Esther Nijdam Email & Phone Number

Netherlands

Portugal

As a Communications Manager within the life science industry, I spearheaded RegMed's global presence, championing its mission on both national and international stages. Here's a glimpse into my key responsibilities:* Strategic Public Affairs and Relations: Crafted an engaging brand narrative to showcase RegMed's achievements, effectively advocating for additional funding from Dutch Ministries to fuel market growth.* Stakeholder Management: Facilitated seamless communication among diverse partners, including health foundations, university medical hospitals, and private entities, ensuring all stakeholders remained informed and engaged with the latest updates.* Online Presence: Elevated RegMed's online footprint through strategic management of social media channels and website content.* Event Management: Orchestrated a prestigious three-day event within the realm of regenerative medicine, uniting global experts and thought leaders to foster innovation and collaboration.* Compelling External Communications: Developed promotional and educational materials tailored for investors, translating complex scientific content into accessible and compelling narratives.RegMed XB stands as a groundbreaking public-private partnership dedicated to advancing regenerative medicine solutions and fostering a new era of industrial innovation.

Amsterdam, North Holland, Netherlands

As a Freelance PR and Communication Specialist within the Communications & Government Affairs department, I spearheaded initiatives to destigmatize medicinal cannabis and bridge the knowledge gap among healthcare professionals and patients. Operating within strict legal boundaries, I implemented creative communication strategies focused on information dissemination rather than promotion.In my role, I took charge of various key responsibilities, including:* Digital Marketing: Strategizing and implementing online campaigns across social media platforms to enhance brand visibility and engagement.* Webinar Management: Orchestrating educational webinar series, bringing together industry experts to educate healthcare professionals about medicinal cannabis.* Event Coordination: Leading the planning and execution of high-profile events such as our presence at the Floriade, overseeing promotional activities and producing captivating company videos.* Content Creation: Developing compelling external communication materials to effectively convey our message and enhance brand presence.* Internal Communications: Managing internal communication channels such as intranet and email marketing, and spearheading initiatives like the brand ambassador program to foster engagement and advocacy within the organization.At Bedrocan, a global leader in medicinal cannabis production, I played a pivotal role in generating awareness and acceptance of standardized pharmaceutical-grade cannabis worldwide, ensuring its utilization as a medicinal product and Active Pharmaceutical Ingredient in medical research.

Singapore, Singapore

As a Freelance Marketing Specialist at Take Me To, I was responsible for the platform's online presence, leveraging a diverse skill set to captivate audiences and drive engagement. Here's a glimpse into my key responsibilities:* SEO: Strategically optimizing website content to elevate search engine rankings and drive organic traffic.* Website Content Curation: managing website content to ensure relevance, freshness, and user engagement.* Social Media Management: Crafting and executing compelling social media strategies to foster community engagement and brand visibility.* Online Brand Building: Strategically shaping the platform's online identity to resonate with target audiences and foster brand loyalty.* Copywriting: crafting narratives that transport readers to destinations and evoke emotions. At Take Me To, a leading platform in the travel industry, I played a pivotal role in generating awareness and establishing a strong presence among traveling families.

Singapore, Singapore

As a Freelance Marketing Specialist at Deer Industries, I took charge of shaping both the online and offline presence of the store in Singapore. Here's a glimpse into my key responsibilities:* Captivating Website Content: Crafting engaging content tailored to resonate with our target audience, driving traffic and engagement.* Strategic Online Brand Building: Orchestrating a comprehensive social media strategy, strategically selecting channels and crafting compelling content to enhance brand visibility and engagement.* Offline Brand Building: Elevating the visibility of the store in Singapore through strategic in-store promotions, loyalty programs, and impactful email marketing campaigns.At Deer Industries, I was driven to create a seamless fusion of online and offline experiences, cultivating a strong and enduring brand presence in the Singaporean market.

Eindhoven

As a dedicated Brand Manager at Expert Clinic, a private healthcare facility, I led initiatives to cultivate brand awareness and visibility in the competitive healthcare landscape. Here's a glimpse into my impactful contributions:* Strategic Marketing and Advertising: Crafted dynamic marketing and advertising strategies to enhance brand recognition and drive engagement among target audiences.* Digital Marketing Management: Orchestrated comprehensive digital marketing campaigns encompassing website optimization, retargeting efforts, and engaging social media content to amplify brand visibility and drive sales growth.* Insightful Market Research: Spearheaded qualitative market research initiatives to gain deep insights into customer preferences and behavior, enabling us to tailor our strategies for maximum impact and relevance.* Internal Communications: Ensuring dissemination of pertinent information regarding patient satisfaction, needs, and preferences across all internal departments, from the helpdesk to medical professionalsNavigating the unique challenges of the Dutch healthcare landscape, where private clinics are still emerging and advertising is restricted, required a nuanced approach focused on breaking barriers and fostering trust. Leveraging creativity and innovation, I developed compelling content that resonated with audiences and positioned Expert Clinic as a trusted healthcare partner.

