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Digital and Traditional Media Management from Strategy, Planning, Negotiation, Creative Development, Activation, Optimization, Measurement through to Analysis. E-commerce, Retail Marketing, CRM, Programmatic Strategy and Campaign Management, Audience and DMP Strategy, Dynamic Creative Optimization, Lead Gen, Affiliate Marketing, Full Funnel ActivationIn addition, Upfront Negotiation Management, Holistic Linear/Advanced TV/ Online Video Strategy, Integrated Cross Platform Executions, Team and Client development/training, New Business Development (with significant wins across multiple agencies)Agency assignments have included: Technology - Google, Nokia/Microsoft, VerizonPharma - GSK, MerckB2B - Bombardier, SiemensCPG - Reckitt Benckiser, Colgate, SC JohnsonRetail - The Home Depot, Macy's, Kohl’s, Adidas/Reebok, Luxottica QSR - Little Caesars, QuiznosTravel - Disney, Las Vegas Tourism Authority, British AirwaysEntertainment - NBC Sports
Omnicom Media Group
View- Website:
- omnicommediagroup.com
- Employees:
- 6086
- Company phone:
- 212-468-3789
- Company email:
- smgcareers@smvgroup.com
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Business LeadOmnicom Media GroupNew York, Ny, Us
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Global Media LeadStarcom 2023 - PresentChicago, Il, UsPublicis Power of One global media lead for Visa -
Head Of Digital InvestmentHill Holliday 2021 - 2022Boston, Massachusetts, UsLead agency practice responsible for digital strategy, operations/tech, investment and activation across all digital media channels/formats and integrating with creative services.Accounts included Frontier Communications, Strayer and Capella Universities, Havertys Furniture, Harvard Pilgrim, Community Coffee, Santander Bank, UPS Store, Valvoline, Floor and Decor -
Senior Vice President, Digital InvestmentZenith 2018 - 2021London, London, GbReckitt Benckiser (Global), Luxottica Group (Global), Kohl’s (US), VerizonOversee a large team of digital marketing practitioners responsible for digital media planning and strategy, activation, measurement and analysis across display, video, social channels (direct and programmatic) as well as publisher content and search with a heavy emphasis on programmatic and audience strategy, DMP usage, upfront negotiation, DSP management, driving ecommerce and drive to retail efforts, dynamic creative engine design and optimization and managing regional hubs up to a global leadership level. -
Senior Vice President, Group Director, DigitalDentsu Aegis Network 2016 - 2017Tokyo, JpLed digital media planning, investment and activation across retail, travel and tech categories, leading a team of 70+ digital media practitioners across NY, LA and SF Carat/Vizeum offices. Included Programmatic (managed and self-service) , Paid Social, Upfront/Portfolio management, next-gen e-commerce engines and mobile/tech stack product development.Accounts: The Home Depot, Macy's, Adidas/Reebok, Burberry, MasterCard, Microsoft, Anki, Disney Resorts, British Airways/Aer Lingus, Travel Ireland -
Vice President, Paid And Integrated MediaBcw Global 2013 - 2015New York, Ny, UsLaunched and led agency capability responsible for planning (soup to nuts) and integrating paid digital and social media with "earned, owned and shared platform" public relations activations across consumer, corporate and pharma accounts across C&W, GCI and Young & Rubicam PR. Accounts: Colgate, Tom's of Maine, Nokia, Smuckers, Indian Motorcycles, Pfizer, Choice Hotels -
DirectorHorizon Media 2009 - 2012New York, New York, UsLed media planning and buying portfolio of CPG, Retail, QSR, B2B, Gaming and Entertainment accounts:Accounts: White Wave Foods, Starkist, Sobieski Vodka, Little Caesars, Helzberg Diamonds, Cannondale Schwinn, Seminole Gaming, NBC Sports, ION Television, Sirius XM -
Senior AssociateInitiative 2007 - 2009New York, Ny, Us -
Media PlannerZenith 2005 - 2007London, London, GbIncludes time spent at fellow Publicis agency Digitas
Ethan Kraus Skills
Ethan Kraus Education Details
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University Of MarylandHistory
Frequently Asked Questions about Ethan Kraus
What company does Ethan Kraus work for?
Ethan Kraus works for Omnicom Media Group
What is Ethan Kraus's role at the current company?
Ethan Kraus's current role is Business Lead.
What is Ethan Kraus's email address?
Ethan Kraus's email address is et****@****dia.com
What is Ethan Kraus's direct phone number?
Ethan Kraus's direct phone number is +121250*****
What schools did Ethan Kraus attend?
Ethan Kraus attended University Of Maryland.
What are some of Ethan Kraus's interests?
Ethan Kraus has interest in Education.
What skills is Ethan Kraus known for?
Ethan Kraus has skills like Integrated Marketing, Digital Media, Doubleclick, Comscore, Advertising, Media Planning, Marketing, Google Analytics, New Media, Strategy, Media Buying, Google Adwords.
Who are Ethan Kraus's colleagues?
Ethan Kraus's colleagues are Ann Mitchum, Patricia Risquez, Irina Dacina, David Zamorski, Juan Andres, Hemali Lakhani, Pan Ada.
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