• Collaborate closely with product, engineering and management teams to gather user requirements.• Evaluate feasibility of user requirements, as well as provide practical recommendations for improvisation.• Create user-centric designs by understanding business requirements and user feedback.• Create user flows, wireframes, prototypes and mockups.• Translate requirements into style guides, design systems, design patterns and appealing user interfaces.• Design UI elements such as input controls, navigational components and informational components.• Identify opportunities for improvisation and create new products. • Incorporate customer feedback, usage metrics, and usability findings into design in order to enhance user experience.• Provide close guidance to juniors and mid-level executives. • Liaise closely with top management, as well as provide clear direction and strategies to the execution team to work towards company's desired outcome.

• To align strategically with business stakeholders (project owners) and development team to manage expectations, evaluate success criteria, to provide recommendations, and to devise an efficient roadmap.• Conduct detailed competitive research and identify unique positioning to set our products apart from others• Devise UI & UX strategies and document user journeys and pain points across the platforms and channels• Manage the collaboration with cross-functional teams every step of the design and development process to deliver on the strategic objectives• Lead the direction, style, and methodology of design and accessibility• Deliver UI tasks including developing wireframes, prototypes, visual styles and user flows for all new features for web portal & mobile app• Provide UX flow for different product or feature releases such as online appointment & consultation, e-prescription, virtual run challenges, etc• Ensure that all UX Design activities are executed at high quality levels, manage team initiatives, set priorities, and manage scoping

• Gather and evaluate user requirements in collaboration with product managers and key stakeholders• Illustrate design ideas using storyboards, process flows and sitemaps• Design graphic user interface elements (such as menus, tabs and widgets), build page navigation buttons and search fields, as well as create original graphic designs (e.g. images, sketches and tables)• Build new UI elements & UX flow for different types of registration and transaction journey, multi-currency account, wealth management system, and ATM machine.• Own and manage multiple rapid research, design, prototyping• Assist in training and mentoring of junior members of UX team on projects and be responsible for them and quality of their output

• Enhance Sunway’s website for better user experience, interactions as well as perception of Sunway’s products and services• Improve web navigation, usability and web design that is aligned with brand identity• Consult and advise regarding web and digital publication for better brand awareness or campaign conversion• Produce corporate branding related materials such as company corporate brochure, corporate ads and so on• Possess high level of design expertise, especially in typography, layout and composition, color theory, animation and transitions• To explore innovation through team collaboration

I focused on mastering my web development skills. I manage to create functional, responsive web design compatible with all the browsers, execute web design using Joomla, WordPress, HTML 5 and CSS3 tailored to clients’ requirements. I’m especially skilled in creating websites with minimalist design that can engage users the best.At the same time, I assisted my company to create branding collaterals including brochures, flyers, leaflets, corporate video, and etc.It is worth mentioning that I took up the challenge to do client management and sales & marketing of company products. I acquired persuasive negotiation skills through the experience I gained.