Co-founded Olinthus—a company devoted to creating products and experiences that inspire inventive ideas and spark joy.

Write, direct, produce, and host an online automotive and travel show, with investigative stories about unique vehicles and noteworthy destinations. Produce informative and entertaining video evaluations of cars, conveying the intrinsic story behind each automobile.• Research, storyboard, write, host, film, and edit video reviews of vehicles, automotive experiences, and travel destinations, growing the channel to 8.2M views and 44M minutes watched

Cultivate, develop, and write creative marketing content that inspires, educates, and persuades consumers. Oversee strategic vision, creative direction, planning, research, scheduling, and execution of all marketing content, campaigns, social media, videos, websites, and branding initiatives. • Lead the direction, design, and development of all marketing, content creation, social, and branding programs. • Drive the increase of brand affinity and brand engagement through unified creative, promotions, social media marketing, proactive customer service, partnerships with artists and key influencers. • Write marketing copy, translate product positioning into effective marketing communications. • Lead direct e-commerce sales initiatives. Key player in growing Strymon market share. Develop successful programs to increase customer retention and drive repeat sales. • Develop and manage social media strategy. Construct engagement-driven social content, growing platforms from zero to 109k (Facebook), 176k (Instagram), 55k (YouTube), 39k (Twitter). • Create and manage captivating direct email campaigns. Delivering a 56% open rate (industry average 13%), 22% click rate (industry average 2.5%) • Establish market strategy and product positioning. Translate into effective outward communication and advertising. Utilize market research to inform product development. • Implementation and management of integrated advertising campaigns, media buying, negotiations.

Write and record songs and musical scores. License music for film, television, and advertising.

Oversee creative direction and content development for all marketing programs and branding initiatives. Champion the development of engaging creative and unified, brand-focused communication. • Oversee and mentor in-house, agency, and freelance creative teams. Communicate and conceptualize marketing strategy and creative, guide teams to produce compelling work. • Lead the design, development, and planning of line6.com, product websites, print advertisements, banner ads, direct email, mobile marketing, retail packaging, point of purchase, and product photography. • Approve and review all marketing communications and creative, ensure alignment with market strategy and product positioning. • Lead creative discussion and analysis with key stakeholders. Communicate creative strategy through presentations and campaign documentation. • Proactively champion a unified brand voice. Develop corporate brand guidelines and standards, ensure worldwide consistency and alignment.