A software-based service designed to create a more equitable music ecosystem, particularly within the electronic music scene. Aslice addresses the financial disparities between DJs and music producers by facilitating direct payments from DJs to producers for the tracks they play during their sets, solving several longstanding issues that traditional right management and royalty administrators have struggled with through a mix of a community focused network effect and proprietary machine learning technology that offers unparalleled accuracy in identifying rightsholders and managing their performance data.

Following Red Bull's discontinuation of its Music Academy program after 21 years, I established an independent consultancy to fill a market gap in authentic music and creator activations that can deliver measurable results. Leveraging my global experience in high-stakes environments, I offer a unique blend of industry knowledge, research, and data-driven decision-making. This approach quickly positioned me as the go-to consultant for organizations seeking high-impact, creative projects with complex editorial strategies and rapidly scalable executions. My expertise sets me apart in delivering innovative solutions that resonate with both creators and tastemaker audiences.

This German creative agency is best known for creating and operating the Red Bull Music Academy for over 20 years. This initiative focused on fostering creativity in music through building its signature Academy (music school) in a different city each year, curating 300 stages for partner festivals, creating three month-long festivals in different cities (each, annually), and developing an editorial website as well as audio and video content devoted to celebrating and educating people about music topics not covered by mainstream music media

SpinMedia Group (formerly BuzzMedia Group) acquired XLR8R in 2012, and I joined the company as part of the acquisition terms. This media conglomerate was home to iconic music publications such as SPIN and VIBE magazines, tastemaker sites like Stereogum, Brooklyn Vegan, and AbsolutePunk, platforms like PureVolume, as well as celebrity websites including Just Jared, The Superficial, and Celebuzz, among two dozen other titles. This era of SpinMedia Group coincided with a tumultuous time in the media industry and marked the company's transition to strategic program sales and video content.

A boutique magazine and website that covers music, culture, style, and technology originally launched in Seattle with national distribution and eventually expanding to open offices in San Francisco and NYC. In this era, XLR8R was considered a pioneer in the independent media space introducing podcast and video content years ahead of their peers through CDs and DVDs bundled with their print magazine and on their technologically advanced website.

Fat Beats began as a boutique hip-hop vinyl store and grew to become the epicenter of the mid-'90s to early 2000s independent hip-hop movement. With stores across the USA, a global distribution company selling hip-hop music and merchandise, and a record label joint venture with Sony, Fat Beats flourished. This era of the company saw its recovery from forced closure after the 9/11 World Trade Center terror attacks, ultimately exceeding its previous peak at the turn of the millennium.

These sister brands were EMI Records' independent music distribution arm and electronic music-focused label. In 2000-2001, the distribution reached its peak, working with a broad range of the most exciting independent labels like Century Media, Ghostly International, Relapse, and Stones Throw. Concurrently, Astralwerks was transitioning into a powerhouse it is today, releasing Phoenix's debut, follow-up albums from Fatboy Slim, Photek and Air, as well as reissues from Primal Scream and Neu