Professional OverviewLeading with more than a decade of experience in the advertising arena, my role as Account Director at Hart centers on delivering strategic marketing solutions and exceptional service -- it has proven to be a successful client-centered approach to every strategic exercise and every project. My background as a former client provides a solid perspective on those challenges and service expectations, which is integrated into my work. I am passionate about the interplay between institutional culture and engagement, constantly exploring how it influences our work and learning environments.Industry ExpertiseMy primary industry focus is health care, thriving on the challenge of health-care marketing, from encouraging routine screenings to raising awareness about social determinants of health. Finding ways to connect with referring physicians and break down engagement barriers are daily focuses, each effort driven by the knowledge that a relevant engagment can be lifesaving for someone.Previous ExperienceBefore Hart Associates, I served as the Associate Vice President for Branding at The University of Toledo managing branding and marketing for both the university and its hospital, UT Medical Center. Leading both in-house teams and external partnerships, I developed a deep understanding and passion for integrated programs, including advertising, social media, PR, media, and cause marketing. I recognize the critical importance of internal brand understanding and leverage media performance data to drive effective brand connection and resonance.Personal AttributesAt work I am dedicated to addressing challenges, meeting goals, and building strong teams. A 1993 graduate of Bowling Green State University with a Bachelor of Arts degree in Radio/Television/Film, I am also an enthusiastic advocate for breast cancer awareness and humane/animal rescue causes.
Listed skills include Marketing, Marketing Strategy, Leadership, Public Speaking, and 23 others.