Eileen E. Email & Phone Number

Greater Los Angeles Area

Strategic development of customer's product portfolio while growing established relationships with suppliers. Research and development of industry trends in product and sales growth. Positioning of product categories in a competitive, forward thinking arena. Business propositions with a competitive edge.

We are eyewear industry experts with 80+ combined years of experience. The diversity in our founding partners is the essence of the company encompassing manufacturing, branding, sales, design and development and most of all quality.

Freelance - Independent - Consultant

RelationSHIPs and ColLABorationsWe are in the market of establishing relationships and building on collaborations. Understanding our clients while catering to their development, design and manufacturing needs. Design from concepts to final drawings each product is fueled by a common goal to capture the brand. Involved with industry leaders and entrepreneurs in creating eyewear collection, line extensions or growth opportunities.

Great Neck, New York

Responsible for product line design and development of licensed brands: Lulu Guinness, Ted Baker and Geoffrey Beene. Interface with licensors to integrate the direction of the licensed brands with the needs of the optical industry and company. Researched and identified seasonal trends, color palettes, prints, patterns, styles and details blending them with the direction given by the licensors. Developed product line plan taking into account financial goals, current merchandise and new product launches. Monitor daily status of line development including production, design and technical design. Review price quotations to insure target costs/margins are achieved.

Remote / Telecommuting

Develop and conceptualize all new models for Bulova, Karen Kane, Alexander Julian, BUM Equipment, private label and any subcategories of brands. Establish factory relationships while determining specific strengths and opportunities regarding all development and production. Research market and various outlets of inspiration for new concepts. Identify market needs and address them through new product development, product extensions, and updating features. responsible for yearly photo-shoot from casting to on set styling and creative direction. Prepare presentations for sales/marketing meetings and events. Attend sales meetings with CEO to present collections, determine opportunities and nourish relationship with major customers. Extensive travel overseas with Private Label customers to develop specific product needs. Review, modify and approve all technical drawings.

Greater New York City Area

Managed sales volume, gross margin and assortment planning of Marc Ecko Scopes, Carolina Herrera and Bongo Eyewear worth $10 million annual wholesale volume. Maintained brand positioning in the marketplace by developing business plans, product plans, merchandising, packaging, visual strategy, product research, collateral, pricing and styling. Seasonal research & trend analysis to create product briefs and design inspiration. Developed global product line including price negotiations. Daily communication with licensors to ensure brand entity as it relates to sales, advertising, marketing and branding. Periodic meetings with global marketing and sales teams to determine product needs per region. Seasonal meetings with upper management and sales to present collections. Collaborated with sales team to initiate new projects. Participated in major markets to present lines to buyers. Responsible for initiating selling tools: catalogs, creative briefs, displays, in-case collateral, line sheets and trend flyers. Selected product for seasonal advertising photo shoot as well as product styling.

Greater New York City Area

Responsible for the development of product for designer sunglass and optical collections. Communicated daily with overseas factories in order to develop product from mediums ranging from drawings, magazine swipes, and vintage inspirations. Developed private label project from inception: story boards, conceptual report, marketing, and sourcing of product. Monitored and assessed market trends to identify viable applications and execution of commercial product. Responsible for creating trend briefs and forecast. Responsible for reviewing, tracking and approving concept samples, pre-production samples, and top of production samples. Responsible for negotiating pricing and delivery. Evaluated cost and second source opportunities. Involved in the development of packaging and accessories. Frequent international travels for trade shows and product development. Periodic domestic travel to meet the buyers/key accounts to evaluate the market and present new product. Worked closely with sales team to determine product needs. Collaborated with licensor’s corporate liaison to develop product for key projects and maintain designer image. Presented Collections to Designers for final approval. Attended fashion shows for seasonal trend inspiration.

Greater New York City Area

Responsible for monitoring monthly plans for Seasonal Accessories (Sunglasses, Cold Weather, Umbrellas). Purchased and distributed merchandise with annual sales volume of $12million. Created and analyzed queries to better track sales vs. stock performance. Responsible for developing evening assortment for fall 1999. Developed model stocks and reviewed purchase assortment plans by store. Accountable for implementing planning strategies (i.e. markdowns, rtv’s, point of sale, purchase orders). Daily communication with stores and vendors to maximize business opportunities. Responsible for tracking and analyzing the productivity and profitability of advertised goods. Assisted buyer in forecasting sales, receipts and markdowns.

Greater New York City Area

Assitant buyer for women’s shoes, accessories and intimate apparel. Developed and merchandised assortments, coordinated catalog spreads and prepared merchandise with related apparel. Participated in meetings with creative department to convey styling direction for assortment. Negotiated price and sourced merchandise with domestic and import vendors. Communicated daily with import vendors to insure quality and timely shipment of private label assortments. Attended vendor meetings, Competitively shopped retatilers and analyzed historical, return, trend and quality control information to improve future selections. Acted as liaison between technical design department and vendors to insure proper construction and design follow-through.

Greater New York City Area

Assistant Buyer for Women/Men’s Shoes and Athletic/Children’s Shoe Buyer. Worked directly with buyers to develop and merchandise assortments, coordinated catalog spreads and prepepared merchandise with related apparel. Created fashion presentation boards for top management and manufacturers to visually represent appropriate trends and direction in the footwear and menswear market. Acted as liaison between photo studio and creative department.Assisted in accessorizing catalog photography samples and writing studio instructions. Participated in the preparation of fashion presentation boards, as well as, editing fashion slides for presentation. Prepared color trend information for seasonal forecast. Attended style-out sessions with models, buyers and studio representatives to convey stying directions.

Ba, Liberal Arts

Aas, Fbm