Etai Beck Email & Phone Number

Palo Alto, Ca, Us

Boston, Ma, Us

Sharing insights on Digital Marketing, SaaS, Technology, Innovation and Entrepreneurship with ForbesTechnology Council, an invitation-only organization for successful senior-level technology executives.

San Mateo, California, Us

Folloze is the easiest and most powerful buyer experience platform! The days of generic broad marketing are over, your prospects and customers ignore that, being so busy and exposed to so much digital noise. Instead, Folloze empowers frontline marketers to easily build highly engaging, auto-personalized content destinations across the entire B2B buyer journey, powered with unique orchestration tools and unprecedented behavioral intelligence.Marketing use it to amplify results of website, ads, social, marketing campaigns, and joint campaigns with Sales and CS and as a result drive deeper account engagement and revenue growth. Popular use cases - ABM, virtual events, traditional demand gen, customer marketing, partner marketing, sales engagement. Folloze is deployed by mid and large B2B customers. Some of them were able to accomplish 2-3x higher lead conversion and deal closure rates, compared to ever before.

Sunnyvale, Ca, Us

Campus/ Branch and Data center BU (CDBU), Platforms and Systems Division (PSD)Reporting to BU GM/SVP, led long term product and GTM strategy.Launched cross function Enterprise GTM development program - elevating value proposition from products to solutions, scaling up channel reach, focusing and deepening marketing messaging and delivery.

Sunnyvale, Ca, Us

Led Product Line Management and marketing, focused on networking capabilities enabling Unified Communications for mobile work force.Released a series of multi-service branch GWs, integrating SIP security, SIP-PSTN GW, Survivable PBX.Built a full GTM plan, leading a multi-function effort with channel, strategic alliances and marketing, preparing a full level product launch.

Sunnyvale, Ca, Us

Led Israel site operations including R&D, PLM, CS, Sales/SE, Finance, HR, Admin/ facilities, and IT.Led end-to-end product life-cycle, 65 people, $8.5M annual budget.Orchestrated complete technology integration, transforming Kagoor hardware and operating system into a complete hardware and software solution running on Juniper M/MX series routers. Delivered first product release in 18 months.Re-organized the engineering staff, structure and process creating a highly aligned and capable Junos development Center of Excellence. This resulted in a steep decline in customer case counts, allowing predictable innovation cycles to stabilize from 12 months error of estimate down to 3 months.Launched integration process with major customers and partners (NTT, NSN).

Developed and led Pre-Sales, Professional-Services, Support, Education Services and TME functions. Deployed worldwide in US, Japan, China, Hong-Kong, Europe and Israel.Deployed and supported VoIP solutions for Tier 1 Carriers (Singtel, NTT-Com, BT, FT,…), strategic partners/ OEM (Siemens Com / NSN, Fujitsu, NTT-AT,…).Implemented SF.com solution – cycle management of leads, sales through customer support, becoming the core infrastructure for the company’s sales and marketing machine.

B.Sc., Electrical Engineering

Ii, Mba