42% being at the 1st rank, and 26% prospects’ buying desire rate.
• Managed social media agencies, reached 128K followers on Instagram, and 173K followers on TikTok.
• Led to… Show more
• Led to development direct sales channel for home and office delivery, resulting in X million AZN of incremental revenue with the highest profit margin. Show less

Baku, Baku Ekonomic Zone, Azerbaijan

• Engineered a forward-looking 3-year innovation strategy and tactical roadmap to drive market leadership for all 8 product categories.
• Created and delivered product categories’ portfolio strategies into new product ideas and concepts based on consumer trends.
• Built and deployed stage gate innovation funnel structure to manage NPD launches cross-functional collaboration with Category Teams and R&D, production, sales, and finance.
• Pioneered the creation and execution of 77 new… Show more
• Pioneered the creation and execution of 77 new product projects, achieved a total project value of xx million AZN, revolutionizing the company's innovation landscape and propelling revenue growth.
• Led the innovation team in developing and managing new product project plans, follow-up meetings, templates, and documents. Show less

Istanbul, Turkey

• Orchestrated the implementation of a new corporate identity with the new logo and brand book by working closely with Saffron Brand Consultancy.
• Executed the 5-year exit plan of Actera Private Equity and contributed to achieving the acquisition goal by the transaction of all shares to Yildiz Holding.
• Launched 350 SKUs of own-brand products, including canned foods, dry foods, and fresh foods.
• Introduced Lokum Et brand to the meat market, resulting in annual revenue of XX million… Show more
• Introduced Lokum Et brand to the meat market, resulting in annual revenue of XX million TL and a significant 12% increase in sales.
• Launched Cater Fresh brand in the fresh produce category which generates XX million TL annually, with a 34% growth in sales.

Istanbul, Turkey

• Led Chocolate & Chocolate Bars Categories, referring to 30% of the company's total revenue with 19 brands and 60 SKUs.
• Relaunched Nutymax brand with a brand-new sub-brand Nutymax Toppo which in turn reached the highest value share in 2011 with 15% growth in sales.
• Spearheaded a joint project with R&D, Marketing, and Supply Chain departments to rationalize product portfolio, reducing SKUs by 30% and inventory cost by 20%, while maintaining customer satisfaction and increasing.
• Spearheaded a joint project with R&D, Marketing, and Supply Chain departments to rationalize product portfolio, reducing SKUs by 30% and inventory cost by 20%, while maintaining customer satisfaction and increasing.

Istanbul, Türkiye

• Led the company's perfume & deodorant categories to generate 85% of the total revenue.
• Supervised a team of 3 product managers to develop and plan marketing activities of 18 brands, and contributed to developing short and long-term brand strategies.
• Redesigned brand architecture and managed new product launches, conducted focus group research, developed marketing concepts based on consumer insights, and worked closely with advertising agencies for packaging and.
• Redesigned brand architecture and managed new product launches, conducted focus group research, developed marketing concepts based on consumer insights, and worked closely with advertising agencies for packaging and.
• Launched SHE Perfumes which gained leadership by reaching 11% of the market share within 8 months after its launch and became the company's "star" brand. That led the company to increase its market share in value and.
• Launched Jagler Sports Perfumes generating %20 incremental revenue of the total Jagler brand. Which in turn the total market share reached its highest record in sales value. Show less

Mba, Consumer Marketing

Bachelor Of Business Administration - Bba