Fernando Liguori Email & Phone Number

America Latina

Como Product Manager dentro do Escritório de Governança de Dados, sou apaixonado por transformar dados em ativos valiosos para a organização.Minha missão é garantir a qualidade, integridade e segurança das informações, promovendo uma cultura de governança que permeia todos os níveis da empresa. Atuo como um elo entre TI, compliance e as áreas de negócios, desenvolvendo e implementando políticas que alinham a gestão de dados às estratégias organizacionais. Além disso, sou responsável por educar e conscientizar a equipe sobre a importância da governança de dados, assegurando que todos compreendam seu papel na proteção e uso adequado das informações. Meu objetivo é não apenas atender, mas superar as expectativas de governança, assegurando conformidade com regulamentações como LGPD e GDPR. Estou sempre em busca de inovação e melhorias contínuas, colaborando com diferentes departamentos para integrar as melhores práticas de governança. Acredito que dados bem geridos impulsionam a inovação e a tomada de decisões estratégicas, minimizando riscos e maximizando oportunidades. Com mais de 20 anos de experiência em estratégias de CRM e em projetos que atendem a requisitos como Anatel, LGPD e outros, minha vivência contribui significativamente para o sucesso do Escritório de Governança de Dados. Atuo utilizando as ferramentas EDC e Analyst da Informatica, que me permitem otimizar processos e garantir que nossas práticas de governança de dados sejam eficazes e alinhadas às melhores práticas do mercado. Meu foco é criar um ambiente onde os dados sejam tratados como um ativo valioso, promovendo a democratização da informação e apoiando a tomada de decisões estratégicas.

São Paulo, Brasil

Part of the Marketing Department, he led the CRM area, structuring, analyzing and recommending projects involving three main pillars: Campaign Generation, Technological Efficiency and Performance.His work ranged from building the area's strategic planning and budget management to developing market analysis and strategic insights.Key activities:+ Defining the performance strategy for CRM/Business Intelligence+ Structuring/managing the data generation platforms: SFA and SAS Campaign+ Development of Marketing Campaigns, with +300 demands, with a total of +3K communications+ Market and customer base analysis, creating new business segmentations+ Recommending models for marketing portfolios, based on reading the data+ Creation/Analysis of the customer communication ruler+ Mapping/reviewing processes, proposing new performance models+ Proposals for new communication strategies: SMS, WhatsApp, Direct Marketing+ Relationship with business areas, diagnosing needs+ Analysis of incoming demands, prioritizing each one+ Managing the area's budget and contracts with suppliers+ Data Architecture with a focus on reports and dashboards, generating Insights for the entire leadership+ Technology analysis, focusing on the efficiency of environments, platforms and software+ Project management, especially the implementation of the Do Not Disturb Law and the CS Protocol+ Leadership of 23 people (3 of whom are Coordinators)

São Paulo, Brasil

As a member of the IT Projects team, he was responsible for analyzing the business and its variables, following up on demands from the Legal, Marketing and Collections areas, acting as Product Owner (PO) for each of them.Highlights include her management of the company's new CRM project, the migration of the data platform (from IBS-DOS to BRM), among others.Key activities:+ Project planning, analyzing demands and prioritizing each one+ Understanding the business and its goals, aligning projects with the matrix strategy+ Analysis of demands, generating briefings for the IT technical team+ Budget management, analyzing costs / deadlines / gains and risks+ Mapping/reviewing processes, proposing new operating models+ Developing schedules, monitoring delivery sprints+ Leading tests, approvals and deployments+ Ambassador for the company's Data Privacy theme+ Presenting results to the company's main stakeholders

São Paulo, Brasil

Member of the IT team, he was responsible for managing projects for the Customer Service, Products & Legal areas, leading end-to-end schedules, and making all the relationships between the business team and the IT technical areas, speeding up deliveries/homologations.Highlights include the implementation of the new customer service front, with a gain of ~20 seconds in the TMA (Average Time to Answer) of each call, thus reducing operating costs, and also the implementation of the new customer service protocol (Law - 24h SAC).Key activities:+ Project planning, analyzing demands and prioritizing each one+ Market analysis, technology trends and the customer journey+ Building functional specifications and use cases for each project+ Managing delivery schedules, ensuring that each sprint is delivered+ Visits to operations, ensuring implementation/applicability in each region+ Leading 3 people and multifunctional squads across the company+ Presentations of results, project progress and Pain Points

São Paulo, Brasil

Responsible for managing projects for the Customer Service area, she led demands ranging from structuring/implementing new technologies to reviewing processes/customer journeys, working on the entire schedule of activities: demands, delivery sprints, approvals, etc.

São Paulo, Brasil