- Develop and execute a holistic brand strategy to enhance customer engagement, drive retention, and optimize sales.- Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing efforts- Planned and executed successful brand-level marketing events, supported catering initiatives, and played a key role in the growth of the rewards club program.- Led expansive cross-functional projects with multiple stakeholders. Effectively… Show more - Develop and execute a holistic brand strategy to enhance customer engagement, drive retention, and optimize sales.- Study campaign reports, forecasting metrics, and industry trends to measure the impact and efficiency of our marketing efforts- Planned and executed successful brand-level marketing events, supported catering initiatives, and played a key role in the growth of the rewards club program.- Led expansive cross-functional projects with multiple stakeholders. Effectively managed workloads through strategic prioritization and multitasking. Executed with a sense of urgency to ensure timely and impactful project completion.- Oversee third-party delivery partners and social media marketing team, ensuring alignment with the brand's marketing and growth strategy- Executed and coordinated high-quality product photography for the brand, contributing to visually compelling marketing campaigns that effectively showcased products and enhanced brand presence. Show less

» Build brand empathy and develop strong relationships with both our guestsand our Team Members on a local level. » Strategizes, coordinates and helps execute local shop level marketing and promotionalcampaigns. » Consults and supports Store Operators with local marketing and promotionalstrategies and helps execute onsite for local and brand level events, activations and marketingcampaigns. » Works with any local level outside partners and vendors and project manages… Show more » Build brand empathy and develop strong relationships with both our guestsand our Team Members on a local level. » Strategizes, coordinates and helps execute local shop level marketing and promotionalcampaigns. » Consults and supports Store Operators with local marketing and promotionalstrategies and helps execute onsite for local and brand level events, activations and marketingcampaigns. » Works with any local level outside partners and vendors and project manages allprograms and initiatives with their assigned locations Show less

Developed, managed and executed digital media and marketing strategies to establish digital presence across brand portfolio» Provide strategic direction and guidance to brands on how to influence and inspire in the digital industry» Curate, develop, and design engaging content for distribution across social media channels» Track, adjust, and capture trends, performances, and impact within the communityKey Contributions:» Launched and grew three social media… Show more Developed, managed and executed digital media and marketing strategies to establish digital presence across brand portfolio» Provide strategic direction and guidance to brands on how to influence and inspire in the digital industry» Curate, develop, and design engaging content for distribution across social media channels» Track, adjust, and capture trends, performances, and impact within the communityKey Contributions:» Launched and grew three social media communities; 20% increase in organic engagement growth » Designed content strategy; curated and segment static and video content to increase engagement and channel growth» Developed procedures and processes to scale brand and channel management Show less

Develop, orchestrate, prioritize, and implement key strategic initiatives to ensure long-term organizational growth and profitability.Key Contributions:» Developed and implemented a leadership development plan for District Managers, providing mentorship to strategicallyguide their career growth and professional advancement.» Improved bottom-line, salvaging $2.1M+ during a sales decline caused by adverse weather conditions.» Realized new income stream with refranchising… Show more Develop, orchestrate, prioritize, and implement key strategic initiatives to ensure long-term organizational growth and profitability.Key Contributions:» Developed and implemented a leadership development plan for District Managers, providing mentorship to strategicallyguide their career growth and professional advancement.» Improved bottom-line, salvaging $2.1M+ during a sales decline caused by adverse weather conditions.» Realized new income stream with refranchising strategy, transitioning stores for sale to franchisees.» Mobilized cost-effective expansion by designing and developing a food truck prototype and program for the organization.» Provide strategic direction and guidance for 5 district managers and 56 company locations, utilizing broad knowledge of business operations and data analytics to drive business growth solutions, defining key metrics to track success against priorities.» Develop innovative growth strategies that penetrate target markets and influence competitive differentiation.» Establish and leverage a deep understanding of horizontal and vertical solutions, developing methodologies to define and operationalize strategic approaches to solution business reporting and engineering metrics, such as focused account program and portfolio process. Show less

Streamlined operational activities and set strategic goals, proactively identified and mitigated problems, and devised expedient ways to remediate issues to ensure smooth progress.» Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.» Optimized team performance, encouraging focus on developing innovative and cutting-edge approaches at all levels with effective resource allocation and… Show more Streamlined operational activities and set strategic goals, proactively identified and mitigated problems, and devised expedient ways to remediate issues to ensure smooth progress.» Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.» Optimized team performance, encouraging focus on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.» Turned around low-growth operation by solidifying workflow processes, strengthening client relationships and improving communications supporting client advocacy. Show less

Created the overall vision for each store in the assigned district, establishing benchmarks for store management teams and implementing policies and programs that drove the achievement of goals.» Boosted bottom-line profits and enhanced customer acquisition by devising and optimizing effective sales and merchandising programs.» Conceptualized and implemented strategies to realign operational strategies and enhance personnel management approaches.» Revitalized operations and… Show more Created the overall vision for each store in the assigned district, establishing benchmarks for store management teams and implementing policies and programs that drove the achievement of goals.» Boosted bottom-line profits and enhanced customer acquisition by devising and optimizing effective sales and merchandising programs.» Conceptualized and implemented strategies to realign operational strategies and enhance personnel management approaches.» Revitalized operations and realigned plans to better capture new opportunities and take advantage of changes in customer habits. Show less

Generated development and training strategies, designed and implemented custom training modules, and tracked training progress.» Deployed research to assess skill gaps for employees in store-level/operations department, and implemented training courses to meet identified needs.» Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness of sales operations.» Managed, trained and motivated Managers in Training and other… Show more Generated development and training strategies, designed and implemented custom training modules, and tracked training progress.» Deployed research to assess skill gaps for employees in store-level/operations department, and implemented training courses to meet identified needs.» Evaluated success of training programs and recommended improvements to upper management to enhance effectiveness of sales operations.» Managed, trained and motivated Managers in Training and other personnel to continuously improve knowledge and abilities. Show less