Esin Umut Email and Phone Number
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Esin Umut personal email
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With 25 years of marketing leadership across Türkiye and Azerbaijan, I now serve as a marketing consultant, helping businesses build strategies that drive growth and establish lasting brand recognition. Throughout my career, I’ve always taken a hands-on approach, whether guiding teams or driving strategic decisions. My leadership journey has evolved from finding my authentic leadership, to leading teams with vision, and shaping the future of brands through innovation.As a consultant, I focus on customer insights to craft marketing strategies that empower brands to stand on a solid foundation and rise to shine like gold. My goal is to help companies build strong brand equity that positions them for long-term success.My experience spans both B2C and B2B sectors, where I've led the launch of over 400 products and managed more than 50 brands, driving market share, brand awareness, and revenue growth. I believe in leading by example, fostering an environment where strategic thinking meets hands-on execution. This leadership extends beyond teams to a broader role—guiding brands into the future with innovative strategies that resonate with modern consumers.I also collaborate closely with sales, product development, and customer service teams to create integrated marketing efforts that align with business goals. Clear and transparent communication has always been central to my leadership, ensuring alignment and execution with precision.Now, as a consultant, I continue to mentor and inspire teams while offering businesses the strategic vision and hands-on expertise they need to thrive. Whether it’s brand positioning, digital marketing, or integrated campaigns, my mission is to lead companies to success with strategies that work today and innovate for tomorrow.I’m here on LinkedIn to connect with like-minded professionals and organizations looking for a fresh perspective on marketing and leadership. Reach out if you're ready to take your brand to the next level!Email: eumut@qmark.com.trCompetencies: Marketing Strategy, Strategic Planning, Brand Management, Marketing Research, New Product Development, Product Management, Marketing Communication, Consumer Insights and Segmentation, Integrated Marketing, Digital Marketing, Social Media Marketing, Public Relations and Event Management, Data Analysis and Metrics, Profit and Loss Management, Project Management, Budget Management, Communication and Stakeholder Management, Innovation Management
Qmark Danışmanlık A.Ş.
View- Website:
- qmark.com.tr
- Employees:
- 12
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Training And Development ConsultantQmark Danışmanlık A.Ş.Istanbul, Turkey
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ConsultantQmark Danışmanlık A.Ş. Jul 2024 - PresentIstanbul, Türkiye
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Marketing Director | Marketing Strategy, Brand Management, Integrated Marketing, Digital MarketingSirab Asc Jul 2019 - Mar 2024Baku, Baku Ekonomic Zone, Azerbaijan● Directed a comprehensive 3-year strategic roadmap development process, driving a 69% revenue growth in 2024, aligned cross-functional teams to achieve key business objectives and expand market share.● Conducted yearly Brand Health Track research. Keeping the Net Promoter Score above 70, top-of-mind rate up 42% being at the 1st rank, and 26% prospects’ buying desire rate.● Managed social media agencies, reached 128K followers on Instagram, and 173K followers on TikTok.● Led to… Show more ● Directed a comprehensive 3-year strategic roadmap development process, driving a 69% revenue growth in 2024, aligned cross-functional teams to achieve key business objectives and expand market share.● Conducted yearly Brand Health Track research. Keeping the Net Promoter Score above 70, top-of-mind rate up 42% being at the 1st rank, and 26% prospects’ buying desire rate.● Managed social media agencies, reached 128K followers on Instagram, and 173K followers on TikTok.● Led to development direct sales channel for home and office delivery, resulting in X million AZN of incremental revenue with the highest profit margin. Show less -
Marketing Strategy Innovation Director | Innovation Management, Product DevelopmentAzersun Holding Mar 2018 - Dec 2018Baku, Baku Ekonomic Zone, Azerbaijan● Engineered a forward-looking 3-year innovation strategy and tactical roadmap to drive market leadership for all 8 product categories.● Created and delivered product categories’ portfolio strategies into new product ideas and concepts based on consumer trends.● Built and deployed stage gate innovation funnel structure to manage NPD launches cross-functional collaboration with Category Teams and R&D, production, sales, and finance. ● Pioneered the creation and execution of 77 new… Show more ● Engineered a forward-looking 3-year innovation strategy and tactical roadmap to drive market leadership for all 8 product categories.● Created and delivered product categories’ portfolio strategies into new product ideas and concepts based on consumer trends.● Built and deployed stage gate innovation funnel structure to manage NPD launches cross-functional collaboration with Category Teams and R&D, production, sales, and finance. ● Pioneered the creation and execution of 77 new product projects, achieved a total project value of xx million AZN, revolutionizing the company's innovation landscape and propelling revenue growth.● Led the innovation team in developing and managing new product project plans, follow-up meetings, templates, and documents. Show less -
