Esther Farrell Email & Phone Number

Des Moines, Ia, Us

• Develop and scale multi-channel, demand generation content plan aligned to vertical sales strategies, driven by analytical insights and team collaboration.• Create content assets to address all phases of the buyer journey, address customer pain points, further brand narrative and effectively communicate product differentiation.• Work with internal vertical sales, market strategy, campaign planners and product marketing teams to assess content gaps, direct content strategy and execute content development.• Develop creative briefs to effectively collaborate with internal and external stakeholders including designers, researchers, PR, social media and web development, creating brand relevant, integrated marketing campaigns.

• Develop effective, concise marketing messaging based on market research, target audience development, brand knowledge and copywriting expertise to convey strong, consistent brand image and relevant, meaningful content for TransUnion's media vertical and digital marketing solutions.• Execute thought leadership editorial calendar and content strategy, including research, executive interviews, ideation and writing of long- and short-form content across platforms like social media, blogs and key publications.• Set, analyze and manage social media and digital goals and reporting to drive marketing objectives like increased brand awareness across organic and paid channels.

St. Cloud, Minnesota Area

Co-develop social media and digital goals to align with revenue targets and drive marketing objectives. Increased brand awareness and reach across paid and organic digital and social media channels. Work cross-functionally to tell better stories and build a strong, consistent brand and product narrative. Execute a thought leadership content strategy, including research, ideation, writing and editing. Develop email campaigns for prospecting, event promotions and product launches. Manage third-party vendors by providing detailed project guidelines, objectives and creative direction to creative, public relations and web agencies. Ensure project deadlines were met to support marketing pipeline and exceed annual objectives.

St. Cloud, Minnesota Area

Developed social media strategy and implemented digital campaigns to increase online presence. Increased website traffic by social media referral. Lead content strategy to fulfill sales needs, engage prospective customers and support lead nurture flow email programs to major industry leaders. Project managed external public relations consultants and graphic designers to retain consistent brand voice and secure media placements in critical industry publications.

St. Cloud, Minnesota Area

Created a long-term social media strategy to facilitate intentional conversations with journalists and thought leaders in the marketing industry. Curated blog content that provides a credible and informational foundation resulting in improved relationships with clients.

St. Cloud, Minnesota Area

Specialized in consulting small-business owners on marketing, social media, web development and graphic design needs. Reviewed business plans, financial statements and financial projections in order to help startup businesses obtain small-business loans.

Greater Minneapolis-St. Paul Area

Consulted for clients including Medtronic, MLB and Schneider Electric. Developed new business proposals for local and global accounts. Coordinated media for 2014 MLB All-Star FanFest and Medtronic Twin Cities Marathon. Wrote bylined expert articles for highly technical industries. Wrote internal marketing materials.

Master Of Business Administration (M.B.A.)

Ba, Broadcast News