Estelle Drigny Email & Phone Number

Bali, Indonesia

Ho Chi Minh City, Vietnam

Lead the Mobile Apps Product team for Liquid crypto exchange Android & iOS apps: 1 PM, 1 Team Lead, 6 Devs and QAs. Responsibilities: - Initiate and drive product vision of Liquid crypto exchange for overall platforms with CPO and CMO.- Define Mobile Apps Product Roadmap and prioritize based on Business impact Vs Dev effort. - Own the entire product line life cycle: business requirement, product design and strategy, user stories, wireframe, development, UAT, BAT, rollout plan, success metrics, product enhancement and maintenance.Product: > Singpass: - Problem to solve: Increase number of registrations- Product Strategy: Focus on Singapore new registrations. Facilitate sign-up and sign-in with a simple connexion with Singpass> Xfers deposit and withdrawal- Problem to solve: Attract new users to choose Liquid exchange: find USP. - Product Strategy: Implement Xfers deposit and withdrawal in Singapore to reduce time for deposit and withdrawal> KYC improvements- Problem to solve: Improve KYC flow and reduce false automatic rejections. - Product Strategy: Change KYC 3rd party to Sumsub and improve KYC UI/UX

Porto Area, Portugal

Lead the Mobile Apps Product team for Top 1 Africa Marketplace - Android & iOS apps: 1 PM, 1 Team Lead, 14 Devs and QAs.Responsibilities:- Initiate and drive 2020 eCommerce product vision and strategy for overall platforms with eCommerce PMs, CPO and CMO to follow 2020 Business vision and strategy- Manage and coach Apps product team, reinforcing problems and goals definition, impact-driven, customer-centric values within the team- Define Apps Product Roadmap and prioritize based on Business impact Vs Dev effort.- Improve customer feedbacks gathering by implementing process for focus group in 2 countries to help customer centric approach- Own the entire product line life cycle: business requirement, product design and strategy, user stories, wireframe, development, UAT, BAT, rollout plan, success metrics, product enhancement and maintenance.PRODUCTS> My orders:o Problem to solve​: Reduce CS Cost due to order status calls that represent 30% of the calls. Focus groups and surveys revealed that Users don’t understand order status in My orders.o Product Strategy​: Revamp My orders in all platforms to improve UX and emphasize order status and delivery date and implement Package Tracking to improve Customer understanding and avoid Customer frustration.o KPIs​:▪ Launch in September 2020▪ Reduce CS cost by closing all order status calls by end of Q3 2020> Newsfeed:o Problem to solve​: Low Customer engagement and returning visitors. 2020 Marketing main goal is to improve DAU/MAUo Product Strategy​: Give a reason for customers to come back by implementing a news feed with news, deals and seller news. Provide to Seller a tool to engage his community.o KPIs​:▪ Launch in October 2020▪ Target: Improve CVR by 0.3% and returning visitors by 3%

Ho Chi Minh, Vietnam

Lead the external product vertical: all products developed by external partners.Responsibilities: • Vertical PM lead: define products strategy, roadmap, and priorities• Manage external partners team and development plan• Drive product vision, strategy, requirements gathering, and execution• Establish shared vision across the company by building consensus on priorities leading to product execution• Own the entire product line life cycle: business requirement, product design and strategy, user stories, wireframe, development, UAT, BAT, rollout plan with Operation team, KPI tracking, product enhancement and maintenance.• Lead integration development with external products and Lazada e-logistic core system• Collaborate with product and tech teams to design business architecture of Lazada e-logistic systemProducts: • Customer Collection and Seller Drop-off: Enable Customer pick-up and Seller drop-off at station partners with a system to manage parcels at the station (inbound, outbound, tracking, report, ACL…): 711 in Thailand and Philpinnes, SM Mall and Shell in Philippines, Singpost and Ninjavan lockers in Singapore, Mini-Stop in Vietnam. Goal: Reduce first mile cost and last mile cost and improve Seller and Customer experience. • RMS – Return Management System: Enable Return at the QC Center to manage Return packages and QC return items. Goal: Visibility on Return flow and bottleneck and improve Return productivity. • Inbound Scheduling tool: Enable inbound booking at the warehouse for Seller to improve inbound durationAchievement: • Q1 2018 – Seller Drop-off: Seller Drop-off represents 15% Vs 85% of Seller Pickup for the first miles after less than one year• Q1 2018 – RMS: Launch RMS in all ventures. Improve QC performance and ageing time at the QC Center

Ho Chi Minh

Organize teams and set up processes in Lazada Tech Hub to improve workflow between all teams (development, infra, security, database, business, release...)• SOX (Sarbanes-oxley): Drive business process and control improvements for OMS and LEL to fully comply SOX(processes, documentation, user management, logs, formal approval...)• Regional Corporate IT: Implement Corporate IT process to ensure transparency, tracking and SLA with local IT, Regional Infra team and 911 (processes, training, communication and rollout plan)• Regional Campaign: Implement Campaign process with all IT team to ensure proper preparation for servers, stress tests, duty following business estimations.• Mobile: Clarify QA, Release and Business approval process to ensure release quality and efficiency.• OPS: Build processes and documentation to improve communication and SLA between OPS and horizontal team (Infra, 911, DBA..). Optimize all workflow (jira, release, features).• 3PL API: Project Management. Prioritize Task depends on business requirements. Liaison with Business, Local team and 3PL to prepare API development. Plan resources and ETA.

