Eric Svenson Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Oh, Us

Promoted to lead a high-performing team of 28 marketers, driving audience acquisition and retention across 60 local TV stations, 8 national networks, and marquee sports telecasts (WNBA, NHL, NWSL) through paid media, on-air promotion, social media, and digital campaigns. Aligned marketing strategies across diverse platforms to maximize engagement for key broadcasts and events.Select Achievements:• Designed and executed comprehensive 360° marketing campaigns, achieving 23M unique viewers (+133% YoY) for WNBA games on ION Network and 20.5M unique viewers for National Women’s Soccer League telecasts.• Drove the development and execution of an enhanced social media strategy that delivered 400M organic impressions and 250M video views in 2024, significantly boosting brand awareness and consumer engagement across platforms.• Launched 49 cross-platform brand advertising campaigns in 2024, delivering impressions across linear TV, connected TV, social media, digital, email, audio, and out-of-home media, amplifying reach and driving measurable results.• Significantly grew ION network awareness by over 20% within three years while Grit became the fastest-growing network in 2023, demonstrating effective branding and audience engagement strategies.• Formulated the company’s first-ever enterprise-wide cross-promotion strategy, leveraging 7 billion previously under-utilized ad impressions, driving prioritized brand awareness across the portfolio’s massive consumer audience.• Spearheaded innovative marketing initiatives that blended traditional broadcast strengths with modern digital and social strategies, driving exponential audience growth, brand discovery, and engagement across Scripps’ diverse portfolio.

Cincinnati, Oh, Us

Elevated to oversee the marketing strategy for 9 national television networks, including ION, Court TV, Scripps News, Bounce, Laff, Grit, Court TV Mystery, Defy TV, and TrueReal. Directed a team of 14 marketing professionals, spanning paid media, social media, email, and digital marketing, to drive audience growth and deepen consumer engagement across multiple platforms. Select Achievements:• Unified marketing teams from three previously separate companies into a single, cohesive unit by establishing clear roles, streamlined management structures, and actionable objectives, ensuring strategic alignment and improved performance.• Cultivated a high-performing and collaborative team culture, retaining 100% of top performers while creating multiple promotion opportunities that supported employee career growth and long-term organizational success.• Revitalized Court TV’s digital strategy by utilizing its extensive library of legacy trial footage, significantly expanding its presence on YouTube and generating over $1M in annual revenue through innovative monetization efforts.• Spearheaded the development and execution of metrics-driven marketing strategies, translating company-wide goals into actionable plans with measurable objectives, enhancing team efficiency, and delivering impactful results.• Led the creation and implementation of integrated marketing campaigns to increase awareness, viewership, and consumer engagement across 9 networks, leveraging paid media, social media, email, and digital platforms to maximize reach.

Cincinnati, Oh, Us

Initially joined the company to establish and build the consumer marketing function for Newsy from the ground up, successfully scaling the team, and creating a comprehensive, data-driven marketing strategy to drive network awareness, increase viewership, and enhance audience retention across multiple platforms and channels.Select Achievements:• Spearheaded the successful repositioning of Newsy from a digital/mobile startup to a dominant streaming news app, achieving over 8M app installs on Roku and Amazon Fire TV within a few years.• Led a complete overhaul of Newsy’s brand messaging and rolled out targeted, multi-channel campaigns that increased brand awareness by 200% and grew social media followers from 60K to over 1.2M.• Conceptualized and launched a highly engaging daily newsletter with a 50%+ open rate, creating a deeper connection with viewers and solidifying Newsy’s reputation as a trusted news source.• Directed innovative paid media strategies across emerging streaming TV platforms, earned media, social media, email marketing, and digital channels, boosting sampling, tune-in, and viewer retention metrics.• Collaborated as a key member of the senior leadership team, driving strategic consumer marketing initiatives that transformed Newsy into one of the leading players in the competitive streaming news space.

Joined agency to pioneer innovative digital marketing strategies for high-profile clients, including Procter & Gamble, PepsiCo, Kroger Co., General Mills, United Healthcare, and Cisco. Led the development and execution of holistic digital marketing strategies and tactical roadmaps, leveraging web, mobile, social, and search innovations to achieve client business objectives and marketing goals.Select Achievements:• Contributed to the successful pitch and led the digital strategy for Kroger Co.’s Simple Truth brand, driving its interactive site launch and supporting its growth to $1.2B in sales within two years.• Spearheaded groundbreaking insights and vision-setting for the future of shopper marketing, working with Procter & Gamble and PepsiCo to outline strategies for leveraging digital innovation to redefine the consumer path to purchase.• Authored and presented white papers and strategic presentations that guided leading CPG companies in adapting to the evolving digital shopper experience, establishing the agency as a thought leader in digital disruption and shopper marketing.

Departmental leader for online marketing, e-commerce development, project management, analytics, social media, and email marketing across 26 media/community sites, 5 online stores and 20 newsletters. Select Achievements:• Drove double-digit growth in site traffic and email list size leading to 77% increase in advertising revenue.• Revamped strategy drove 22% growth in online magazine subscriptions and 166% increase in social followers.• Launched 5 online stores within first year yielding immediate boost to conversions and order size.

Cincinnati, Oh, Us

Departmental leader for e-commerce strategy, online store design and development, and marketing for 16 e-commerce stores spanning all divisions within the company. From January 2006 to June 2007 as VP of E-Media, I oversaw the company's entire eMedia division, spanning design, development, and marketing for 100+ media/community sites and blogs, 50 e-newsletters, multiple online stores, and paid content websites. Select Achievements:• Launched 13 online stores within 9 months generating 113% revenue increase in first year.• Boosted monthly pageviews across 45 magazine sites by 194% and visits by 100% within 12 months.• Delivered 190% growth in online and email advertising revenue within 12 months.

Led all sales and marketing for start-up firm that became the #1 provider of managed e-commerce services within the catalog market in three years. Select Achievements• Company lauded as one of the fastest growing firms on “INC 500” list for 2005.• Increased client base by 328% (from 14 to 60 client stores) with 60% average annual client revenue increase.• Developed all sales materials including highly successful e-commerce site audit lead generation tool.• Created and delivered e-commerce best practices presentations and workshops at industry events.

Led a Product Management team to maximize sales and profit from database-driven direct mail and email product lines to acquire new customers and boost lifetime value for catalogers, retailers, and ecommerce companies.Select Achievements:• Responsible for $20M in annual revenue across multiple product lines.• Developed new list optimization service that generated $1M in sales within first year.• Managed multiple strategic partnerships to compile 7 million third party opt-in email addresses.