Lina María Torres Echeverry Email & Phone Number

Bogotá, Distrito Capital, Colombia

Bogotá D.C., Colombia

Design, implementation and monitoring of the strategy of the brands assigned effectively, supporting new products and/or strategic segments. Supervision of the correct plans execution in POS. Responsible for the execution and control of the A&P budget, seeking the optimization of resources. Management and relationship with the owner of the brand, BTL agencies, ATL and clients. Evaluation of the efficiency of the activities implemented using established KPIs, in order to identify opportunities for improvement and decision-making based on the analysis of internal and external data.

Melbourne Y Alrededores, Australia

Planning advertising and promotional campaigns for company’s service on a variety of media, contributing in the implementation of marketing strategies, organizing and attending marketing events to raise brand awareness, liaising with stakeholders and vendors to promote success of activities and enhance the company’s presence, conducting market research to identify opportunities for promotion and growth, collaborating with managers in preparing budget and monitoring expenses.

Bogotá D.C., Colombia

Coordination of logistics processes and product quality control, inventory management and product rotation, image coordination and product exhibition, benchmarking studies and reports creation, management of budget assigned, creation of an action plan to promote products with low turnover, which increased their sales by 15%.

Bogotá D.C., Colombia

Creation of marketing plans for digital campaigns, developing and execution of them using Google and Yahoo platforms, in order to maximize the revenues and ROI considering the allocated budget. Review the performance results and make reports about optimization tactics based on the opportunity areas to increase campaigns efficiency. Planning social content and generate new ideas to drive communications.