Essence Riley Email & Phone Number

Dallas-Fort Worth Metroplex

Currently, I am a senior marketing leader guiding the performance of a four-member team that continues to leverage innovative sports marketing strategies and campaigns to boost dairy sales to Gen Z athletes and adult fitness enthusiasts. Among my key contributions and achievements, I…Deliver the ongoing training, coaching, and mentorship that enables each team member to excel.Carefully analyze amateur and professional sports audience segments and leverage insights to customize… Show more Currently, I am a senior marketing leader guiding the performance of a four-member team that continues to leverage innovative sports marketing strategies and campaigns to boost dairy sales to Gen Z athletes and adult fitness enthusiasts. Among my key contributions and achievements, I…Deliver the ongoing training, coaching, and mentorship that enables each team member to excel.Carefully analyze amateur and professional sports audience segments and leverage insights to customize marketing strategies to make a powerful impact across all sports touchpoints.Co-lead the Youth Engagement Taskforce, which is strategizing new ways to boost engagement with youth and create the next generation of dairy advocates.Foster strategic partnerships with four NFL teams to drive a regional marketing strategy championing the nutritional impact of dairy products on sports performance to youth and sports fans.Architected the first-ever Name, Image, & Likeness (NIL) strategy employing three diverse, female collegiate athletes to effectively champion the benefits of dairy and broaden brand outreach. Show less

Dallas/Fort Worth Area

I joined the organization initially in a key marketing management role and became the first-ever partner employee embedded with an NFL team, the Dallas Cowboys, overseeing the strategic marketing partnership and the team's Youth Wellness platform/strategy for elementary and middle school-aged students. As such, I…Devised marketing communication strategies evangelizing the value of healthy eating, physical activity, and social/emotional learning in promoting whole child wellness to over… Show more I joined the organization initially in a key marketing management role and became the first-ever partner employee embedded with an NFL team, the Dallas Cowboys, overseeing the strategic marketing partnership and the team's Youth Wellness platform/strategy for elementary and middle school-aged students. As such, I…Devised marketing communication strategies evangelizing the value of healthy eating, physical activity, and social/emotional learning in promoting whole child wellness to over 1K children across the region.Succeeded in generating $250K in additional revenue from the partnership, offsetting Dairy Max's investment in shared programming.Spearheaded the Dallas Cowboys Huddle for 100 Day of Service, mobilizing 2K volunteers to engage in community initiatives working to beautify cities across the region. Show less

Chicago, Illinois, United States

With Schafer Condon Carter, I acted as a strategic marketing partner for two of the agency's largest clients, among other accounts, delivering dynamic traditional and digital marketing campaigns critical in driving the growth and success of each account. Over my time with the company, I…Was the creative lead behind brand messaging for the Kirk Herbstreit Ultimate Tailgate and Nathan's Famous Great American Getaway programs.Orchestrated the design of all signage for the Eckrich &… Show more With Schafer Condon Carter, I acted as a strategic marketing partner for two of the agency's largest clients, among other accounts, delivering dynamic traditional and digital marketing campaigns critical in driving the growth and success of each account. Over my time with the company, I…Was the creative lead behind brand messaging for the Kirk Herbstreit Ultimate Tailgate and Nathan's Famous Great American Getaway programs.Orchestrated the design of all signage for the Eckrich & Nathan's Famous Spring and Fall mobile sampling tour seasons. Signs were featured at 500+ retail stores, NASCAR races, and college football games, as well as Nathan's Famous 4th of July contest.Dramatically expanded and enhanced Nathan's Famous social media presence, including developing and launching the organization's Twitter, Facebook, and Instagram accounts. I quickly grew followers to include over 20K brand loyalists within a short period. Show less

Greater Chicago Area

Strategic Consulting, including brand and strategy development for brands in various product categories.Worked as part of a cross-functional team to: Develop social media strategy for major fast casual restaurant client to: reach, connect, and engage target audience online and increase in-store sales.Conduct research into beverage category to uncover the appropriate positioning for a new functional beverage product.

Greater Chicago Area

I successfully graduated from the Marketing Leadership Program and immediately moved into a key role aggressively expanding the portfolio of sponsorships and forging experiential partnerships with college & professional sports teams, major amusement parks, and other strategic brand partners. For key contributions and achievements, I…Maximized return on investment (ROI) while prioritizing a $270MM annual brand communications budget.Led a cross-functional team to execute new… Show more I successfully graduated from the Marketing Leadership Program and immediately moved into a key role aggressively expanding the portfolio of sponsorships and forging experiential partnerships with college & professional sports teams, major amusement parks, and other strategic brand partners. For key contributions and achievements, I…Maximized return on investment (ROI) while prioritizing a $270MM annual brand communications budget.Led a cross-functional team to execute new marketing communications strategies and fan engagement programs to significantly increase brand messaging and engagement at the NHL All Star Game and Discover Orange Bowl.Leveraged a strategic partnership with Six Flags Theme Parks to boost total sales and purchase share across all parks by 127% and 129% respectively within the first year alone.Rolled out over $3MM in holiday-focused print assets and value-added marketing programs that realized strong increases in holiday shopping sales. Show less

Greater Chicago Area

I completed Discover’s industry-leading Marketing Leadership Program and showcased my passion for sports marketing, while engaging in different initiatives covering the full spectrum of marketing and advertising areas supporting new and existing products for the company. For select initiatives, I…Directed activation efforts surrounding ArenaBowl XXII Fan Fest, a major event putting the brand front and center for 60K+ event attendees during pre-game festivities.Deep dive analyzed… Show more I completed Discover’s industry-leading Marketing Leadership Program and showcased my passion for sports marketing, while engaging in different initiatives covering the full spectrum of marketing and advertising areas supporting new and existing products for the company. For select initiatives, I…Directed activation efforts surrounding ArenaBowl XXII Fan Fest, a major event putting the brand front and center for 60K+ event attendees during pre-game festivities.Deep dive analyzed brand perception and card user behaviors in response to Discover advertising campaigns targeting AFL and WNBA audiences, assessing the returns generated by the strategic partnerships. Embraced the challenge of leading the design and launch of Discover’s Income Gap Protection product for the company’s Consumer and Business Cards. Show less

Masters Of Science, Integrated Marketing Communications

Activities and Societies: Orientation Committee, Social Committee

Certificate, Media Management

Bba, Marketing

Activities and Societies: Alpha Kappa Alpha Sorority, Incorporated; Howard University Student Association, Howard University Texas Club.

Bachelor Of Business Administration - Bba, Marketing

Bachelor Of Business Administration - Bba, Marketing