Ethan Rapp Email and Phone Number
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Always focused on Business Outcomes. Advocating for consumer centricity. Disrupting every media I touch. Revenue focused insights and strategy leader, as an entrepreneur and corporate executive alike. Building measurement products and solutions, I pride myself on assessing of the needs of media companies and brand marketers, and innovating through insights and measurement solutions. Successfully built and ran insights and strategy groups during “bleeding edge moments” for top Digital Media companies, Linear TV, Retail Media, Print, Programmatic platforms and OTT; Led Strategy and Insights for the largest Digital, Print and Placed Based media organizations in their respective industries . I love working with brands, marketers and salespeople; making them successful through insights driven planning, marketing and measurement. My North Star Philosophies:Hire great people and take shit out of their way. Build consensus among smart people. Stay focused on revenue. Build things people want. Above all: Integrity. Research and Marketing Expertise:-Measurement innovation in Digital, Programmatic TV, Print, Linear Television, Retail Media, Digital Place Based Media.-Innovative and precision consumer insights-Data driven sales support and project development. -Insights driven Product Marketing -Complex accountability studies, marketing mix models, lift testing design and execution.-Ad sales and editorial research-Audience measurement and profiling-Audience segmentation and planning-Custom studies fusing multiple data sources (in house data, survey, third party behavioral data, CRM, cookie data, media exposure data, etc)Management-Insight talent and needs assessment -Achieving executive consensus-Constructing and reconstructing insights and strategy teams-Strategic partnerships and negotiation-Improving relationships between support teams, internal clients and external clients-Sales, sales development and sales managementEntrepreneurship-Research and measurement focused start-ups-Product development -Fundraising-Product strategy-Product marketing
Adelaide
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Co-FounderHealthcare Start Up Jul 2023 - Present
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PrincipleEthan Rapp Consulting Llc Jul 2021 - PresentClients include:The Advertising Research FoundationTopwater Advisors-Senior Advisor/Project ManagementAdelaide-Strategic AdvisorSipScience-Strategic Advisor
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Stategic AdvisorAdelaide Nov 2020 - PresentNew York, Ny, Us
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PresidentAdelaide Nov 2020 - Aug 2021New York, Ny, Us
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Strategic AdvisorSipscience Jun 2021 - PresentChicago, Illinois, Us -
Director Of Arf Attention Verification ProjectAdvertising Research Foundation (Arf) Nov 2022 - Jan 2024New York, New York, Us -
Vice President Strategy And InsightsNews America Marketing (Aquired By Charlesbank Pe) Nov 2017 - Jul 2020Manage all Insights functions for Marketing, Sales and Corporate strategy. I manage a national team of 20 people and report to Chief Strategy Officer.-Built and rebuilt measurement systems including Match store testing, complex digital sales lift studies, Marketing Mix Models, Personalization Engines.-Led industry initiatives to reinvent how Retail Media, Incentives and Promotions are measured.-Managed industry leading insights team supporting a sales team of over 300 people and annual revenue in excess of $500M/year.- Established and grew partnerships with leading research and data providers including IRI, Nielsen, GFK, 1010 Data, Comscore, LiveRamp, Vizu, Ehrenberg Bass, Numerator-Worked with C-Suite on all corporate strategic Initiatives, projections, product development and partnerships- Created value to attract and successfully sell to Private Equity (2020)
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AdvisorIri Mar 2018 - May 2020Chicago, Il, UsMember of Board of Advisors -
Head Of Solutions ConsultingAdobe Advertising Cloud (Formerly Tubemogul) Oct 2016 - Nov 2017
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Head Of Solutions Consulting (Aquired By Adobe)Tubemogul, Inc. Jul 2016 - Nov 2017Emeryville, Ca, UsResponsible for driving revenue through the leading Demand Side Platform by creating innovative media solutions for a wide variety of business problems. Solutions include the use of industry leading cross media planning tools, Television manufacturing data, and traditional market research techniques. Work hand-in-hand with Sales team to present capabilities and develop client centric solutions.Work with Product and Innovation groups to develop new software features and capabilities.Application of products and data sets and tools such as Nielsen/Comscore; Atlas; DBM; Location based data providers, Device graphs, DMPs, Data on-boarders; Third party data providers (e.g. POLK, NCS, IRI, DLX, Mastercard, etc), 1st party data/CRM data; Verification companies (e.g. IAS/MOAT); TV Manfacturer data sets. -
General Manager Enterprise SolutionsSimulmedia, Inc. Mar 2015 - Mar 2016New York, New York, UsWork closely with the sales team to use complex research and data solutions to generate revenue for leading programmatic linear Television ad sales organization. -
Svp Program ManagementSimulmedia, Inc. Mar 2015 - Sep 2015New York, New York, UsResponsible for all closed loop and behavioral measurement ROI initiatives for leader in programmatic television. Simulmedia, Inc. (www.simulmedia.com) is the leader in helping advertisers and agencies find targeted TV audiences. By taking a digital approach to linear TV advertising, the company delivers targeted audience reach at national scale. Its Simulmedia Audience Network reaches 110 million households across the US through partnerships with over 84 national cable networks and the top multichannel video programming distributors (MVPDs).
