Becky Richardson Email & Phone Number

Spearhead strategy to develop new portfolio growth and new university partnerships for the K-12 Education product line. Develop industry analysis with 3-5 year growth strategy. Continuous pulse on national market demand, regulation changes, and customer needs.

Dallas/Fort Worth Area

Led a national team of 33 education and business sales representatives. Ensured individual and team annual revenue targets are achieved and exceeded. Drove high ROI results while managing a multi-million dollar operational budget. Generated quarterly and annual forecasts and developed strategic KPI targets that drove revenue growth YOY. Supported 25+ university partners nationwide. Trained, supported and coached the sales team to enhance performance and prepare for career advancement. Subject Matter Expert for the company's Education business line to drive portfolio and new partner growth throughout all marketing channels.

Dallas/Fort Worth Area

Managed a national field sales team of 20 sales representatives. Responsible for In-field coaching, development, and training in addition to hiring and onboarding. Collaborated with cross-functional teams in Marketing, Enrollment Services, Finance and Partner Support to align and achieve channel growth and revenue targets.

Eastern United States

Managed sales team of 10 executive directors in Eastern and Southern United States including Ohio, Georgia, South Carolina, Texas and Florida. Drove high-level individual performance and ensured each representative achieved monthly/quarterly and annual KPIs. Implemented creative sales strategies and coached team members to success. Collaborated with internal partner teams to align marketing efforts that drove revenue growth across all channels.

Central And North Florida

Established and maintained strategic school district partnerships on behalf of the University of West Florida's online College of Education graduate programs. Developed key relationships with school-district leaders to gain approval and access for teacher recruitment events. Drove enrollment growth for the online master's and doctoral education program portfolio. Created and managed territory plan for central, west, and north Florida, 33 school districts in total. Aligned with the university's College of Education marketing efforts and acted as the liaison between the school districts and the university partner.

North Florida/Panhandle

Build brand awareness for Grand Canyon University’s online education programs through key district and school level administrators. Create and foster relationships with district personnel and conduct information seminars and meetings with goal of enrolling attendees into the College of Education programs.

Southeast United Sates

Led national team of 7 High School Sales representatives. Assisted national marketing and sales efforts including direct –to-consumer, collateral library, market measures, scholarship program, and web presence. Established relationships with target high schools’ guidance counselors and district administrators to encourage them to endorse Nelnet College Planning program. Established relationships with college bound students and families and built brand visibility for applicable Nelnet products and services.

Master Of Business Administration (Mba), Finance And Marketing

Certificate, Leadership Essentials

Certificate, Business/Corporate Communications

Bs/Ba Business Administration, Marketing