Amsterdam Area, Netherlands

As an Insight Manager at Raphael's, I led market research initiatives across diverse industries, aiming to enhance the customer experience and drive brand innovation. Here's how I made an impact:* Market Research Expertise: Conducted qualitative market research to delve into consumer perceptions, values, and unmet needs. Utilized methods such as in-depth interviews, group interviews, shop-alongs, and home visits to glean actionable insights.* Strategic Advisory: Provided strategic guidance to clients on product and proposition development, as well as optimization of marketing and communication strategies based on robust market research findings.* Customer Experience Enhancement: Defined comprehensive customer experience frameworks, identifying key touchpoints for integrated marketing and communication strategies to resonate with target audiences effectively.* Dynamic Workshop Facilitation: Facilitated engaging workshops for marketing teams, leveraging insights from market research to inspire actionable marketing activities and drive strategic decision-making.With a diverse portfolio including esteemed clients such as T-Mobile, Nestlé, Save the Children, Pon, I've had the privilege to contribute to the success of renowned brands.

South East Asia

Driven by my passions for photography, writing, travel, and cultural exploration, I embarked on a purposeful sabbatical adventure to Asia. Over the course of four transformative months, I immersed myself in the realm of sustainable development, seeking opportunities to make a meaningful impact while pursuing my creative interests.Eager to align my sabbatical with a greater purpose, I collaborated with various NGOs, offering my skills as a photographer and storyteller to capture the incredible work they do. The content I created was utilized across their digital platforms, amplifying their impact and inspiring others to support their initiatives.Here's a glimpse into the impactful projects I engaged with across Asia:Conscious Impact Nepal, Pactics Cambodia, Rockstart/One to Watch Nepal, MIVA/One Men Thailand.My sabbatical journey has been a transformative experience, blending my passions with purpose to create positive impact and meaningful connections.

Utrecht Area, Netherlands

Delivering support in marketing and sales activities such as internal &external communication and campaign management. Coordination andmonitoring of processes, development and editing of (sales) reports.

Amsterdam Area, Netherlands

The Brandym is a Global network of brand coaches helping marketing leaders create a brilliant brand vision and ideas to turn it into growth, through turbo-powered marketing plans and brand-led innovation. The Brandgym works with a collaborative, workshop-based approach, it creates more alignment and energy than classic consulting, through both team coaching and “personal coaching” for smaller groups or individuals. Clients include Tesco, Unilever, Mars, DANONE, Philips, Callebaut, Bugaboo and SAB Miller.www.thebrandgym.com

Cross Your Borders organizes interactive education programs on global injustice to create awareness on global differences amongst high school students. As a volunteer I taught high school students about poverty and injustice in the world.

Utrecht Area, Netherlands

Nepal

I have been in Nepal for 4 months where I taught English at a primary - and high school.

Groningen, Netherlands

Affiliate marketing consultant. Designing, implementing and managing affiliate campaigns. Google Analytics, SEO, SEA.

Lyon Area, France

For my bachelor thesis I wrote a strategic marketingplan including internal, external and financial analysis for ACTA Assistance (ANWB) wherefor I examined the French automotive market for 6 months.

Groningen

As a trainee I worked at the Marketing Communication department where I was responsible for the launch of a new website. Online marketing, usability, copywriting.

Master'S Degree, Communication Science

Master Communication Science (Communicatiewetenschap) Specialization: Marketing - and Health education/promotion Research seminar: Project.

One Of Many Certified Coaching Training

Certified coach

200H Certified Vinyasa Teacher Training

Certified yoga teacher

Nutrition

Kindervoedingscoach

Mindfulness Based Stress Reduction Training

Bachelor Of Science, Communication Science

Pre-master Communication science (Communicatiewetenschap) Specialization: Marketing - en health education/promotion Ba thesis: Robotics.

Bachelor Of Commerce, Marketing/Marketing Management, General

Activities and Societies: Member managment team: organization career event HanzehogeschoolBachelor of Commerce (Commerciele economie).