Marketing Manager | Out Of Home, Rebranding, Multi-Channel Marketing, Product Portfolio ManagementG2M Dağıtım Pazarlama Ve Tic. A.Ş. Jun 2011 - Jan 2018Istanbul, Turkey● Orchestrated the implementation of a new corporate identity with the new logo and brand book by working closely with Saffron Brand Consultancy.● Executed the 5-year exit plan of Actera Private Equity and contributed to achieving the acquisition goal by the transaction of all shares to Yildiz Holding. ● Launched 350 SKUs of own-brand products, including canned foods, dry foods, and fresh foods.● Introduced Lokum Et brand to the meat market, resulting in annual revenue of XX million… Show more ● Orchestrated the implementation of a new corporate identity with the new logo and brand book by working closely with Saffron Brand Consultancy.● Executed the 5-year exit plan of Actera Private Equity and contributed to achieving the acquisition goal by the transaction of all shares to Yildiz Holding. ● Launched 350 SKUs of own-brand products, including canned foods, dry foods, and fresh foods.● Introduced Lokum Et brand to the meat market, resulting in annual revenue of XX million TL and a significant 12% increase in sales. ● Launched Cater Fresh brand in the fresh produce category which generates XX million TL annually, with a 34% growth in sales.● Led a cross-functional team through the product assortment design and strategic planning functions for a new release of a "must-sell SKU list" by channel. Show less -
Category Marketing Manager | Chocolate And Chocolate Bar CategoriesŞölen Çikolata Gıda San.Ve Tic. A.Ş. Feb 2009 - Jul 2011Istanbul, Turkey● Led Chocolate & Chocolate Bars Categories, referring to 30% of the company's total revenue with 19 brands and 60 SKUs. ● Relaunched Nutymax brand with a brand-new sub-brand Nutymax Toppo which in turn reached the highest value share in 2011 with 15% growth in sales.● Spearheaded a joint project with R&D, Marketing, and Supply Chain departments to rationalize product portfolio, reducing SKUs by 30% and inventory cost by 20%, while maintaining customer satisfaction and increasing sales… Show more ● Led Chocolate & Chocolate Bars Categories, referring to 30% of the company's total revenue with 19 brands and 60 SKUs. ● Relaunched Nutymax brand with a brand-new sub-brand Nutymax Toppo which in turn reached the highest value share in 2011 with 15% growth in sales.● Spearheaded a joint project with R&D, Marketing, and Supply Chain departments to rationalize product portfolio, reducing SKUs by 30% and inventory cost by 20%, while maintaining customer satisfaction and increasing sales revenue. Show less -
Group Product Manager | Perfumes And DeodorantsHunca Cosmetics Jun 2005 - Dec 2008Istanbul, Türkiye• Led the company's perfume & deodorant categories to generate 85% of the total revenue. • Supervised a team of 3 product managers to develop and plan marketing activities of 18 brands, and contributed to developing short and long-term brand strategies.• Redesigned brand architecture and managed new product launches, conducted focus group research, developed marketing concepts based on consumer insights, and worked closely with advertising agencies for packaging and advertising… Show more • Led the company's perfume & deodorant categories to generate 85% of the total revenue. • Supervised a team of 3 product managers to develop and plan marketing activities of 18 brands, and contributed to developing short and long-term brand strategies.• Redesigned brand architecture and managed new product launches, conducted focus group research, developed marketing concepts based on consumer insights, and worked closely with advertising agencies for packaging and advertising. Partnered with Pars McCann, Grey Worldwide, and DDA, the global ad agencies, to keep the market leadership by ATL campaign marketing with mass communication.• Launched SHE Perfumes which gained leadership by reaching 11% of the market share within 8 months after its launch and became the company's "star" brand. That led the company to increase its market share in value and volume in a diminishing market.• Launched Jagler Sports Perfumes generating %20 incremental revenue of the total Jagler brand. Which in turn the total market share reached its highest record in sales value. Show less
Esin Umut Skills
Esin Umut Education Details
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Consumer Marketing -
Bachelor Of Business Administration - Bba
Frequently Asked Questions about Esin Umut
What company does Esin Umut work for?
Esin Umut works for Qmark Danışmanlık A.ş.
What is Esin Umut's role at the current company?
Esin Umut's current role is Training And Development Consultant.
What is Esin Umut's email address?
Esin Umut's email address is es****@****hoo.com
What schools did Esin Umut attend?
Esin Umut attended The University Of Dallas, İstanbul Üniversitesi.
What skills is Esin Umut known for?
Esin Umut has skills like Marketing Management, Trade Marketing, Fmcg, Pricing, Marketing, Product Development, Management, Brand Management, Marketing Strategy, Sales Operations, Market Research, Product Marketing.
Who are Esin Umut's colleagues?
Esin Umut's colleagues are Zeliha Kemahlı, Nil Ateşoğlu Işık, Nazan Edizer Öcal, Zeynep Okumus, Hüseyin Kara, Canan Şahin Yurdakul, Mehmet Yıldırım Özel.
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