I lead a team of strategists providing insights, guidance, and innovation to a team of hundreds serving our Diageo client. I'm responsible for guiding customer and business-centric insights, writing strategic and creative briefs, driving innovation across experience ecosystems, and owning the day-to-day strategic relationship with my clients.Key Responsibilities• Serve as a primary experience strategy leader across our work with Diageo's portfolio of spirits and beer brands, deftly crafting strategies built on brand/customer experience insights drawn from deep data analysis. • Discern client needs and develop innovative ideas using transformative creativity to connect consumer journeys through retail, restaurant, and entertainment spaces. • Direct new business efforts, bringing forward holistic thinking across the brand experience, framing focused strategic opportunities and driving the agency's overall pitch narrative• Acting as a strong client and creative partner to drive clients' brand and business success through the melding of IRL, hybrid, and digital experiences.Key Accomplishments• Built future-focused customer experience strategy for Diageo executives that leveraged digital and data as the thread to connect consumers to brands through shared values. Deployed for Ketel One, Guinness, and Captain Morgan.• Pitched and won strategy AOR for Diageo's On Premise business, overseeing the development of paradigm-shifting strategy that now guides all Diageo practices when selling into bars, restaurants, entertainment and hospitality establishments. • Collaborated with peers in analytics to invent and execute a novel strategy using myriad data sources to strategically adjust brand experience volume to market needs, winning Diageo's 2024 vendor award for financial stewardship. • Oversaw creative strategy for 40+ customer experience campaigns on brands including Crown Royal, Smirnoff, Ketel One, Bulleit Whiskey, Captain Morgan, Bailey's, and Guinness.

During a transitory period for the agency, I oversaw a team of five Customer Experience strategists developing connected, personalized digital experiences for pharma brands in our $50MM portfolio including indications for solid and liquid tumor oncology, dermatology, pulmonology, hematology, and neurology. Projects included omnichannel experience planning, multichannel media execution, web/app development, and holistic performance reporting.Outside of client work, I developed customer experience processes to be more data driven and metrics focused, helping to ensure that the digital experiences we created made the fullest use of available platform capabilities and customer data attributes. Also as part of this, I developed strategies to maximize the value of first party data and build that valuable resource for our clients facing a cookieless future.

PIXACORE is an award winning Manhattan agency specializing in data-driven digital-first solutions for pharmaceutical clients. Our work is strategically focused, technologically advanced, and global in scale.As Director of Digital Strategy, it's my role to orchestrate data sources and martech platforms to trigger timely engagement with meaningful content on behalf of our clients. Through such engagement, we seek to educate and encourage the adoption of enhanced treatment protocols -- ultimately to improve the longevity and quality of life for patients experiencing complex chronic diseases.

At Humana, it's my role to optimize business intelligence operations for digital products by leading a team of analysts in developing data-driven decision support frameworks that enable more consumer-centric software development. My responsibilities include:• Champion a culture of data-driven decision making throughout the department, including the promotion of data literacy and self-service analytics at all levels including with executives.. • Drive adoption of performance measurement strategy to align departmental activities with enterprise business goals using a balance scorecard approach with visibility up to the C-suite.• Develop and execute a technology-enabled vision for data-driven personalization across our digital ecosystem to drive increased sales, customer satisfaction, and long-term retention.• Acquire and integrate competitive intelligence data sources to ensure Humana’s digital products can achieve and maintain a competitive advantage in the marketplace.• Maintain effective relationships with business partners and serves as key advisor for development of single and cross product measurement strategies across the department.

Manage team of strategists providing insight-driven consumer marketing solutions for national clients. I also personally oversee all marketing strategy for our diverse portfolio of healthcare and finance clients.Key Responsibilities• Directly managed two strategists, indirectly managed three more, and provided project direction for multidisciplinary teams involving creative, media, accounts, and client teams• Created comprehensive, ROI-positive marketing plans directing over $90MM in annual client budget• Developed inspiring creative briefs aligned to business goals and consumer insights• Implemented rigorous strategic planning processes throughout all agency departments• Oversee analytics, reporting processes, and presentation to executive-level client teams• Guide digital tactics across teams for SEM, SEO, social and mobile marketing• Lead the sharing of agency best practices – digital and otherwise• Key clients include Community Health Systems, Quorum Health, Humana, Baptist Health, Galen College of Nursing and Mortenson Dental PartnersKey Projects• Baptist Health: United disparate cancer services into an enterprise brand, then developed a multi-faceted campaign to drive awareness, improve sentiment, and generate new patient volume.• Community Health Systems: Reversed lagging performance in bariatric surgery volume for 35 markets via a campaign focusing on a realistic journey to weight loss for people with obesity• Galen College of Nursing: Amidst intense competitive pressure, I re-positioned the brand as a category leader resulting in record-breaking enrollment