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Senior Vice PresidentGfk Mar 2010 - Oct 2010Nuremberg, Bavaria, DeBuild Vs Buy analysis for new digital and cross media ROI products for CEO and Board. -
Director Of Custom ResearchConde Nast Publications Mar 2007 - Mar 2010New York, Ny, UsVogue Magazine, Men's Vogue, Teen Vogue, GQ, Details, Vanity Fair, Wired Magazine, Conde Naste Traveler, Cookie Magazine, Conde Nast Portfolio, Lucky, and Allure.- Managed Custom Research Team for Print and Digital- Responsible for all Ad Sales and Editorial research for designated brands- Upgraded and reorganized team- Reestablished service oriented relationships with internal clients first, then external clients.- Worked with senior executives across organization to understand needs and provide relevant solutions. -
Managing Partner, CofounderMarketing Evolution Aug 2003 - Mar 2006New York, Ny, UsManaged, sold, and executed complex cross-media and digital optimization research projects for Fortune 500 companies.and marketing consulting firm in the world.-Grew from 3 full time employees to around 40 in 24 months.-Company profitable from inception, self funded by partners. Led Marketing Evolution from $1MM to $10MM/yr in revenuewhile expanding gross margins from 15% to 45%.-Managed relationships with industry leading clients in the US and globally including: Ford, Phillips, P&G, J&J, VW,-Microsoft, Colgate Palmolive, Warner Brothers, ABC/ESPN/Disney, Philips, Motorola, etc.-Geographies covered included US, Latin America, Europe, and Asia-Responsible for all sales, biz dev, and marketing operations; Consistently beat quarterly and revenue and profit goals.-Represented Marketing Evolution at industry conferences, committees, industry associations, and speakingengagements worldwide. -
Director Of ResearchAmerica Online Inc 2001 - 2003New York, Ny, UsManaged both custom and syndicated ad sales research team. -
Director Of Market ResearchDoubleclick 1997 - 2001DoubleClick, IncDirector of Research, 1999-2001Research Manager, 1998-1999Research Analyst, 1997-1998-Instrumental in developing most of the new and evolving syndicated and custom insight solutions for digital marketing including: Audience measurement, media planning tools, advertising effectiveness, ratings systems, etc. -Directed all aspects of market research for DoubleClick Inc. Worked with media sales staff on techniques to integrate research into media buys for more robust media programs. -Worked intimately with Sales Managers, advertisers, agencies, publishers,Business Development, M&A Due Diligence teams, and Affiliate Relations.
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Knowledge Management ConsultantMonitor Deloitte (Ex Monitor Group) May 1994 - Oct 1997Drove knowledge capture and dissemination for international strategy consulting firm founded by Harvard Business School Professor Michael Porter. Member of a small, elite team of knowledge management specialists. Utilized advanced databases and early interactive methods to deliver proprietary knowledge to be used by the rest of the firm on
Ethan Rapp Skills
Ethan Rapp Education Details
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Clark UniversityEconomics
Frequently Asked Questions about Ethan Rapp
What company does Ethan Rapp work for?
Ethan Rapp works for Adelaide
What is Ethan Rapp's role at the current company?
Ethan Rapp's current role is Entrepreneur in Healthcare and Wellness; Strategic Insights and Marketing Effectiveness Executive.
What is Ethan Rapp's email address?
Ethan Rapp's email address is er****@****ica.com
What is Ethan Rapp's direct phone number?
Ethan Rapp's direct phone number is +121263*****
What schools did Ethan Rapp attend?
Ethan Rapp attended Clark University.
What skills is Ethan Rapp known for?
Ethan Rapp has skills like Market Research, Customer Insight, Strategy, Strategic Partnerships, Digital Strategy, Digital Marketing, Marketing Research, Advertising, Analytics, Segmentation, Advertising Research, Consumer Behaviour.
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