Ethan Smith Email & Phone Number

Yorktown, VA, US

• Oversee campaigns for all brands, including content, design, email, and social media strategies, from ideation and development to deployment and reporting.
• Manage the Content Team and the development of B2B and B2C marketing content for all brands.

• Manage the Content Team and the development of marketing content for all commercial and recreational brands.

Norfolk, Virginia, United States

• Retained all responsibilities of the Content Writer II role.
• Directing the 2021 commercial content development strategy.
• Assisting the 2021 recreational content development strategy.
• Serving as the Marketing Director’s point person for the content team.
• Helping develop new workflow patterns following changes to the department.

Norfolk, Virginia, United States

• Retained all responsibilities of the Content Writer I role.
• Developed content for additional commercial brands NextTruck, Rock & Dirt, and Tradequip.
• Assisted content development for recreational brands, including RV Trader, Cycle Trader, and more.
• Conceptualized and implemented an ongoing infographic initiative for multiple brands.
• Collaborated with a PR firm to ensure broader dissemination of content.
• Worked to develop a network of freelance writers.

Norfolk, Virginia, United States

• Led communication and marketing content creation for Commercial Truck Trader and Equipment Trader.
• Content production included conceptualization, research, writing, editing, formatting, and launch.
• Content channels included articles, press releases, whitepapers, newsletters, infographics, sales collateral, and social media.
• Co-wrote, proofread, and copy-edited content produced by teammates and contributing partners.
• Monitored and provided analytics on campaigns, content consumption, and audience engagement.
• Represented the company and department at regional and national industry trade shows and conferences.

Hampton, Virgina

Instruct students in Communication Studies courses.

Williamsburg, VA

Within the Office of Undergraduate Admission. Analyze and assess secondary school curricula, academic performance, standardized testing, essays, letters of recommendation, personal statements and other applicant submissions to determine which students’ educational aspirations and abilities are closely aligned with the mission and goals of the College.

Morgantown, WV

• Course Administrator, COMM 102 (Interpersonal Comm) Jan 2016 – May 2016
• Set course curriculum, policies, and assessment measures.
• Recruited, trained, supervised Teaching Assistants.Senator, WVU Graduate & Professional Student Senate Jan 2016 – May 2016
• Represented the Communication department and the Eberly College of Arts and Sciences.
• Connected and coordinated with university administration and other organizations.
• Advocated for issues relevant to graduate students.Instructor, COMM 102 (Interpersonal Comm) Aug 2015 – May 2016

Harrisonburg, VA

• Instructor, GCOM 123 (General Comm) Aug 2014 – May 2015
• Set course schedule and assessment measures.
• Planned and presented course material, including lectures, activities, and discussions.
• Avg. 40 students/semester.Representative, JMU Graduate Student Association Aug 2013 – May 2015
• Represented the Communication department.
• Student Engagement Committee member.

Newport News, VA

Box-office attendant, film projectionist, concessionist, usherHandle a diverse range of customer-service concerns.Multiple recognitions as Employee of the Month.

Master Of Arts (M.A.), Communication & Advocacy

Activities and Societies: JMU Graduate Student Association Outstanding Graduate Student Award, 2015 Top Student Presentation Award, D.C..

Bachelor Of Arts (B.A.), Communication Studies, Psychology

Activities and Societies: President's Leadership Program