Ethan Baker Email & Phone Number

Denver, Colorado, Us

With an unexpected loss of headcount, I stepped into a larger role to help fill the gaps while fulfilling my original responsibilities. Recognizing my work and realizing my skillset could extend beyond the M&E business unit, the CMO moved me into a horizontal role developing content for Veritone and it’s subsidiaries. Some of my accomplishments since taking over as Director, Content Development, include: • Partnered with executive leadership to revamp the Veritone brand voice and messaging.• Successfully launched 2 new websites.• Developed 20 messaging guides to align our entire product portfolio to our new brand voice.• Helped plan and launch the Veritone Podcast, Adventures in AI. • Submitted award applications that won us NAB Show Product of the Year 2021, IABM BaM Award 2021, and 4th Annual Media Excellence Award for Best Artificial Intelligence. • Ghost wrote thought leadership articles on AI for multiple industries for executive leadership, appearing in Forbes, AdAge, Toolbox, AiThority, Martech, Broadcast Sport, and GRIT Daily. • Onboarded a new content creation tool called Ceros to increase more engaging content. I added a direct report, helping the content team achieve records amount of production in 2022, enabling the company to have a content strategy and plan that looks months out with Airtable rather than only days or weeks, writing a total in FY2022: • 70 Blogs• 34 Bylines• 25 Landing Pages• 20 Messaging Guides• 18 New Web Pages• 8 White Papers• 5 Data Stories• 2 ebooks• 2 Veritone Overview Decks• 2 Website Launches• 1 Industry Report. While I am proud of the sheer production we achieved, the performance of our content is really what’s exciting. My team achieved: • 95% Increase in New Users to Blog• 80% of Blog Traffic is Organic• 700% Increase in Average Daily Visitors to Case Studies • 31K Total Visitors on Case Studies, Up From 7K Year Over Year• 40% Increase in Veritone.com Referral Traffic

Denver, Colorado, Us

Working as the Senior Content Writer for the Media & Entertainment marketing team. Writing emails paid ads, strategic briefs and blog content for various product campaigns. Writing byline articles for key influencers in the company on topics related to influencer, TV, radio, and podcast advertising. Also, writing thought leadership content on Artificial Intelligence and how it can help media companies, streaming services, broadcast networks, and sports brands manage and license their content.Working with SEO expert to develop pillars of content for Veritone blog. This content is aimed at three different personas based on where they are in their search journey for content (educational, inspirational, looking to buy). Slated to improve website ranking and blog KPIs such as time on page, views, and organic traffic. Taking on more responsibilities to fill gap in team. These responsibilities are more aligned with a Product Marketing Manager role which involves working on positioning and messaging, project management when developing creative with sponsors and partners, and working with our won creative team to develop this collateral using Jira tickets.

Irvine, Ca, Us

Working on the Global Product Marketing team writing blogs, white papers, and website copy.

Working on the Global Product Marketing team developing how-to guides for various products and modules. Writing blogs, white papers, technical blueprints, and website copy.-Writing 6,000+ word how-to guides with detailed steps on how to use a product or module. -Taking screenshots for each step in how-to guide using ShareX. -Writing blogs, white papers, and other materials on IaaS, SaaS, PaaS, and other technology subjects. -Developing marketing materials including website landing pages and infographics.

-Writing blogs and website copy in WordPress for the purpose of attracting prospective clients in need of transportation services. -Writing four 500-word blogs each week. -Building landing pages and developing copy on the company’s various websites to improve SEO performance.

-Working directly with marketing and sales departments as an independent contractor to develop documentation that advances consumer knowledge of alternative health products. -Developing over 20 documents averaging 1,000 words each.-Designing infographics in Canva to be used at different facilities.

-Working with Lead Architect to develop documentation that ensures prospective clients and the public alike understand the company’s services. -Writing multiple 500-3,000-word grammar error free documents for publication. -Simplifying complex cloud migration processes into understandable concepts for prospective clients.

-Crafting blog articles that provide concise yet detailed information on education, finance, technology, and real estate topics. -Writing 2,000 words of grammar error free content a week. -Consistently meeting blog posting deadlines and updating editorial calendar each week.

San Francisco, California, Us

UpWork is a website that allows freelancers to connect with clients for specific jobs.

-Produced SEO friendly content for multiple clients in a variety of industries including direct mail and green energy. -Delivering 500-1,000-words of unique documentation on a weekly basis. -Collaborating with multiple teams on projects through Google Docs.

Foothill Ranch, Us

-Writing, editing, and publishing all company-wide content including articles, website copy, and adverts. -Using Google Analytics to improve content performance and inform decision making. -Acquiring and editing images in Open Pixlr Editor, similar to Photoshop, for our various marketing needs.

English, Creative Writing And Literature

General Education: Csu, Associate Of Arts: Liberal Studies, Music Theory And Composition, General Education

Education record