Esther J. Email & Phone Number

New York, Ny, Us

Jersey City, New Jersey, Us

Jersey City, New Jersey, Us

[the dry eye lab] by eye&I• Responsible for creating and designing all e-mail marketing campaigns and templates in preparation for the launch of [the dry eye lab]• Designing brochures and flyers to educate patients on Dry Eye Disease and treatment options• Collaborating with ophthalmologists to design referral pads for patients• Iterating and co-designing the rebranding of the web & mobile website• Collaborating with team members to create a unique experience for patients by conceptualizing and designing product packages, product display materials, and logos• Translating all marketing materials from English to Korean

• Adeptly manage all communication channels between the doctor and patients as the point of contact – phone, e-mails, company website, SolutionReach, Google Business, ZocDoc • Identify and devise new CRM methods based on data to continously provide the best curated experience for patients • Ensure proper filing of all patient documents –invoices, insurance information, prescriptions, etc.• Efficiently respond to patient inquiries and effectively resolve conflicts to build and maintain positive patient relations• Facilitate communication within business administrators to ensure timely follow-ups regarding patient inquiries• Responsible for tracking sales data for previous months and managing proper documentation of orders • Ensure patients' understanding of ophthalmic findings and facilitate proper referrals• Prepare and translate all documents for patients from English to Korean and provide translations of doctor's findings

Rebranding responsive design for website for organizationImproving site navigation through information architectureResponsible for all graphics & UX writing

Feature development and design for a travel company as a solution to the endless search process for users who want to find something to do on the weekend• Lead design meetings with stakeholders to present design decisions and make iterations• Collaborate with designers to create a seamless integration with existing brand kit• Conducted User Research, Competitive Analysis, Sketches, Lo- & Hi-Fi Screens, Prototype, Design Iterations

San Francisco, California, Us

Front-to-end mobile experience design for a subscription management company• Conducted Sketches, Lo- & Hi-Fi Screens, Prototype, Usability Testing, Design Iterations

San Francisco, California, Us

A 5-day design sprint following Google's Design Sprint Framework to add a 'Maps' feature to existing platform (PostUp) with a goal of helping remote and freelance workers find public places to work• Conducted Sketches, Lo- & Hi-Fi Screens, Prototype, Usability Testing, Design Iterations

San Francisco, California, Us

An app created through discovery, design, and validation for e-commerce shoppers that recommends tailored size recommendations based on inputted measurements• Utilized Figma, Sketch, Miro• Conducted UX Research, Sketches, Lo & Hi-Fi screens, Prototype, Usability Testing, Design Iterations

Seattle, Washington, Us

• Monitored and recorded daily/weekly sales of Men’s Sportswear Department by vendor, season, style, etc.• Created SWOT analyses and strategic plans to achieve department and storewide targets • Effectively communicated areas of improvements and planned novel execution methods at weekly managerial meetings• Ensured vendor requirements were met by acting as liason between vendor representatives and visual merchandising team• Managed personal clientele base through personal styling meetings and follow-ups to provide post purchase customer satisfaction• Liaison between customers and tailors to ensure all expectations, including expected delivery, were clearly communicated and executed

Ux/Ui Design Certification

Bachelor'S Degree, Retail Management/Fashion Merchandising

Bachelor'S Degree, Retail Management/Fashion Merchandising