Esther Shin

Esther Shin Email and Phone Number

Marketing Consultant @ AllianceBernstein
Franklin, TN, US
Esther Shin's Location
Franklin, Tennessee, United States, United States
Esther Shin's Contact Details
About Esther Shin

I'm a data-driven creative, brand marketer, program manager, and strategist. I champion people, culture, and brand mission through excellent people management, mentorship, and cross-functional partnership. I believe in clear CTAs. For consumers, that means clear copy, clean design, and an optimal customer experience. For professionals, I believe each person is driven by a personal call to action to achieve their fullest potential as a professional and leader.As a leadership coach, I'm trained through the Co-Active Training Institute and am passionate about Diversity, Equity & Inclusion, raising leaders of color to influence social change, advocating integrity and equity within organizations. I specialize in professional coaching, leadership development and DEI work. To highlight a few of my strengths:- Diversity and Inclusion Certificate, Cornell University, completed in February 2020.- 2019-20 Platform Impact Leadership scholarship recipient and fellow for non-profit and social change leaders of color. - Professional experience includes reporting into and working closely with C-level executives. I sat on leadership teams in both for-profit and non-profit sectors.- Ability to balance business and creative objectives to create relevant, engaging, and curated digital content based on consumer insight, business analytics, and best practices. - Detail-oriented global program manager with high level of ability to prioritize, multi-task, and delegate to meet tight deadlines within scope and budget.- Excel in people management and mentorship to support professional and personal growth opportunities and career goals.- Multi-faceted editorial background, focusing on content strategy, copy writing, merchandising, and trend forecasting.

Esther Shin's Current Company Details
AllianceBernstein

Alliancebernstein

View
Marketing Consultant
Franklin, TN, US
Website:
abglobal.com
Employees:
5100
Esther Shin Work Experience Details
  • Alliancebernstein
    Marketing Consultant
    Alliancebernstein
    Franklin, Tn, Us
  • Alliancebernstein
    Project Manager, Reinvest Program (2024 Cohort)
    Alliancebernstein Sep 2024 - Present
    Nashville, Tennessee, United States
    I was selected from a highly competitive pool of candidates to participate in a six-month program for experienced professionals returning to corporate careers after a career break (for me, it was to be a full-time parent). I have the honor of being on the Digital Experience, Global Marketing team and own two global brand marketing projects.
  • Self-Employed
    Creative & Marketing Consultant
    Self-Employed Oct 2019 - Present
    For Listener Kids, a YouTube channel with over 1.54M active subscribers and nearly 800M views, I provide consultation on branding and creative for omni-channel marketing strategy, content creation, music and video production, and animation from concept to execution.
  • Self-Employed
    Diversity, Equity & Inclusion Consultant
    Self-Employed Oct 2019 - Dec 2020
    I provide coaching, training and facilitation for non-profit clients on leadership development, people management, employee engagement, and building organizational culture through DEI best practices.
  • Swiftwick
    Marketing Director (Consultant)
    Swiftwick Jun 2023 - Feb 2024
  • World Vision
    Senior Manager Of Strategy & Operations, Artists
    World Vision Mar 2019 - Oct 2019
    Greater Nashville Area, Tn
    I own communications and marketing strategy for the Artists Team, the largest acquisition channel for World Vision U.S. I directly support the Executive Director and the leadership team, including Partnerships (business development and engagement) and Events & Experience (on-site activation and engagement). We partner with artists, bands, and influencers across all genres to advocate for child sponsorship.
  • World Vision
    Senior Campaign Manager
    World Vision Mar 2018 - Feb 2019
    Greater Seattle Area
    I own a segment of B2B mass marketing in the US, including owning and driving marketing strategy to people of color. As a bi-lingual and bi-cultural Korean American woman, I am honored to be tasked with this endeavor. I manage a team of account, marketing, and operations managers. We are passionate about what we do - we get to serve the most vulnerable people, especially children and women, in over 40 countries all over the world.
  • Amazon
    Marketing Manager
    Amazon Mar 2017 - Feb 2018
    I owned global marketing for Prime Day 2017, partnering with international cross-functional teams, to successfully execute Amazon’s largest global shopping event to date. A few things I did:- Owned the Prime Day 2017 global integrated marketing plan, ensuring cohesive channel marketing strategies across all countries. - Drove Prime Day brand strategy, partnering with PR, mass advertisement, social, and global channel marketing teams to ensure creative and messaging alignment and execution from off-site to on-site marketing.- Owned aspects of global program management, including: site merchandising, QA, and multi-day war room staffing.
  • Lucky Brand
    Senior E-Commerce Manager
    Lucky Brand Aug 2015 - Feb 2017
    Greater Los Angeles Area
    - Key channel owner to foster strong cross-functional partnerships to drive successful omni-channel marketing initiatives across E-Com, Direct Mail, Media, PR, Social, and Retail.- Partnered with brand marketing, merchandising, creative, design, and web development teams to create an optimal customer experience. - Drove A/B testing and SEO optimization to understand the online customer experience to improve UX, site traffic, conversion, product cross-sell opportunities, and meet revenue goals. - Stakeholder and approver of all digital creative and copy before publishing.- As direct report of Chief Merchandising Officer, managed team of E-Commerce operations and site content merchandisers to own and execute the site calendar, including product activation, merchandising, category pages, navigation, taxonomy, and promotional cadence.
  • Self-Employed
    Creative Services & Program Management
    Self-Employed Jul 2013 - Jul 2015
    Greater Los Angeles Area
    - Program Manager, Creative Services Manager, and Content Producer as a consultant for client-facing roles in ad agencies, directly supporting Executive Creative Directors across a wide range of industries: fashion, food & hospitality, music & entertainment, and nonprofit & philanthropy. Clients included: Facebook, UGG, New York Fashion Week, Speedo, Tillamook, and Art Center College of Design. - Managed client relationships, external agencies and internal creative teams for projects, including: site redesign, brand identity development, social media launch, photo shoots, and video production.- Generated creative briefs, provided copy writing and editing for web site, email, and social media content.- Led internal and external stand-up meetings to track progress and milestones; provided risk management and mitigation to deliver projects to clients by deadline within scope and budget.
  • Expedia, Inc.
    Project Manager (Freelance)
    Expedia, Inc. Oct 2013 - Feb 2014
    Bellevue, Wa
    - Provided program management support to the President of Brand Expedia Group, VP of Technology, and Principal Program Manager to migrate Travelocity onto Expedia’s technical platform.- Spearheaded accessibility efforts by providing user research, QA, and testing for new Travelocity site.- Provided daily communication to drive schedule, milestone status updates, and risk management; tracked bugs in JIRA until resolution.- Lead POC for SEO/SEM/Marketing channels, managed internal and external teams in daily stand-up meetings.
  • Amazon.Com
    Fashion Editor
    Amazon.Com Aug 2010 - Jul 2013
    Greater Seattle Area
    - Lead role in fashion office, managing team to own the customer-facing shopping experience by editing and curating all custom shops, nodes, category pages, and apparel emails based on metrics and best practices. - Direct partnership with Chief Creative Officer from conception to execution to develop stories for monthly editorial content and photo shoots for fashion campaigns, including print and TV. - Led meetings with senior leadership of marketing and vendor management teams to give seasonal trend presentations based on market research to provide editorial direction based on business needs and brand initiatives.- Owned the editorial process and calendar, working with cross-functional teams (Buying, Copy, Design, PR, Social Media, Site Merchandising) to ensure timely execution of calendar from start to finish; key stakeholder in creative reviews. - Provided business development and relationship management with vendors in the marketplace; oversaw retail brands across all fashion categories (Women, Men, Juniors, Kids & Baby) to support business objectives, marketing initiatives, and create editorial content.- Trained mentor in Amazon Mentorship Program.
  • Amazon
    Fashion Stylist
    Amazon May 2009 - Jul 2010
    Greater Seattle Area
    - Owned photography studio SOPs, including: styling, art direction, production, model booking and casting, and talent recruiting and training for studio.- Actively recruited and trained freelance talent; directed and managed photo studio teams of models, hair and makeup artists, photographers, stylists, and assistants to ensure execution of deadlines and style guide standards in high-volume workflow; set metrics and standards toward studio goal of process improvement, Kaizen implementation, and to increase overall shot count productivity. - Created the studio style guide to capture styling, photography, and photo editing standards.
  • Freelance
    Freelance Writer
    Freelance 2006 - 2010
    - Clients include: DailyCandy, Nordstrom Product Group, and Seattle Magazine.- Weekly Columnist for The Ballard News Tribune (2008 - 2010) Contributed weekly columns featuring Ballard businesses; covered beauty, fashion, music and entertainment, and restaurant reviews.- Writer for DailyCandy Seattle (2007 – 2009) Contributed articles on fashion and beauty; pitched story ideas to managing editor.
  • Nordstrom
    Assistant Stylist
    Nordstrom Sep 2007 - May 2009
    Nordstrom Direct (Studio N)
    - Still life stylist for apparel, beauty, jewelry, shoes, and home categories. - Supported product photography and styling teams by prioritizing and organizing multiple projects to ensure merchandise is shot according to shoot schedule; directed workflow and managed team of prep stylists and assistants.- Facilitated product turnover meetings with corporate buying teams to relay accurate and organized shoot information to studio.

