Keen Social is a multicultural, digital agency located in the beautiful city of Long Beach, California. Whether you are a brand, ad agency, organization, or small-medium business, we provide our clients with solid business results. Through our holistic understanding of social media and keen use of data, we build intelligent and creative social media marketing solutions.

• Under Esteven's presidency and leadership, Esteven inspired and lead a team of an entirely all-volunteer board of CEO’s and business owners to move Long Beach with a progressive vision • Recognized for the nation's "Rising Chamber 2019" by the National LGBT Chamber of Commerce during Esteven's 1st Year as VP • In partnership with NGLCC and State Senator Lena Gonzalez, made Long Beach the 1st City in California to recognize the LGBTBE Certification in city procurement • Managed part-time events manager to create 2-5 events every month.• 670% increase in corporate sponsorship dollars • Increased local partnerships with local organizations—GayForGood, LB Chamber of Commerce, Downtown Business Alliance, etc. • Successfully partnered with LAGLCC, NGLCC, CA LGTBQ+ Chambers, and Built-Out California to create a joint approach to increase CPUC LGBTQ+ spend from .5% to 1.5%

- Provided brands with compelling insights utilizing social intelligence and quantitative research. - Pulled data from social listening tools to generate monthly and ad-hoc reporting.- Analyzed social data in order to draft recommendations for marketing, social and PR teams. - Managed a team of 5, to produce fresh and innovative monthly and ad-hoc reporting.- Defined db5’s social media research service offerings for new business objectives.- Hired db5’s first graphic designer to shift “data-heavy” reporting into beautiful information in the form of infographics.- Assisted in hiring 2 new social media analyst interns to assist with Hyundai and Toyota reporting

- Tripled Toyota Latino’s paid social budget for FY’15.- Co-created Toyota Latino’s first reports which integrated both paid and organic insights.- Surpassed Hispanic viewership goal by 19% on FX's show premiere (George Lopez, St. George). - Supervised and trained multiple Conill teams on paid social tactics, strategies and reporting.- Hosted educational paid social sessions across different teams.- Amplified content creation leveraging targeting strategies across all Conill’s clients. - Conducted A/B testing for paid in-market ads.- Optimized social ads in real-time for: TV Integrations, events, In-Market and branded campaigns.- Leveraged Facebook and Twitter’s native platforms for buying, Power Editor and Twitter Ads.

- Managed content calendar and content creation across multiple platforms.- Generated copy for real-time posts and tweets.- Posted and managed content utilizing HootSuite.- Collaborated with copywriters and creative teams for digital asset development.- Created bi-weekly and monthly reports.- Recommended posts and tweets to amplify with paid social for the media team.

- Tripled Hyundai’s annual paid social budget by creating Hyundai’s first-ever in-market campaigns.- Recommended rich-media Facebook Newsfeed technology for Hyundai; making Hyundai the first automotive to utilize rich-media in the newsfeed for their commercials during the 2013 Super Bowl. - Identified content strategies for the community management team; including creating Hyundai’s first advocacy video testimonials.- Managed all pre-legal paper work and processes; including Statements of Work.- Researched emerging social media technologies and trends.- Coordinated with external agencies on creative assets and approvals.- Coordinated with social media analytics team to show the return on investment.

- Developed and pitched the hotel’s first social media strategy for Director of Sales and General Manager.- Monitored and provided strategic crises management for community complaints on TripAdvisor.- Coordinated with regional e-commerce manager, revenue manager and sales director to create twitter-only specials for rooms.

- Managed all aspects of events- Created a hospitable environment for all clients booked by the sales team- Up-sold services and productst the client - Designed and created a Revenue Spreadsheet that accounted for all Event Services Manager Up-sells (Up-sold Revenue Contributing: $67,746.82)- Received file turnovers from Conference Center Sales- Initiated verbal and written communication with customer and internal teams- Analyzed customer’s services and product needs and financial issues of in-house groups- Represented the hotel to customers in the role of executing negotiated group sales agreements

- Developed overall understanding of the responsibilities of all departments of the hotel- Acted as nightly and weekend Manager on Duty - Managed Guest Service Agents to ensure efficient and hospitable work environment- Insured profitability, control costs and quality standards to ensure total guest satisfaction. - Oversaw room reservations, front office systems and supplies inventories- Problem solved and resolved guest issues and concerns during times of stress and emergencies- Dealt with hotel incidents including: fire alarms, plumbing issues and team member accidents- Implemented a New Call Back Procedure to improve “Can Do Attitude” and “Quality of Overall Service” in the SALT Scores

- Utilized social-media to market and promote Wal-Mart’s “Soundcheck”- Used Spanish to promote Wal-Mart’s “Acceso Total"- Identified most-trafficked and/or most influential media targets- Helped build media lists- Initiated Blogger outreach and managed relationships- Seeded content in comments, forums, message boards, blog and other social networks- Uploaded photos to photo-sharing sites- Added follower counts to list of twitter influences

- Designed graphics for Cruisedirect.com- Assisted Project Manager in various design projects- Created banners for partner websites

- Updated numerous third party web-pages - Assisted/Designed/Edited various designs of publicity, brochures, posters and flyers - Researched information on future clientele to create PowerPoint slides during customer tours of the site. - Copied publicity CDs and read/responded to daily business e-mails.