Estella Bulos Email & Phone Number

Bonifacio Global City, Makati, National Capital Region, Philippines

• Daily tasks include co-planning, executing, and optimizing video marketing campaigns for Klook Philippines, aimed at driving brand visibility and engagement.• Responsible for managing Klook’s TikTok account, overseeing the content calendar, strategy, creation, and analytics.• Bi-weekly analyzing social traffic metrics and reporting on video marketing performance to inform data-driven strategies.• Creating video content for multiple teams, including Campaigns, Partnerships, Supply, and SEO.• Co-developing and testing video-based content for TikTok, Reels, and Klook Live, contributing to the overall content strategy.• Monitoring social media trends and competitive activity, sharing insights and best practices with the wider team.• Brainstorming and implementing creative marketing ideas to increase engagement and video views.• Ad Hoc Responsibilities: Community management on social platforms, participating in offline events, and providing support to various teams as needed.

The Luxe Nomad• Curated photos and crafted engaging captions for weekly social media posts across 28 managed villas in Bali, Samui, and Niseko.• Conducted influencer and KOL research, identifying strategic partnerships to enhance brand visibility.• Produced visually compelling reels and video collaterals for events, advertisements, and social media platforms.• Assisted in email marketing campaigns, various administrative tasks, and conducted research on emerging marketing platforms and tools.

• Developed and maintained a content calendar for two weekly events, ensuring alignment with marketing objectives.• Produced a total of 10 engaging video reels and crafted captions to enhance engagement and generate event reservation leads.• Collaborated with co-interns in event conceptualization and branding, ensuring success in event promotion and visibility.

Converse Philippines• Assisted in campaign planning, post-event monitoring, and supported store-opening events and campaign photoshoots, gaining valuable exposure to highly successful brand activations and marketing strategies.• Conducted influencer and KOL research to facilitate product seeding and identify effective collaboration opportunities.• Proposed a comprehensive marketing plan to the brand as part of my Practicum and Thesis Program, earning an award for Best Thesis.

• Implemented a content calendar system to efficiently track, organize, and schedule monthly posts, ensuring consistent and engaging content delivery.• Established branding guidelines and edited social media posts, stories, templates, and Instagram ads to uphold brand identity.• Identified and engaged with 30 micro-influencers, cultivating collaborations that contributed to increased brand visibility and audience reach.

· Edited 30 or more short form videos for 1-2 video editing projects per month for the UK-based company's various clients

Bachelor Of Science - Bs, Marketing Management, Minor In Communication & New Media, Cum Laude

Activities and Societies: University Student Government, Archers NetworkAward: Department of Marketing & Advertising Undergraduate Best.

High School Diploma, Graduated With Honors, Academic Excellence Award