A digital marketer with over eight years of B2B content marketing strategy, automation, and lead generation using HubSpot. Plus, five years of Salesforce CRM experience and four years of management experience. (he/him)Initially, I started as a journalist but switched to marketing content creation after joining a B2B software startup called SurveyMe. From there, I rose to leadership roles while he touched almost every aspect of marketing. Eventually, I moved on to ERI Economic Research Institute and helped spin up the brand new marketing team there. This included setting up the Hubspot CRM, optimizing content marketing, editing videos, building web pages and email templates, and working with teams outside of marketing to create new B2B lead-generation campaigns. Almost two years later I was promoted to Marketing Manager and helped grow the marketing team by being involved in the interview process. As the team grew, my responsibilities focused on what I learned that I genuinely cared about: marketing strategy, automation, and development. His current responsibilities include overseeing the corporate website with over 50k weekly users, optimizing and pulling new reports from Hubspot and Salesforce, using those reports to create new marketing strategies, maintaining HubSpot automated workflows, developing HubSpot emails and landing pages, and coordinating with other departments to help generate valuable content.Key skillsets in order of knowledge: Hubspot CRM Automation, Marketing Strategy, Web Analytics, Landing Page and Email Development, Video Editing, SEO
Listed skills include Journalism, Editing, Storytelling, Ap Style, and 43 others.
