Emily Rosen

Emily Rosen Email and Phone Number

Director of Marketing at The Hain Celestial Group @ The Hain Celestial Group
1111 Marcus Avenue, Lake Success, New York 11042, us
Emily Rosen's Location
Denver, Colorado, United States, United States
Emily Rosen's Contact Details

Emily Rosen personal email

n/a
About Emily Rosen

Summary: Classically-trained marketer and team leader with 15+ years of agency and CPG experience. I have a track record in driving growth in multiple channels and categories through efficient marketing campaigns, consumer-first innovation, best-in-class sales/retailer partnerships, and strong team leadership skills.Specialties & Skills: brand strategy development and execution, consumer research, innovation strategy and commercialization, sales and customer marketing, volume forecasting and performance reporting (IRI/Nielsen/Spins), leading cross-functional teams, team culture development, digital marketing strategy and analytics.

Emily Rosen's Current Company Details
The Hain Celestial Group

The Hain Celestial Group

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Director of Marketing at The Hain Celestial Group
1111 Marcus Avenue, Lake Success, New York 11042, us
Website:
hain-celestial.com
Employees:
5
Emily Rosen Work Experience Details
  • The Hain Celestial Group
    Director Of Marketing
    The Hain Celestial Group Jan 2017 - Present
    Hoboken, New Jersey, Us
    Director of Marketing (May 2021-Present)• Feb 2022-present: Lead Celestial Seasonings brand, a growth pillar for Hain• May 2021-Jan 2022: Lead Alba Botanica and Avalon Organics brands with three direct reportsSenior Brand Manager - Innovation for Growth Pillars (April 2020-April 2021)• Lead innovation pipeline development and commercialization for Celestial Seasonings, Sensible Portions, Terra and Garden of Eatin' brands• Selected to oversee both Tea and Snacks innovation in July 2020Brand Manager promoted to Senior Brand Manager, Celestial Seasonings (Jan 2017-April 2020)• Develop and lead cross-functional team to execute annual brand marketing plans for Celestial Seasonings and TeaWell across digital, partnerships, promotions & couponing, displays and in-store activation• Lead new product innovation workstream from pipeline development to commercialization and in-market performance monitoring, working closely with Consumer Insights, Creative, Operations, R&D, Sourcing, Finance and Sales to execute flawlessly• Partner closely with Sales and Category Management to build and present compelling sales materials to top accounts
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  • General Mills
    Senior Associate Marketing Manager
    General Mills May 2012 - Oct 2016
    Minneapolis, Minnesota, Us
    Senior AMM, Yogurt Club (Jan 2016-Oct 2016)• Managed P&L of yogurt (Yoplait, Annie’s, Liberté, Mountain High) at Costco, Sam’s, and BJ’sSenior AMM, Green Giant (July 2014-Jan 2016)• Developed three-year brand strategy roadmap for innovation, renovation, and packaging• Led team of 15 cross functionals to develop and commercialize two new platforms, Sautes and Fire Roasted, with new consumer target• Partnered with agency to execute campaign for boxed vegetables, including TV, digital, and Biggest Loser partnership. Integration drove 8% lift in baseline volume. Senior AMM, Helper (Aug 2013-July 2014)• Spearheaded Helper’s customer marketing strategy and execution at Walmart, including partnerships, merchandising, and new product commercialization• Managed performance of Ultimate Helper, including consumer research, customer and consumer plans, product and packaging optimization, and new product launchesAMM, Nature Valley & Fiber One (Jul 2011-Aug 2013)• Developed three-year new product pipeline for Nature Valley and Fiber One based on consumer needs, trends, and growth opportunity• Identified Hispanic consumer as new growth opportunity for Nature Valley, and led development and regional launch of La FruteriaIntern, Big G (May 2011-Aug 2011)• Assessed barriers to cereal purchase within club channel and developed three growth platform ideas to increase conversion
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  • Tuck School Of Business At Dartmouth College
    Mba
    Tuck School Of Business At Dartmouth College Aug 2010 - Jun 2012
    Hanover, Nh, Us
    Honors & Activities: Merit Scholar, Admissions Associate, Leadership Fellow, Small Group Dinner and Amos Allies leadership team. Member of Marketing Club, Women in Business Club, Women's Tripod Hockey Team.
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  • Digitas
    Senior Analyst, Strategy & Analysis
    Digitas Jul 2006 - Aug 2010
    Boston, Massachusetts, Us
    Senior Analyst (Mar 2008-Aug 2010)• Managed Tide and Bounce accounts, including integrated marketing campaign planning, reporting, and client communication across website, banner ads, email and search channels. Led research, analysis and client presentation of Tide’s first Super Bowl online campaign, and shared learnings with 60 colleagues.• Revamped digital media analytics training materials and formally taught training sessions for new hiresAnalyst (Jul 2006-Mar 2008)• Spearheaded Digitas’ first outsourcing effort, yielding 30% time savings for Analysts and overall cost savings for agency. Trained and supervised team in India. Documented, presented, and consulted on outsourcing best practices for implementation across Fortune 100 clients.• Crafted and analyzed tests to quantify impact of online advertising on offline sales. Results helped drive a three-fold increase in number of local online advertising campaigns between 2006 and 2007.• Co-led monthly reporting and aggressive media performance optimization strategy for leading telecommunications company’s online media
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Emily Rosen Skills

Social Media Market Research Analytics Competitive Analysis Digital Marketing Customer Insight Marketing Retail Leadership Analysis Facebook Brand Management Sales Digital Media Product Development Strategic Partnerships Marketing Strategy Strategy Cross Functional Team Leadership Business Strategy Analytical Skills Integrated Marketing Management

Emily Rosen Education Details

  • The Tuck School Of Business At Dartmouth
    The Tuck School Of Business At Dartmouth
    General Management
  • Boston University
    Boston University
    Finance

Frequently Asked Questions about Emily Rosen

What company does Emily Rosen work for?

Emily Rosen works for The Hain Celestial Group

What is Emily Rosen's role at the current company?

Emily Rosen's current role is Director of Marketing at The Hain Celestial Group.

What is Emily Rosen's email address?

Emily Rosen's email address is e.****@****ngs.com

What schools did Emily Rosen attend?

Emily Rosen attended The Tuck School Of Business At Dartmouth, Boston University.

What are some of Emily Rosen's interests?

Emily Rosen has interest in Education.

What skills is Emily Rosen known for?

Emily Rosen has skills like Social Media, Market Research, Analytics, Competitive Analysis, Digital Marketing, Customer Insight, Marketing, Retail, Leadership, Analysis, Facebook, Brand Management.

Who are Emily Rosen's colleagues?

Emily Rosen's colleagues are Stefan Valdeolivar, Gerry Amantea, Yobana Ibanez, Thomas (Tj) Rivera, Susan Bollin, Rebecca Gammon Holgate, Michael Hunter.

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