Emily Rosen Email & Phone Number

Hoboken, New Jersey, Us

Director of Marketing (May 2021-Present)• Feb 2022-present: Lead Celestial Seasonings brand, a growth pillar for Hain• May 2021-Jan 2022: Lead Alba Botanica and Avalon Organics brands with three direct reportsSenior Brand Manager - Innovation for Growth Pillars (April 2020-April 2021)• Lead innovation pipeline development and commercialization for Celestial Seasonings, Sensible Portions, Terra and Garden of Eatin' brands• Selected to oversee both Tea and Snacks innovation in July 2020Brand Manager promoted to Senior Brand Manager, Celestial Seasonings (Jan 2017-April 2020)• Develop and lead cross-functional team to execute annual brand marketing plans for Celestial Seasonings and TeaWell across digital, partnerships, promotions & couponing, displays and in-store activation• Lead new product innovation workstream from pipeline development to commercialization and in-market performance monitoring, working closely with Consumer Insights, Creative, Operations, R&D, Sourcing, Finance and Sales to execute flawlessly• Partner closely with Sales and Category Management to build and present compelling sales materials to top accounts

Minneapolis, Minnesota, Us

Senior AMM, Yogurt Club (Jan 2016-Oct 2016)• Managed P&L of yogurt (Yoplait, Annie’s, Liberté, Mountain High) at Costco, Sam’s, and BJ’sSenior AMM, Green Giant (July 2014-Jan 2016)• Developed three-year brand strategy roadmap for innovation, renovation, and packaging• Led team of 15 cross functionals to develop and commercialize two new platforms, Sautes and Fire Roasted, with new consumer target• Partnered with agency to execute campaign for boxed vegetables, including TV, digital, and Biggest Loser partnership. Integration drove 8% lift in baseline volume. Senior AMM, Helper (Aug 2013-July 2014)• Spearheaded Helper’s customer marketing strategy and execution at Walmart, including partnerships, merchandising, and new product commercialization• Managed performance of Ultimate Helper, including consumer research, customer and consumer plans, product and packaging optimization, and new product launchesAMM, Nature Valley & Fiber One (Jul 2011-Aug 2013)• Developed three-year new product pipeline for Nature Valley and Fiber One based on consumer needs, trends, and growth opportunity• Identified Hispanic consumer as new growth opportunity for Nature Valley, and led development and regional launch of La FruteriaIntern, Big G (May 2011-Aug 2011)• Assessed barriers to cereal purchase within club channel and developed three growth platform ideas to increase conversion

Hanover, Nh, Us

Honors & Activities: Merit Scholar, Admissions Associate, Leadership Fellow, Small Group Dinner and Amos Allies leadership team. Member of Marketing Club, Women in Business Club, Women's Tripod Hockey Team.

Boston, Massachusetts, Us

Senior Analyst (Mar 2008-Aug 2010)• Managed Tide and Bounce accounts, including integrated marketing campaign planning, reporting, and client communication across website, banner ads, email and search channels. Led research, analysis and client presentation of Tide’s first Super Bowl online campaign, and shared learnings with 60 colleagues.• Revamped digital media analytics training materials and formally taught training sessions for new hiresAnalyst (Jul 2006-Mar 2008)• Spearheaded Digitas’ first outsourcing effort, yielding 30% time savings for Analysts and overall cost savings for agency. Trained and supervised team in India. Documented, presented, and consulted on outsourcing best practices for implementation across Fortune 100 clients.• Crafted and analyzed tests to quantify impact of online advertising on offline sales. Results helped drive a three-fold increase in number of local online advertising campaigns between 2006 and 2007.• Co-led monthly reporting and aggressive media performance optimization strategy for leading telecommunications company’s online media

Mba, General Management

Bachelor Of Science Business Administration, Marketing, Finance