A professional with more than 20 years in the market, he has worked throughout his career with CRM Strategy, Business Intelligence (BI) & Analytics, developing strategies for Marketing, Data Architecture, Market Analysis & Segmentation, as well as demands for structuring/migration of systems and creation of Dashboards.Consolidated experience in CRM management, working with strategic pillars such as Campaign development (market analysis, business/public, customer segmentation, relationship rules), Technical Efficiency (new technologies, technological performance, and structuring/migrating data platforms), and finally, Performance (data architecture, reports and strategic Insights). He also has experience in strategic project management, from analyzing business and opportunities to developing schedules, managing delivery sprints, approvals, tests, and interfacing with all business areas in implementing demands. In his last stint, he was CRM Manager at SKY Brasil, but he also worked for the Claro Brasil group, managing business projects.Results-oriented, he supports companies in building high-performance teams. Core Skills:+ CRM Strategies + Data Architecture+ Customer Lifecycle + Consumer Insights + Performance + Data Platforms + Project Management + Team Leadership