Parlance Creative is a strategic marketing agency in Louisville, KY helping companies realize their vision: be it to launch an innovative product, break in to new markets, or rediscover growth and profitability. We open up the lines of communication with your audience, then work together to decipher which voices matter and how to move forward with a plan that creates long-term customer commitment.I founded Parlance Creative to be a more insightful and honest strategic marketing firm. Since then, my work has included creating winning brands and digital marketing experiences as well as consulting on product development strategy and marketing tactical deployment.​

I ensure that MedTouch delivers exceptional digital experiences that drive successful business outcomes for our healthcare partners. Through developing a deep understanding of our client's needs, their audience's desires, and their competition's weaknesses, I create comprehensive digital strategies that enable healthcare organizations to reap the full benefits of today's online opportunities, especially in using the Sitecore Experience Platform. I also work with hospitals and health plans to help transform their organizations from a traditional marketing focus to omni-channel marketing with complete digital capabilities.Responsibilities included:-Client discovery and project strategy for new projects-Process definition and role management-Digital experience strategy-Information architecture for digital properties-Content audits and strategy-Personalization strategy (Sitecore)-Marketing automation strategy (Sitecore)-Digital maturity consulting-Integrated marketing consulting

I help clients create compelling brands that grow the love between themselves and their customers. These brands are invented collaboratively using innovative tactics drawn from lean startup methodology. As a part of process-guided brand creation, I embed with companies to discover their strengths, personality and core identity. Together, we create personas to represent their most desirable users and define the engagement paths those users take to receive value. Competitive intelligence rounds out our 360 degree market view, then we use creative brainstorming techniques to re-imagine how we can better connect with our most valuable personas. Final brand guidelines address external identity, positioning, messaging and graphical representation of the brand through logo, colors and fonts.Accomplishments:-Rebranded Blackstone Media with brand rollout via new website and communications strategy-Expanded Blackstone's services offerings to include branding and strategic marketing planning-Created complete brands and strategic marketing plans for financial institutions, IT products and services, human resources and training organizations, and an international home furniture manufacturer.-Oversaw branding for multiple in-house marketing software products created by Blackstone-Responsible for branding and product development of in-house competitive intelligence product

My role at Pruvop originally was to serve as a marketing generalist -- a Renaissance man and virtuoso producer. I was responsible for generating volumes of information as a copy writer and content producer for all websites and client communications. Eventually, I found my niche as a brand inventor which included market analysis, competitive research & architecting digital user experiences.Accomplishments:-Invented unique branding process derived from lean marketing methodology, storytelling techniques, motivational psychology and scenario planning theory.-Created and managed brands for two division 1 research universities, an international business reviews organization, a national medical wear retailer, a regional alternative energy provider and a chain of yoga studios-Created and managed the brand and product development for startup company Fitsistant while it was in our incubator program until it achieved it's first round of funding

Change & Course was the combination of two firms: a strategy consulting firm and a tactical marketing firm. It was also the first iteration of Pruvop, meaning Change & Course eventually grew into Pruvop. The job description for Pruvop is also accurate for what I did with Change & Course.

RadarFind was a unique radio-frequency sensing system to help hospital staff accurately locate crucial equipment quickly -- leading to saved lives and less wasted time. I was involved in all levels of marketing including: website build and management, public relations, print and digital advertising, trade show concepts and management, and lead generation including management of a team of three lead gen specialists.I was at RadarFind when it was acquired by Pittsburgh-based Teletracking Technologies for more than $18 million and all marketing operations were consolidated to their Pittsburgh headquarters.

Primary Responsibilities -Manage Saleforce campaigns for lead generation-Managing team assisting with lead generation-Internal consulting with development to improve digital marketing tactics and processes-Conducting and analyzing surveys to guide product development-Reporting functions for the sales and marketing groups in Salesforce-Maintaining customer database integrity in SalesforceIn July 2008, the marketing group was reorganized and all positions outside their San Francisco headquarters were eliminated.

Marketing:- Redeveloped entire marketing operation for biotech software firm Synthematix, Inc.- Improved trade show presence and success- Expanded media presence and industry coverage- Designed and created new website- Entrusted with all writing for Synthematix, Inc, including press releases and advertising