Esther Okoro Email & Phone Number

Lagos, Nigeria

Miami, Florida, United States

Lagos, Lagos State, Nigeria

Lagos State, Nigeria

• Managed social media strategy & presence for five brands, creating and maintaining their online brand identity using social media marketing tools.• Led advertising campaigns and increase engagement by producing high-quality, original written and visual content for all social media platforms.• Supervised content development for company websites, blogs, marketing materials, and other platforms, ensuring alignment with brand voice and goals.• Analyzed digital marketing plans and… Show more • Managed social media strategy & presence for five brands, creating and maintaining their online brand identity using social media marketing tools.• Led advertising campaigns and increase engagement by producing high-quality, original written and visual content for all social media platforms.• Supervised content development for company websites, blogs, marketing materials, and other platforms, ensuring alignment with brand voice and goals.• Analyzed digital marketing plans and social media strategies, identifying weaknesses, and implementing improvements to enhance performance.• Utilized market insights and competitor analysis to inform content strategy, driving brand awareness and organic growth.• Trained and managed interns in the marketing team, overseeing their industrial training and ensuring the quality of their contributions. Show less

Lagos State, Nigeria

• Managed government relations, political risks, and public policy for Procter & Gamble in Nigeria, and across Sub-Saharan Africa.• Advocated for the company's interests through effective engagement with government officials, policymakers, and regulatory bodies, saving millions of dollars.• Monitored legislative and regulatory developments, providing timely analysis and strategic recommendations.• Built and strengthened industry partnerships to improve brand relevance… Show more • Managed government relations, political risks, and public policy for Procter & Gamble in Nigeria, and across Sub-Saharan Africa.• Advocated for the company's interests through effective engagement with government officials, policymakers, and regulatory bodies, saving millions of dollars.• Monitored legislative and regulatory developments, providing timely analysis and strategic recommendations.• Built and strengthened industry partnerships to improve brand relevance, amplify brand ideals and maximise the effectiveness of marketing strategies. • Championed end-to-end execution of Corporate Social Responsibility (CSR) projects spanning health, education, environmental sustainability, and gender equality. Show less

Nigeria

I led cross-functional teams in the development and execution of successful marketing campaigns, resulting in a 20% increase in brand awareness.I also managed six subteams that were responsible for the following; • creating marketing strategies and campaigns to improve the national brand awareness• creating content calendars and brand-aligned content for campaigns• creating promotional materials to drive attraction for our programs, events, and campaigns• ensuring that… Show more I led cross-functional teams in the development and execution of successful marketing campaigns, resulting in a 20% increase in brand awareness.I also managed six subteams that were responsible for the following; • creating marketing strategies and campaigns to improve the national brand awareness• creating content calendars and brand-aligned content for campaigns• creating promotional materials to drive attraction for our programs, events, and campaigns• ensuring that all copies from and activities of the entity are brand-aligned• increasing lead conversion rate using effective customer support strategies• nurturing a community and engaging customers through our weekly email newsletter• social media management across three social media platforms to ensure engagement with our audience Show less

Enugu, Nigeria

I managed two teams responsible for; • creating marketing strategies and social media campaigns to improve brand awareness• creating content calendars and brand-aligned content • creating promotional materials to drive attraction for our programs• ensuring that all copies from and activities of the local committee are brand-aligned• overseeing customer support and lead conversions in synergy with the operations teams• managing a community and engaging customers through… Show more I managed two teams responsible for; • creating marketing strategies and social media campaigns to improve brand awareness• creating content calendars and brand-aligned content • creating promotional materials to drive attraction for our programs• ensuring that all copies from and activities of the local committee are brand-aligned• overseeing customer support and lead conversions in synergy with the operations teams• managing a community and engaging customers through an email newsletter• synergizing with the Human Resource Team to craft, curate, engage, and boost members spirits with games and well crafted stories• seeking purposeful partnerships and creating awareness for the local committee events in synergy with the Business Development team. Show less

Enugu, Nigeria

Enugu, Nigeria

I managed a team responsible for; • creating content calendars and brand-aligned content for attractions and promoting brand awareness• managing a community and engaging customers through an email newsletter• synergizing with the Human Resource Team to craft, curate, engage, and boost members spirits with games and well crafted stories.

Enugu, Nigeria

• Wrote copies to promote conference awareness, leading to 150+ confirmed delegates.• Increased brand awareness by about 67% globally, attracting 6 confirmed international delegates.

Enugu, Nigeria

Managed a team to;• create content and drive attractions to boost sales• handle direct communication with leads• respond to all customers questions and complaints

Nigeria

- Wrote creative and relatable copies for the social media platforms of the organisation to communicate brand values and stands on global issues, increasing brand awareness by 62%- Created copies for media campaigns which spiked registrations and attendance for virtual summits by 83%

Nigeria

I was responsible for; - creating social media content calendars and brand-aligned content (writing, designing, and video editing for social media) - managing posting and engagement on all social media platforms- synergy with the growth assistant to track interns - communications training for interns to familiarise them with the brand voice

• I was responsible for writing and editing all brand copies for internal communication and ensuring they align with the brand tone and values.• I oversaw projects that involved written copies from the creative stage to implementation.• Storytelling for the brand and the clients.

Nigeria

• Created content calendar• Created written content for the social media platforms of the organization