Ethan White Email & Phone Number

-Managing the integration & rollout of marketing technologies such as Adobe Campaign (ACS), AEM, Marketo, On24, & D365 to streamline marketing operations & enhance customer engagement-Planning, executing, & optimizing complex email, in-app messaging, & events related marketing campaigns, receiving FY '22 , '23 & '24 Excellence Awards for impact made to Cloud Marketing Business-Owning audience segmentation, partnering with data engineering & external partners to onboard new marketing data & developing custom data mapping solutions-Building & maintaining localized event registration pages, event communications & event program execution templates-Owning issue management and communication with leadership-Collaborating cross-functionally to support standardization, documentation, & data monitoring projects-Leading the testing & configuration of new API data flows into Marketo, ensuring accuracy & timeliness of data

Columbus, Ohio Area

-Enhancing customer journey through the onboarding & management of Pardot Marketing Automation, including developing standards for campaign project intake, segmentation, email build, testing & reporting-Building and configuring new lead forms & automated lead routing process resulting in a 300% increase in trackable leads-Improving organization, usability, & reporting of marketing assets through the implementation of Bynder Digital Asset Management (DAM)-Gathering requirements & building Sales & Marketing Power BI Reports used to inform future business decisions-Collaborating cross-functionally to execute marketing projects including website migration & rebuild, brand refresh, & domain change

Columbus, Ohio Area

-Planning, building & distributing complex automated email marketing campaigns-Analyzing results & communicating to stakeholders-Reducing campaign time to market by 20% by standardizing segmentation & campaign build across LOBs-Leading process improvement & simplification initiatives -Building & managing event registration sites -Managing social media via Hootsuite

Columbus, Ohio Area

-Digital & in-person event marketing including management of invitations & follow up emails, developing scripts for event hosts, building presentation decks & coordinating event materials-Improving customer experience through management of J.P. Morgan Asset Management iOS event app-Partnering with vendors to develop content, print & distribute materials-Collecting, analyzing & collating marketing data into digestible reports-Saving the firm over $80,000 annually by implementing new event invitation process-Owning and updating fact sheets, territory maps & other collateral-Budget management and tracking, including day-to-day tracking of past and future initiatives

Columbus, Ohio Area

-Managing distribution of global email campaigns-Audience segmentation & list management in Aprimo Marketing Studio-Performing campaign QA to ensure correct content, working links & proper opt-out & disclosures are used-Prioritizing & managing multiple time sensitive campaigns at once-Performing post campaign analysis & providing recommendations to stakeholders-Working within strict international and internal regulations

Columbus, Ohio Area

-Partnering with Sales teams to understand and act on client needs -Creating customized communication and educational materials-Creating display items and coordinating materials for trade shows-Creating high quality materials for digital and traditional distribution: brochures, handouts, information packets, etc.-Providing communications and graphic design expertise for a variety of internal and external communication projects-Managing multiple marketing projects at one time and setting expectations with all stakeholders

Columbus, Ohio Area

-Managing and refreshing website and all social media platforms-Designing, developing, and executing marketing plans: monthly email campaigns to 20,000+ prospects and clients, Podcasts, digital brochures, videos, blog posts, and other promotional materials-Creating analytical reports from campaign data and domain traffic-Market and competitive analysis to identify key business trends and develop new product requirements-Lead generation-Branding company, products, and services -Managing and segmenting CRM

Columbus, Ohio Area

-Developing creative content for social media to increase online visibility and interaction-Managing company website and building webpages for several company offices in the U.S. and Canada-Writing blog posts to educate the public about the organization and what they offer-Performing competitive analysis and reporting to upper management in effort to stay up to date with industry trends-Writing press releases for The Columbus Dispatch and Suburban News Publications-Co-designing graphics and theme for $10,000 Facebook Giveaway contest promotion