- Formulate personalized marketing strategies and campaigns with my team as per the client’s brief.- Manage product launches in local and international markets.- Propose and execute successful localize adaptations (Thailand, Oceania, Vietnam, Sri Lanka, Europe, Malaysia, and Singapore) of global product launches and campaigns.- Responsible for managing the client's marketing budget and launch management.- Manage all video production and photoshoot for all Panasonic Campaigns.- Successfully forecasted marketing strategies and proposed upcoming campaigns to clients.- Successfully launch a product in a week based on a client’s last-minute request involving a production shoot.- Engage and maintain sponsor relationships for on-ground events.- Execute all events and analyze the performance with a written report.- Took on the role of creative director and led my creative team through all of the company's projects.- Create an in-depth study on the client's customer demographic and behavior to understand the contents and ideas to pitch. - From creative ideation to pitching and finally, campaign execution is managed and executed by me.- Write up reports on campaign end results for clients.- Oversee all of the company's ongoing projects till completion.- Consult clients on the best possible marketing strategy, creative direction, and direction moving forward.- Experience with offline marketing such as branding, on-ground events, retail, billboards, print ads, live demo, etc.- Experience with digital marketing such as social media marketing, pay-per-click, content marketing, marketing analytics, etc.- Company projects that I have successfully delivered: Panasonic Appliances Marketing Asia Pacific (regional account), Panasonic Appliances Air Conditioning Marketing (global account) Panasonic Business Segment (regional account), UEM Edgenta (healthcare support), Photobook Malaysia & Global, Japan Air Filters (JAF), GEO ANTHARAS, Happy Fresh, ABLR, and others.

- Form a strategy based on the client's brief and the company's mission.- Develop plans to materialize strategy and analyze proposals.- Research competition to identify threats and opportunities.- Assess the market and target audience to create an overall strategy.- Construct forecasts and analytical models.- Monitor and analyze industry trends and market changes.- Prioritise a brief objective and client’s goal to formulate long-term goals.- Consult brands on media solutions for social media campaigns.- Effectively manage and execute social media campaigns.- Perform business intelligence and market study on media solutions for campaigns.- Maintain and manage a close relationship with clients and KOLs (Key Opinion Leaders).- Identifying and curating the best strategy (content pillars) for each campaign to meet the client’s brief and needs.- Form a go-to-market strategy, contact strategy, and communication strategy for the client.- Develop and run digital campaigns, corporate branding, and creative developments.- Ensure tasks are timely and successfully delivered to solve clients’ problems and objectives.- Manage and oversee all related ongoing projects.- Projects I have successfully delivered are NOVO Ampang, Orion Bukit Bintang, DImmersion, etc.