Euan Howden Email & Phone Number

Wellington, New Zealand

Reporting to the executive I'm returning to the New Zealand education sector to contribute to some ambitious strategic objectives over the coming two years.I expect to be able to draw on my experiences in data enabled customer lifecycle engagement strategies and product innovation within the education sector to drive some exciting outcomes.

Wellington, Wellington Region, New Zealand

After nearly a decade of focusing offshore I wanted an opportunity to contribute to something of significance domestically, and the ACC ‘no fault’ accident compensation scheme that is world leading was a great opportunity. In this role I led a team of amazing product owners operating in SAFe Agile, a team of UX designers and a customer support team across all three customer groups for ACC (Health Provider, Business and Client).My focus for my first year was building capability in my teams around customer centricity and performance, segmentation and insight driven decision making, and worked to establish several proof of concepts to inform future investment decisions in the 24/25 FY.

Wellington, Wellington Region, New Zealand

In this part time role I consulted on how to take a domestic product to global markets.This included functions across the product spectrum from business relationships, customer use cases, tech stack and team design.

Wellington, Wellington Region, New Zealand

My focus for this role was overall programme design and direction, a successful Treasury funding drawdown, opportunity identification, establishing partnerships, senior level stakeholder management and mitigating the numerous hurdles to innovation within the fabric of Government. A core focus was also exploring what ‘giving best effect to Te Tiriti o Waitangi’ looked like in the context of International Education in New Zealand.The Government has signaled that the International Education Sector needs to transform from a predominantly inbound mobility model to one that has a diversified portfolio of products offered through in-person, virtual, offshore, and blended that focus on New Zealand's recognised strengths on the global stage.ENZ has been asked to lead a programme of test and learn pilots out to the end of 2023 to explore what this transformation could look like working with a range of industry and government partners and I’ve been given the opportunity to direct the programme.We’ve delivered several successful pilots and are continuing to grow the portfolio for the remainder of the programme in order to deliver an insight informed recommendations paper to the cabinet, whilst growing an exceptional community of cause partners.

Wellington & Wairarapa, New Zealand

In this role I led a team of Digital Campaigns, Social and Chatbot specialists, optimisation, database and automated marketing, Marketing Platforms and digital content specialists focussed on destination marketing New Zealand for International Students and NZ providers, and creating a range of award winning martech and adtech experiencesDuring this role we won several global awards for our marketing campaigns, made history by winning all three major categories in the NZ Direct Marketing awards for our Database marketing programme that was created from scratch in 3 years, as well as a cross government innovation award for our industry facing digital services and first of its kind data integrations between ENZ and INZI was also recognised with the Fearless Marketer in the global Marketo Revvie awards in Los Vegas in 2019 and was one of the Fearless 50 class for 2019

Wellington & Wairarapa, New Zealand

In this role I was responsible for shaping and driving our global acquisition campaigns, our digital platforms and our database marketing programme, and the establishment of a high performing team of international direct marketers.

Wellington & Wairarapa, New Zealand

Wellington, Wellington Region, New Zealand

12 month contract to manage the delivery the New Zealand destination marketing StudyinNewZealand.com website for International Students considering study in New Zealand

I completed a full nuts-and-bolts restoration of a 1977 Land Rover that involved exploring the creative direction I wanted to take the build, self-taught learning and problem solving around vintage vehicle restoration, whilst juggling a young family, full time job and the build.The result is fantastic and has been featured in the Land Rover NZ new Defender campaign throughout New Zealand on outdoor billboards, digital screens and full-page takeovers on national newspapers.The truck has also recently featured in the NZPhotographer magazine 4x4 feather in the November 2021 edition

This was a contract role to deliver the new WellingtonNZ.com website from discovery through to post live optimisation

This role was my crash course in all things creative digital / product development / campaign management / gamification / wearer of many hats etc.I started on a contract to help move the office when there were just 4 people, and then moved through ops and traffic management, project co-ord, project and account lead on several small clients, to larger clients to winning new clients as the team grew to over 20 which was an amazing experience and one that set me up for my future success.Towards the end of my time at TOUCH/CAST I really enjoyed opening up new business opportunities and delivering amazing work for clients whilst breaking new ground on what was possible with emerging tech.

Wellington

Army Reserves acting Infantry Platoon Sergeant - second in command of 30 man teamDeployed to Solomon Islands Top student - Team leadership course

Wellington & Wairarapa, New Zealand

Responsible for planning and execution of operations to protect plant and personnel Conflict management and resolution

Wellington

Residential property development

Wellington

My first job out of a delayed University experience (due to my skiing career) where one fo my first jobs was to review and evolve the operating model for the business.My day-to-day roles were operations management as well as tour guide for cruise ship passengers using my experience as a Lord of the Rings extra and private tour groups. I also drove the Unimog as needed.

Member of the New Zealand National Junior and Men's Ski team, Men's National Alpine Champion 1997, multiple years representing New Zealand including World Juniors in Austria.

China Capable Masterclass 2018

The China Capable Masterclass provides the opportunity to network and build relationships with China experts and cross-agency.

Bachelor Of Tourism Management, Tourism, Marketing And Business Management

Activities and Societies: Awarded a University Blue award (top student award from the university) for managing the universities winter.

Final Year Of School

Education record