Esther Castro Martínez Email & Phone Number

Spain

Madrid, Comunidad De Madrid, España

Stretch assignment (6 months):
· Responsible for updating and maintaining the global Amazon Content Playbook and the E-Commerce Guidelines based on the latest E-commerce requirements from Amazon and Key E-tailers, best practices, and A/B tests.
· Seek actively improve the overall content creation and activation improvements on Amazon and E-tailers for our consumer brands.
· Improve global E-commerce process and deployment of deliveries of all markets.

Madrid

Responsible for the global CRM strategy and operations of Philips Hue D2C (Direct-To-Consumer), developing the following functions:

· Ideating a wide variety of digital marketing campaigns geared towards personalization across channels. These include one-off campaigns (with different objectives: conversion, engagement, awareness…), lifecycle campaigns (always-on), and much more.

· Campaign calendar coordination and control of deadlines and milestones across channels and teams.

· Email and App content specialist. Creating CRM campaign content briefs and briefing the stakeholders involved (copywriters, design teams, markets involved, etc) working with all of them to meet milestones and release the campaign on time.

· Responsible for HTML creation, technical journey building, end-to-end testing, and campaign activation in the automation tool (Adobe Campaign and Adobe Journey orchestration)

· Audience and segment creation in Adobe CDP. Database analysis and monitoring.

· Driving optimization and improvements on CRM based on A/B testing results and data-driven approach.

Málaga, Andalucía, España

Madrid Y Alrededores, España

| Management of group and events enquiries.
| Arrangement of spaces and resources.
| Contact and communication with agencies, companies and other customers.
| Reporting and analysis of results.
| Negotiation and confirmation procedure.

Madrid Y Alrededores, España

| | Contact and continus communication with the event committee, speakers and guests.
| Congress set-up and on-site coordination.
| Development and design of the scientific program.

Madrid Y Alrededores, España

Final year curricular internships in sales department of the Eurostars Madrid Tower 5 *****

-Identification, recruitment and customer loyalty.
-Support in the on-site coornination.
-Used programs as: Tesipro, Opera and Unix.
-Management of the hotel's daily arrival list.
-Contact with companies to close commercial visits, managing agreements and RFPs.
-Development of weekly and quarterly sales reports.
-Development of all types of databases and sales reports.

Higher Program In Crm And Marketing Automation With Salesforce, Marketing

University Expert Course In E-Tourism: Ecommerce And Online Marketing

Higher Program In Digital Marketing, Marketing

University Specialization Course: Community Manager And Online Reputation Expert., Marketing

Máster En Dirección De Protocolo, Producción, Organización Y Diseño De Eventos, Planificación De Reuniones Y Eventos

Erasmus, Turismo Y Marketing

Grado En Turismo, Turismo

Especialización en Dirección y Gestión de Empresas Turísticas.