Ho Chi Minh

Manage and develop the digital agency specialized in websites with DRUPAL (PHP, MySQL) and mobile applications. Vietnamese and French customersResponsibilities:- Build, lead and manage the production team (Project manager, developers, designer, QA)- Implement working process and methodologies to optimize time, quality, teamwork, collaboration and efficiency- Implement tools to standardize and optimize project realization and quality assurance (Wiki, Redmine, Testlink, Quotation models, documentation spec...)- Handle and achieve complicated websites delivery- Develop and maintain relationships with French key client- Develop business in French market- Plan, estimate and allocate resources for each project- Responsible of quotations and cost efficiency of all projects- Run large pitches with Vietnamese clients: Create digital concept and digital strategy (Annam, L’Oréal, Renault...)- Hire developers, QA and designers- Effectively manage projects to deliver on Cost, Quality, and Timing targets (Plan and define scope of project, definetimeline and milestones, write documentation spec, manage risk and issues to deliver projects on time, Test and deliver)Cases:- Citroën - Social Network: Launching the Community website for Citroën Fans. Create test procedures (manual andautomatic) to test regularly the sponsorship workflow. Technical issues with external suppliers (emailing, hosting,client databases and webservices, imports and exports). Caches issues. Maintain the project since.- Marketshot - Editorial websites: Launching of multiple editorial websites with high audiences. Cache and hosting issues. Setting SEO strategy.

Paris Area, France

Structure the Start up to become a well-known digital agency (from 10 employees to 40 employees). Set up all the start up working process to help project managers, designers and developers to work collaboratively and efficiently.Responsibilities:- Member of the board- Implement procedures to foster a high degree of collaboration between designers, developers, QA and project manager- Implement technical and design resources planning- Standardize all the agency documents (documentation spec, technical spec, timeline, quotation, wireframe, pitch answer...)- Implement tool to manage administration (quotation, invoice...) and cost efficiency on all projects (Gespub)- Manage 5 project managers to check project quality and cost-efficiency- Handle all tests of key project of the agency- Help account directors to realize digital strategy and answer to pitch- Manage out-sourcing (freelances, hosting suppliers, video suppliers, UX suppliers...)- Manage key projects of the agencyCases:- Bouygues Telecom - e-commerce: New e-commerce website for mobile and internet package. Ergonomics and creative issues. Study customer’s experiences to optimize sales. Customer care to define project scope with all services: Marketing, Digital, Communication and IT- Volkswagen Group - e-commerce: New e-commerce website for car accessories for Volkswagen, Skoda, Audi and Seat. Technical issues with client logistic suppliers. Customers care to define project scope with all brands

Paris Area, France

Handle projects from pitch to delivery with key clients of the agency.Projects: Naive.fr (record company website), Bouygues SA (intranet), Skoda (CRM), Mobilier de France (e-commerce), Volkswagen Group (Package Catalog)Responsibilities:- Study and analyze client needs to create digital strategies or website conception- Work collaboratively with the planning and creative teams- Realize wireframe, storyboard, menu tree, database, specifications doc...- Build teams, think strategically and develop successful client-agency relationships- Coordinates all the team (designers, developers, QA, Flash developers...)- Test in detail all projects- Prioritize & set expectations on key deliverables- Manage projects to deliver on Cost, Quality, and Timing targets

Paris Area, France

Responsible of 3 websites: www.femina.fr, www.parents.fr, www.infobebes.com Websites developed with a CMS, eZ publish.Responsibilities:- Manage a team of 8 developers,- Launch and maintain new websites,- Analyze websites needs to define new functional requirements, UX optimizations and SEO optimizations- Plan, estimate and allocate resources for each project- Launch digital marketing operation and affiliation campaign- Brainstorm with cross-functional team (designer, editors, journalists, analysts...) to attend the objectives- Participate to the evolution of the technical core of all websites of Lagardère Digital France with the Core Team.

Paris Area, France

Project Manager, Developer and designer for all Radio France websites: France Bleu, France Musique, France Inter, France info, Le Mouv’.Responsibilities:- Gather Radios Digital requirements.- Realize the conception, Design and Develop the whole website project on my own- Create mutualized tools for all radios websites: Medias gallery, back-office, publications calendar.- Develop all the websites in Flash.

Master'S Degree, Information Technology

Education record