Image Operations Digital Media Consultant, Department Founder, Manager Of Digital Content
Scripps Networks Interactive Inc.
Knoxville, Tn
Supervising product owner of photography for Scripps Networks’ online and mobile technologies properties including HGTV, Food Network, GAC, Travel Channel, Cooking Channel, and DIY Network. Work closely with ad sales and marketing teams to curate aggregated product content for web and mobile business development strategies, outside sales applications development for Scripps core brand initiatives, eCommerce, social media, and email marketing. Create and maintain best practices and taxonomy guidelines for photograph metadata to curate product information and related digital content for front-end development teams on demand and without obstacles. Demonstrate the scope of the digital content repositories and the flexibility in cross-referencing the information contained therein with other relevant databases. Work with ad sales and marketing teams to attract more vendors.Oversee the Online Image Operations department personnel and contractors. Designer and manager of digital asset life cycle processes and workflows for the creation, processing, editing, copywriting of taxonomy-specific metadata, publication, distribution, ingest into the content management systems and enterprise digital asset management systems, and reconciling metadata with division Sharepoint databases.Designer of Digital Division databases, digital content management systems, and workflows/processes to shepherd every digital visual element to a central location when, once arrived is no longer an element, but rather a true company core brand asset. The collection is designed to continually grow specifically for the continual potential of future monetization with intuitive, quick-turnaround curation.