Esther M. Turner Email & Phone Number

Washington D.C. Metro Area

• Develops and manages alumni engagement focused on increasing the connectivity and impact within the Henry Crown Fellowship, the 13 other Fellowships in the Aspen Global Leadership Network and the Aspen Institute.
• Responsible for creating, launching and delivering initiatives to increase the social impact of Henry Crown Fellows. This includes private and public board recruitment and sourcing Fellows as speakers and panelists at.
• Builds and maintains relationships with the 480 plus Henry Crown Fellows by creating meaningful alumni engagement opportunities through the development of cross-class events and programming that leads to collective.
• Handles all event logistics from venue sourcing, program development, moderating panels and execution of details.
• Develops and manages social media platforms, writes monthly Fellowship newsletter and creates marketing materials. Provides support for Fellows with their social impact ventures providing connections, thought partners.
• Presents the venture component to Fellows during their week long seminars.

Loudoun County, Virginia, United States

Norfolk, Virginia

• Guided clients in the implementation of strategic marketing plans that led to successful marketing and communication programs and helped produce measurable results.
• Proposed, presented and initiated strategies and projects to help reach client objectives.
• Managed clients’ social media accounts, wrote and boosted posts and created contests that increased engagements and likes.
• Acted as day-to-day client liaison; established regular, open lines of communication.
• Responsible for managing client’s budgets and processing their billing / invoices.
• Lead account executive for Longwood University, VisitNorfolk (Norfolk CVB), Orange County Department of Tourism, Salvation Army Ray & Joan Corps Kroc Center and Heritage Bank.

• Handled logistics for all Journey Through Hallowed Ground (JTHG) events that raised awareness of the JTHG National Heritage Area and brought in revenue. Events include: Annual Conference, Annual Gala & Auction, Fall.
• Developed strategic relationships that led to sponsorships and awareness for the JTHG with businesses in our four-state, 15 county partnership.
• Oversaw the JTHG’s Certified Tourism Ambassador (CTA) program. Instructor through the Tourism Ambassador Institute of the four-hour national customer service certification class. Wrote monthly CTA e-newsletter..
• Coordinated with the Journey’s contracted tour receptive company to bring motorcoach tours in the Journey. Coordinated with the convention and visitors bureaus within the four states and 15 counties that compromise the.

Washington DC

• Developed and implemented marketing campaigns and promotions to support publication sales, conferences, and education programs. Created project timeline, tasked assignments and followed up to ensure completion.
• Reviewed and edited existing and new promotional materials for marketing effectiveness, wrote marketing copy for collateral, web, emails and social media.
• Managed clients’ marketing budgets, including tracking and reporting costs, and analyzing sales and marketing effectiveness of tactics.
• Increase ASAE’s 2010 Great Ideas Conference by 20% in a down economy.
• Managed creative direction and worked closely with in-house production manager and graphic designers.
• Researched new ways to promote ASAE & The Center’s publications via public relations efforts, speaker presentations and targeted direct mail.

• Developed comprehensive marketing strategies aimed at increasing leisure and group travel to Prince William County and Manassas through coordination of, participation in, and evaluation of consumer travel shows and.
• Allocated the CVB’s $300k advertising budget and implemented and evaluated annual advertising plans.
• Developed branding guidelines and established a consistent design of all creative messaging.
• Responsible for development of leisure travel content on website, blogs and other multi-media outreach.
• Advertising panel speaker at the 2007 Virginia Tourism Summit.
• Nominated to the Virginia Association of Convention & Visitors Bureau’s Board.

Rockville, MD

• Coordinated all print, broadcast, direct mail and interactive media for clients.
• Responsible for clients’ marketing budgets (ranging by client from $500k to over 1 million); allocated monies to appropriate media; negotiated media contracts; reserved media space; and approved outgoing client.
• Tracked advertisements through the creative process from client approval to ad placement.

• Assisted with advertising, public relations and events for clients including Popeyes Chicken & Biscuits, AAA Travel, Spirit Cruises, Chesapeake Bay Bridge-Tunnel, and the Children’s Museum of Virginia.
• Developed media database, wrote press releases and pitched stories to media.
• Secured donation opportunities for Popeyes Chicken & Biscuits, coordinated media coverage, provided local store marketing, tracked and analyzed coupon redemption, and compared sales figures by promotional items.

Master Of Business Administration (M.B.A.), International Mba Marketing Focus, 3.9

Event Management Certificate

Bs, Advertising