Esther Shin Skills

Fashion Photo Shoots Blogging Fashion Writing Fashion Marketing Fashion And Product Styling Cellist And Pianist

Esther Shin Education Details

Frequently Asked Questions about Esther Shin

What company does Esther Shin work for?

Esther Shin works for Alliancebernstein

What is Esther Shin's role at the current company?

Esther Shin's current role is Marketing Consultant.

What is Esther Shin's email address?

Esther Shin's email address is es****@****ail.com

What is Esther Shin's direct phone number?

Esther Shin's direct phone number is +120685*****

What schools did Esther Shin attend?

Esther Shin attended Cornell University, University Of Washington.

What are some of Esther Shin's interests?

Esther Shin has interest in Human Rights, Children, Arts And Culture.

What skills is Esther Shin known for?

Esther Shin has skills like Fashion, Photo Shoots, Blogging, Fashion Writing, Fashion Marketing, Fashion And Product Styling, Cellist And Pianist.

Who are Esther Shin's colleagues?

Esther Shin's colleagues are Malvika Singh, Robert F., Liviya Rose, Tyena Soler, Ravindra Sharma, Feisal Hassan, Ikshvanku Agrawal.

Not the Esther Shin you were looking for?

  • Esther Shin

    United States
    7
    gmail.com, indiana.edu, klinegroup.com, klinegroup.com, amazon.com, amazon.com, reddit.com

    2 +197343XXXXX

  • Esther Shin

    Greater Seattle Area
    4
    gmail.com, antiochseattle.edu, t-mobile.com, expedia.com
  • Esther Shin

    President At Urban Strategies, Inc
    St Louis, Mo
    2
    urbanstrategiesinc.org, urbanstrategiesinc.org

    1 +131442XXXXX

  • Esther Shin

    New York, Ny
    4
    pnc.com, ubs.com, gmail.com, theclearinghouse.org

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