Eugene Loo Email & Phone Number

Toronto, Ontario, Canada

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

•Part of the core management team involved in high-level decision making & responsibility delegation for a new Thai restaurant group•Managed a marketing team of 4 & external digital agency and motivated over 100 front house/kitchen staff across 5 locations ensuring consistent quality & customer service•As a part owner/entrepreneur I was able to multi-task the creation/implementation of strategic sales & marketing plans, CRM in person & online, collateral content creation assisted by our digital marketing agency and provided exceptional customer service in catering sales•Negotiated with delivery companies (UberEats, Foodpanda) for lower commission rates by 20% effectively saving the company 100,000's RMB annually

Shanghai City, China

•Created compelling online copy to ensure right message is delivered through right channels (brand site, online travel agent sites, GDS, etc.) in adhering to each brand standard Work with Guest Reservation Centre to ensure property information is up-to-date on content management solution (Lanyon) •Audit and update where necessary, key hotel information on brand.com across all three branded websites (Fairmont.com, Raffles.com and Swissotel.com)•Supported 27 hotel properties across Asia Pacific by providing audits of OTA sites (Alitrip, Ctrip, Expedia, Agoda, TripAdvisor, etc) and third party city, lifestyle and alert hotels to update and ensure they have a compelling web presence online•Work with the Digital marketing team to develop content guidelines (SOPs and Best Practice Guidelines) for various digital channels to ensure consistent language, tone, and voice – especially for online reputation management•Created inspiring content relevant to our target market for regional marketing campaigns across Asia Pacific

Nanjing, Jiangsu, China

•Focused on digital marketing initiatives from this newly opened hotel (began work in pre-opening hotel phase)•Responsible for driving social media, website management, electronic direct marketing and database management•Working with key members of media to negotiate partnerships in regards to advertising in magazines and TV spots•Supporting all hotel promotions (spa, F&B, rooms) and showcasing teamwork skills through cross functional teams with other departments throughout the hotel•Planning and providing support for key hotel events throughout the year (lighting ceremony, anniversary parties etc.)

Nanjing, Jiangsu, China

•Gained a 360 degree view of the Coca-Cola company focusing in correcting efficiencies in financial reporting•Utilized advanced Excel functions and SAP, worked on forecasting models, creating budgets and high-end profit sharing reports for directors and the General Manager•Acquired a broader perspective of the global market & new ways of doing business utilizing a new language and adapting to a different culture•Within two months challenged myself to learn Mandarin & began using it effectively at work on a daily basis

•Showed self-initiative by running for Toronto City Council in 2010; rallied and organized the support of over 50 volunteers placing them business operational roles including finance, marketing and human resources•Formulated a full fledged marketing campaign which included social media, print & direct marketing aspects•Received over 1600+ votes from supporters who wanted to see an energetic entrepreneur make a change in this city; Secured over $12,000 in funds for campaign expenses from individual donators

Toronto, Canada Area

•Provided financial management support for over 200 sailors in the unit; managed Fund Accounting operations

Toronto, Canada Area

•Writing articles and opinion pieces on a casual/part-time basis for Vidafine, an online trend-spotting magazine•Passionate about creating new business relationships and customers for the site; heightened interpersonal skills project management approaches to projects geared towards increasing social media traffic on the site•Integrating social media tools to reach our target market; increased readership by 200% over a period of a year and using creative and interactive marketing efforts recently reached over 640,000 site visits

Toronto, Canada Area

•Analyzed market prices to create a pricing/bonus structure for our customers.•Generated over $300,000 in business2business sales in the short period of three months •Oversaw every aspect of this auto industry wholesaler which included supply chain, inventory management, managing client relations & accounts receivables•Analyzed market prices to create a pricing scheme for products

Honours Business Administration Co-Op, Accounting

Honours Co-op Business Administration (focus in Finance & Accounting)

Education record

Gifted Program