Esther Farrell

Esther Farrell Email and Phone Number

Helping brands see marketing strategy with clarity. @ TransUnion
chicago, illinois, united states
Esther Farrell's Location
Des Moines, Iowa, United States, United States
Esther Farrell's Contact Details
About Esther Farrell

Passion. Creativity. Intention. These three values are enduring in my professional experience and goals. My professional accomplishments are powered by a passion for writing. I believe words are powerful tools to capture meaningful stories. Stories are meant to be shared, a principle I leverage every day to achieve material and pointed communications. My strategic and creative approach to communications allows me to navigate problems pragmatically. My first step in addressing any problem or project is to identify relevant, understandable, and achievable goals to frame my communications. These succinct goals allow me to sustain effective communications strategies, empowered by a combination of innovative and analytical thinking.My past experience includes working across organizational functions, including digital and direct marketing, corporate communications, social media, and public relations for national brands, medium-sized companies, small and local businesses and business professionals. If you would like to contact me regarding a project or opportunity, I can be reached at esther.burgeson@gmail.com.

Esther Farrell's Current Company Details
TransUnion

Transunion

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Helping brands see marketing strategy with clarity.
chicago, illinois, united states
Website:
transunion.com
Employees:
8164
Esther Farrell Work Experience Details
  • Transunion
    Marketing Advisor, Public Sector
    Transunion Jul 2022 - Present
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  • Transunion
    Content Lead, Media And Entertainment Vertical And Marketing Solutions
    Transunion Jan 2021 - Jul 2022
    • Develop and scale multi-channel, demand generation content plan aligned to vertical sales strategies, driven by analytical insights and team collaboration.• Create content assets to address all phases of the buyer journey, address customer pain points, further brand narrative and effectively communicate product differentiation.• Work with internal vertical sales, market strategy, campaign planners and product marketing teams to assess content gaps, direct content strategy and execute content development.• Develop creative briefs to effectively collaborate with internal and external stakeholders including designers, researchers, PR, social media and web development, creating brand relevant, integrated marketing campaigns.
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  • Transunion
    Senior Analyst, Marketing Communications – Digital Marketing Solutions And Media
    Transunion Dec 2019 - Nov 2021
    • Develop effective, concise marketing messaging based on market research, target audience development, brand knowledge and copywriting expertise to convey strong, consistent brand image and relevant, meaningful content for TransUnion's media vertical and digital marketing solutions.• Execute thought leadership editorial calendar and content strategy, including research, executive interviews, ideation and writing of long- and short-form content across platforms like social media, blogs and key publications.• Set, analyze and manage social media and digital goals and reporting to drive marketing objectives like increased brand awareness across organic and paid channels.
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  • Trusignal (Acquired By Transunion)
    Senior Marketing Manager
    Trusignal (Acquired By Transunion) Dec 2016 - Dec 2019
    St. Cloud, Minnesota Area
    Co-develop social media and digital goals to align with revenue targets and drive marketing objectives. Increased brand awareness and reach across paid and organic digital and social media channels. Work cross-functionally to tell better stories and build a strong, consistent brand and product narrative. Execute a thought leadership content strategy, including research, ideation, writing and editing. Develop email campaigns for prospecting, event promotions and product launches. Manage third-party vendors by providing detailed project guidelines, objectives and creative direction to creative, public relations and web agencies. Ensure project deadlines were met to support marketing pipeline and exceed annual objectives.
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  • Trusignal
    Marketing Manager
    Trusignal Aug 2015 - Dec 2016
    St. Cloud, Minnesota Area
    Developed social media strategy and implemented digital campaigns to increase online presence. Increased website traffic by social media referral. Lead content strategy to fulfill sales needs, engage prospective customers and support lead nurture flow email programs to major industry leaders. Project managed external public relations consultants and graphic designers to retain consistent brand voice and secure media placements in critical industry publications.
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  • Trusignal
    Public Relations And Social Media Intern
    Trusignal Jan 2015 - Aug 2015
    St. Cloud, Minnesota Area
    Created a long-term social media strategy to facilitate intentional conversations with journalists and thought leaders in the marketing industry. Curated blog content that provides a credible and informational foundation resulting in improved relationships with clients.
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  • Ebureau
    Marketing Manager
    Ebureau Jun 2015 - Oct 2017
    St. Cloud, Minnesota Area
  • Central Region Small Business Develop Center
    Junior Consultant
    Central Region Small Business Develop Center Jun 2015 - Aug 2015
    Specialized in consulting small-business owners on marketing, social media, web development and graphic design needs. Reviewed business plans, financial statements and financial projections in order to help startup businesses obtain small-business loans.
  • Tunheim
    Assistant Consultant
    Tunheim Jun 2014 - Aug 2014
    Greater Minneapolis-St. Paul Area
    Consulted for clients including Medtronic, MLB and Schneider Electric. Developed new business proposals for local and global accounts. Coordinated media for 2014 MLB All-Star FanFest and Medtronic Twin Cities Marathon. Wrote bylined expert articles for highly technical industries. Wrote internal marketing materials.
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Esther Farrell Skills

Writing Videography Journalism Editing Video Editing Photojournalism Feature Articles Social Media Marketing Public Speaking

Esther Farrell Education Details

Frequently Asked Questions about Esther Farrell

What company does Esther Farrell work for?

Esther Farrell works for Transunion

What is Esther Farrell's role at the current company?

Esther Farrell's current role is Helping brands see marketing strategy with clarity..

What is Esther Farrell's email address?

Esther Farrell's email address is es****@****ake.edu

What schools did Esther Farrell attend?

Esther Farrell attended St. Cloud State University, Drake University.

What skills is Esther Farrell known for?

Esther Farrell has skills like Writing, Videography, Journalism, Editing, Video Editing, Photojournalism, Feature Articles, Social Media Marketing, Public Speaking.

Who are Esther Farrell's colleagues?

Esther Farrell's colleagues are Gowri Shankar Yuvaraj, Carolina Ballestero, Kyha Pettigrew, Debasis Dash, Grant Walsh, Katherine (Katie) Coppa, Cfe, Pradeep Shekhawat.

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