Ethan Roberson Email & Phone Number

Raleigh, Nc, Us

Raleigh, Nc, Us

That Digital Dude is my freelance business where I help small and medium sized businesses with their website and digital needs.

Huntersville, Nc, Us

- Updated web pages in HMC (SAP, Backoffice, Hybris CMS)- Created new landing pages. Design team sends over Figma files and I develop the pages in HTML, CSS and JavaScript (front-end developer)- Helped this team/company with creating new content on several websites (atdonline.com, tireprosonline.com, atd.com, tirepros.com, ntdconnect.com)- Helped create several pages on the new CMS platform (slowly transitioning content to new backoffice CMS)- Used Monetate to inject JavaScript into multiple websites- Added product images in Enterworks- Worked with marketing on several campaigns

Waltham, Massachusetts, Us

I took ownership of https://arisglobal.com and https://lifesphere.arisglobal.com as well SEO. I collaborated with product marketing managers and demand generation with updating product content on the website and created new landing pages for specific campaigns.I have worked with vendors to rebuild the backend of our websites. After the site migrations, I performed a technical audit of the websites and fixed errors that were causing poor performance. Throughout my tenure here, I have ranked several pages on the first page of the SERPs for relevant keywords in our industry. I have been recognized for my work from my direct supervisor as well as our VP of Marketing. I have built out several components from scratch using HTML, CSS and JavaScript. These were components to help achieve a goal for certain campaigns that our website template did not provide.Key Highlights: - I increased web traffic by ranking several web pages on the first page of Google SERPs - I enhanced mobile and desktop core web vitals performance score from 18/36 to 92/99- Created a Google Ads campaign for an annual event and the campaign outperformed last years' campaign by 40%- I fixed over 100 errors and warnings on the website that were shown in the SEMrush toolMy responsibilities were:- Website Management- Website Optimization- Front-End Development- Digital Marketing- SEO- Keyword research - Competitor analysis - Technical SEO- Core Web Vitals- On-Page SEO- GAP Analysis - XML Sitemap- PPCTools that I used daily are: - SEMrush- Google Search Console- Google Analytics- Google Ads- WordPress- VS Code- JIRA- Asana

Waltham, Massachusetts, Us

As a digital marketing specialist, I helped the overall marketing team contribute to increasing MQLs by various marketing methods. I primarily helped through SEO and SEM (PPC). After seeing an opportunity to manage the website and SEO, I asked my direct manager to let me take on the responsibilities of the overall website and SEO and was given a set of tasks to test my abilities. I easily accomplished those tasks and was promoted to website and SEO manager.

Morrisville, North Carolina, Us

I was responsible for updating and maintaining both Jones and Frank's main website as well as their e-commerce site. I also strategized SEO plans as well as created and implemented PPC campaigns to bring in relevant traffic and convert them into paying customers. I also created email marketing campaigns and created pop-up sign-in forms to capture leads from both websites. I was also responsible for updating products for the e-commerce store (1000+ products). Skills and tools used: -WordPress-HTML, CSS & JavaScript-Landing Page Development-NAV to NET-Adobe Photoshop & Illustrator -Google Ads-SEO-Email marketing-iOS Development-Xcode

Cary, North Carolina, Us

I worked collaboratively with marketing and web development to get projects done. Most of my time consists of strategizing marketing automation plans, building out emails and setting up the marketing automation campaigns within Ontraport. I also spent time writing monthly newsletters, writing web-pages, and publishing blogs. Skills demonstrated: • HTML & CSS• Wordpress• Blog Design• Content Writing • E-mail Design• E-mail Marketing• Marketing AutomationSoftware Used:• Wordpress • Ontraport • Mailchimp • SEMrush• Screaming Frog• VS Code • Sublime • SocialPilot• Google Sheets• Google Docs• Microsoft Excel

I was responsible for designing websites from various industries for a large list of clients using a proprietary software platform. I followed up with clients via phone and email in regards to their websites, digital ads, etc. I implemented the following skills: -Web design-HTML/CSS-Content writing -Adobe Photoshop-Adobe Illustrator-SEO-Domain Transfers-Google Analytics-Google Adwords Conversion Code-Client follow-ups

Ca

I managed clients’ social media ad campaigns. Mostly dealing with Facebook & Instagram. I research the clients' demographic, search keywords that will yield the highest ROI. I have also designed a couple of clients' websites as well. I also implement cold-calling services for various clients. They send me over their leads and I call to either sell products/services or to set appointments after explaining the products/services the client offers. I work with various clients across the U.S. I use the following tools: -Canva-Hootsuite-Affinity Designer-Google Adwords-Facebook Ad Campaigns-Instagram Ad Campaigns -Keyword Planner-Hunter-Mailchimp

Associate Of Arts And Sciences - Aas, Business Administration

Marketing