• Leading and managing an in-house team of copy writers, graphic designers & video editors to churn out ideas and campaigns to meet performance, product, brand, content marketing & business goals.• Driving creative strategy for app marketing & merchandising. Tested out different themes, layouts & imagery to increase & maximize CTRs to 100% for different services.• Leading sales events from app to print media, to increase traffic & conversion. Experimented with different creatives & themes to optimise CTRs during these events.• Streamlined the daily workflow to reduce TAT & increase productivity by creating effective process of brief taking and priortizing work according to the business goals.• Review art, copy and videos developed by the team, ensuring deliverables that effectively address marketing goals and challenges.• Developing brand guidelines to build a clear and consistent brand identity across channels. • Contributing to the strategic and creative development for marketing and branding efforts & campaigns to increase traffic. • Created multiple marketing campaigns to increase brand awareness and traffic. Keep learning and optiminizing them according to previous data.

• Liaising and collaborating with different teams to understand requirements for product & category launches, UX/UI, digital ads, marketing campaigns, decks, etc.• Set-up an in-house agency of graphic/motion graphic designers• Introduced streamlined processes, delegation, and reviews and driving learning & growth for the team• Created brand/visual guidelines to keep brand sanctity across mediums• Collaborate with copy team to deliver better results• Directed brand marketing campaigns from ideation to execution• Conceptualized digital ads that garnered high CTRs. Drove A/B testing for colors (to find a strong secondary color) and images (to find a winning palette for our images)• Worked very closely with the 3D team to produce high-quality image renders for marketing• Created photoshoot guidelines to maintain consistency and aesthetic value of all our images• Styled a show apartment at Hiranandani from sourcing props to directing photography, in the absence of a stylist• Designed landing pages by understanding user behavior and optimizing it by studying scroll map, heat map, engagement rates, etc. to deliver a better user experience• Infra-design for Design Centers - Designed wall art decals to improve the experience of meeting rooms, a collateral stand, and signages for all Design Centers• Onboarded & handled vendors for all kinds of prints, signages, gifts, etc.—ensuring high quality, smooth process and easy delivery to all cities• Reducing TAT on creatives for blogs, emailers, and social media by studying insights and creating designed templates