An Altruist Group CompanyAltruist Group acquired Precise Communications business in 2023. Moved to Dubai in April 2023 to manage the acquisition and oversee its digital strategies and operations.

An Altruist Group CompanyAltruist Group acquired NewBase business in 2019. Moved to Singapore to lead the acquisition and oversee its digital strategies and operations. My role was to ensure a seamless transition, maintain client relationships, and address any challenges that arose during the process. This included managing both media and content teams, ensuring a cohesive strategy and execution, and facilitating a smooth integration of operations.● Leadership and Team Management:Led digital strategies for premium clients like Disney, Audi, Citroen, Taiwan Tourism, Hong Kong Tourism, Malaysia Tourism, Raymond's, and many more. Managed a team of 5 senior leaders across Planning, Buying and Sales across Singapore, Malaysia, and Thailand. Conducted weekly sales reviews.● Strategic Planning and Execution:Headed a major partner program for Indian Market. Developed digital media strategies managing an $18M+ annual media buy. Led 5000+ campaigns for 300+ clients, achieving a 90% client retention rate.● Partnerships and Relationship Management:Built and managed strong partnerships with TikTok, Google, Facebook, and LinkedIn, securing exclusive deals and enhancing campaign performance. Effectively managed vendor relationships.

An Altruist Group Company Handpicked from Info2cell as the exclusive marketing expert, I spearheaded the launch and rapid growth of Abuzz Hostels, later expanding into Abuzz Oxfordcaps through strategic acquisition. I drove marketing initiatives from inception, achieving significant market expansion and operational efficiency. Demonstrated exceptional ability to build and lead high-performing teams in a fast-paced startup environment, resulting in substantial business growth and success.Key Achievements and Responsibilities:● From Scratch Development: In a startup environment with limited resources, managed everything from buying the domain to developing the website and app. Acted as the marketing SPOC for the design and tech team.● System and Payment Integration: Shortlisted and integrated Property Management System (PMS) and Channel Managers (CM). Negotiated and integrated a payment gateway within a 3-week period, collaborating closely with the technical team.● Team Building: Led and managed a team of high-performing media buyers, ensuring that all campaigns were effectively optimized and consistently met or exceeded performance targets.● Occupancy Achievement: Achieved a 90% occupancy rate across all three properties in Navi Mumbai by integrating all channels including Paid Social, Search, OTA’s, Online Real-estate agents ● Market Share Growth: Increased OTA market share from 0% to 31% within just 5 months.In April 2019, with Altruist's acquisition of "NewBase" (Marketing Agency) in Singapore, Malaysia, and Thailand, I was called upon to navigate and propel the next phase of growth.

An Altruist Group CompanyAltruist Group acquired Info2cell business in 2015Managed media buying operations for three subscription services, driving user acquisition and retention through data-driven campaigns across social, search, and programmatic channels. Key accomplishments include:● Business Turnaround: Restructured operations, expanded partnerships, and achieved a 2X increase in net profitability amidst a team reduction.● Strategic Partnerships: Cultivated strong relationships with 50+ digital media partners and publishers across the MENA region.● Media Buying: Spearheaded data-driven media buying, optimizing a $1M+ monthly budget. Introduced and scaled social, search, and programmatic channels, driving ROI and LTV growth.

Launched Friendz Chat in Malaysia and Indonesia, focusing on effective app launch and digital marketing. Key accomplishments include:● Leadership and Team Management: Led a team of eight cross-functional staff, including five developers and three operations executives, to develop and execute digital and social marketing initiatives under the guidance of Group Director Mr. Sachi Jain, driving the successful launch of Friendz Chat.● Growth and Engagement: Drove app downloads from 0 to 100,000 within three months, achieving an impressive subscription rate of 27% through strategic digital campaigns across multiple platforms.● Product Oversight: Oversaw all aspects of product launch and marketing, including design input, feature prioritization, and product roadmap planning, ensuring the app met user needs and market demands.

Responsible for overseeing business operations for Vodafone India and Reliance Telecommunication at the national level with a combined topline revenue of INR 25 crore (equivalent to around $3 million) annually Key accomplishments include:● Oversight and Revenue: Managed national operations for Vodafone India, Relance Telecommunication, driving of INR 25 crore (equivalent to around $3 million) in annual revenue.● Strategic Leadership: Directed a high-performing team of 15 in executing data-driven strategies, optimizing operations, and delivering exceptional results ● Digital Campaign Success: Managed in-house digital campaigns for Vodafone Jobs (RozGar Sewa) and Idea Voice chat subscriptions, significantly increasing annual revenue from $0.8 million to $2.5 million.● Executive Reporting: Reported to Group Director Mr. Lalit Kumar, ensuring alignment with strategic goals and objectives.● Operational Excellence: Recognized for operational efficiency and profitability in digital campaigns, I was promoted to spearhead the launch and digital promotions of Friendz Chat in Malaysia and Indonesia. Subsequently, expanded my role to oversee international business operations at Info2cell for MENA

An Altruist Group CompanyAltruist Group acquired Bubble Motion business in 2014● Digital Marketing Strategy: Planned holistic digital marketing efforts. Drove Bubbly App downloads from 100k to 500k by managing app download campaigns for Indonesia and the Philippines across social, search, and non-incentivized affiliate partners, reducing CPI by 75%.● Team Building: Built and led a team of 8 while reaching 500k downloads.● Data-Driven Optimization: Employed a data-driven approach to continuously optimize campaign performance, resulting in increased ROI and other positive outcomes.● Growth and Engagement: Identified areas for improvement in the app and website/landing page to further support UX and campaign performance.● Account and Celebrity Management: On the VAS side, managed leading celebrities through partners, including LFC, Sachin Tendulkar, Virender Sehwag, Sunny Leone, and many more, enhancing brand visibility and engagement for the Indian voice chat process.

● Established a Strong Online Presence: Built a Facebook page from scratch, growing it to over 1 million followers within 4 years.● Content and Social Media Strategy: Developed and executed effective content and social media strategies to engage and expand the audience.● Monetization Success: Successfully promoted hundreds of advertisers and affiliates, monetizing the page effectively.● Revenue Generation: Managed Google AdSense to generate revenue and optimize ad performance.● Entrepreneurial Initiative: Demonstrated strong entrepreneurial skills by taking initiative and working independently.● Partnership Management: Cultivated relationships with partners and clients to ensure successful collaborations.● Performance Analysis: Analyzed performance metrics and made data-driven decisions to improve engagement and reach.● Adaptability: Adapted to changes in social media algorithms and trends to maintain growth and relevance.● Skill Development: Developed expertise in content creation, social media management, advertising, and analytics.● Business Transformation: Successfully turned a passion project into a profitable freelance business.