Career Features：1. English as working language (Business assistant/Marketing research & presentation).2. About 6 years digital marketing experience from offline to online for medical & biotech industry (Carl ZEISS & Thermo Fisher).3. Good at Traditional Marketing /Marcom / Digital Marketing / Ecommerce / Social Media Channel Management / Website Optimization / Content Marketing.4. Website building, coding website (Frontend & Backend)Roles: Marketing Supervisor (Digital Marketing / Marcom / Business Support / Digital Project LeaderDigital: 1. For industry: 6 years as a digital marketing in medical & biotech business.2. For website: Start up different business website by myself, take lead in website SEO & SEM for Baidu/Google, program language managed such as Java/Python/JavaScript/HTML3. For channel marketing: Taking lead in digital channel strategy design & operation (Both Chinese platform & Global platform), familiar with Baidu, WeChat, Google, WhatsApp, YouTube, Facebook, Twitter4. For search engine: Driving more traffic from Baidu/Google by SEO/SEM operation.5. For content marketing: Creating content for product in company website & channels6. For B2B platform: CRM optimization, digital platform enhancement7. For B2B sales: Helping to reduce sales waiting time from 2 days to 4 hours, customer leads are generated in 30 minutes, improve customer satisfaction. Offline: 1. Rich experience of exhibitions / events in OPH industry.2. KOL development: Team up with sales for KOL projects such as “Star Doctor” in AiEr Group, Bright EYE Group, New Vision Group and Europe Eyes.3. Product promotional material design such as H5/Poster/Rollup banner.Business & Project+ External Collaboration:Business trip with sales for pre-sales and customer service, push and manage vendor for marketing material in product brochures and posters, provide all materials to different sales & hospitals, work with staff from hospital directly for digital marketing affairs.+ Internal Project Leader:Work for employee-oriented application, take lead in project management and work with IT ops, it involves in project lifecycle management. Present our business to leaderships in quarter review meeting.+ Business Tech SupportTech support internally for busine by developing mini-website, WeChat public account, mini-application, iPad app in different WeChat groups, it’s good for pre-sales and customer service.
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营销专员赛默飞世尔Shanghai, China
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Marketing SpecialistThermo Fisher Scientific Jan 2020 - PresentShanghaiB2B Marketing: 1. B2B Key Account Order System management; 2. Automation project owner.3. Local marketplace marketing.E-biz Marketing:1. eBiz campaign design: Campaign strategy solution design for monthly;2. Loyalty program design: Loyalty program for eBiz website as promotion of product;3. Gift center reconstruction: Cooperation with Data & IT team for optimization of web gift center;
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Digital Marketing SpecialistZeiss Medical Technology Jan 2015 - Jun 2019ShanghaiDigital Marketing SpecialistOnline：1. Website maintain and updates, data analyze from back-end and make report per week;2. Customer relationship management via WeChat Groups, provide solutions for clients and sales;3. Vendor management and SEO for website, product key words update;4. Internal APP project develop management, it involves in legal and compliance;5. Translation for OPH English docs for marketing team;6. Digital presentation to leadership in projects for quarter meeting;Offline：1. Work with sales in pre-sales in tech and business supports, also website and WeChat solutions;2. Prepare product brochures and posters for OPH exhibitions, conferences, forms such as QianJiang Forms and CCOS, also serve different OPH hospital like AiEr Group, Bright EYE Group and New Vision Group;TECH:Take lead in Digital project like web-layout and design, tech iterative in back-end; SEO for Baidu, key words update for website; Good tech skills can help to manage vendors for good result.
Ethan Wang Education Details
Frequently Asked Questions about Ethan Wang
What company does Ethan Wang work for?
Ethan Wang works for 赛默飞世尔
What is Ethan Wang's role at the current company?
Ethan Wang's current role is 营销专员.
What schools did Ethan Wang attend?
Ethan Wang attended University Of East London Graduate School.
Who are Ethan Wang's colleagues?
Ethan Wang's colleagues are Christophe Bourgain, Thien Nguyen, Alisha Chitkara, Dinesh M, Lancelotti Enosa, Nikhil Kumar Singh, Patrick Conod.
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Ethan Wang
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