With over 15 years of experience in marketing management, I have developed a passion and expertise for creating and executing innovative marketing strategies and campaigns that boost brand awareness, engagement, and sales for companies across various sectors. As the Director of Partnership Marketing at Dairy MAX, I lead a four-member team that leverages sports marketing to promote the benefits of dairy to Gen Z athletes and adult fitness enthusiasts. I also co-lead the Youth Engagement Taskforce, which aims to foster the next generation of dairy advocates through education and outreach. Some of the key competencies that I bring to the table include strategic planning and analysis, omnichannel marketing, market segmentation, corporate brand messaging, brand management, project management, budgeting and cost control, team building and leadership, staff training and development, cross-functional collaboration, and creative problem-solving. I have a proven track record of building strategic partnerships, especially with sports organizations, to create unified marketing platforms and programs that reach and resonate with target audiences. For example, I was the first-ever partner employee embedded with an NFL team, the Dallas Cowboys, overseeing their Youth Wellness strategy and generating $250K in additional revenue from the partnership. I also have a strong ability to leverage consumer analytics to design and refine marketing and advertising assets that position companies as leaders in highly competitive markets. My mission is to use my marketing skills and knowledge to make a positive impact on the health and wellness of consumers and communities. I am always looking for new opportunities to learn, grow, and collaborate with other professionals who share my vision and values.