This position has allowed me to help ROYCE' Chocolate USA, a global Japanese confections company, further increase its brand presence in the United States of America through digital communication and marketing duties.• Contributes sales revenue by producing newsletters on a regular basis (Klaviyo).• Acts as efficient information gatekeeper for internal and external brand communications. This includes Point-Of-Sales systems management (both for in-store and online purchases on Square… Show more This position has allowed me to help ROYCE' Chocolate USA, a global Japanese confections company, further increase its brand presence in the United States of America through digital communication and marketing duties.• Contributes sales revenue by producing newsletters on a regular basis (Klaviyo).• Acts as efficient information gatekeeper for internal and external brand communications. This includes Point-Of-Sales systems management (both for in-store and online purchases on Square and Shopify), copyediting product and promotional information for the US market and website, managing and producing content for social media and blog channels, resolving customer inquiries, and coordinating logistics with in-house employees, licensees, corporate management, outsourced assets (third party advertising, marketing, and web developer agencies), and press contacts for information dissemination.• Works closely with Retail Operations Manager for organizing special pop-ups across the US, cross-organization sponsorships, and routine on-site visits to directly-managed US corporate boutiques.• Manages Search Engines such as Google, Yelp, Bing, and Apple Business Connect to ensure correct data for SEO performance and customer reference.• In-charge of working with US General Manager on further expanding revenue-generating digital selling platforms through direct website integrations on Google and Meta (Facebook and Instagram) and separate third-party delivery apps such as UberEats, DoorDash, and Grubhub, among others. Also includes ad cost management in-house.• Strengthens brand communication by making in-house store signs and visual charts, special event ads, social media and e-newsletter graphics, and operational training materials through graphic design in platforms such as Adobe Creative Cloud, Canva, and Microsoft Office. Also adept with DSLR photography for projects like boutique site visits, among others. Show less

I still continued my tasks for social media management and product copyediting from my previous role as a Social Media Marketing & Brand Communications Specialist but with the following responsibilities added:• Worked with the US General Manager in transitioning and streamlining graphic design work from outsourced to in-house by directly creating and updating graphics used in social media, e-newsletters, web sliders, and boutique documents and/or signage such as price cards and menus… Show more I still continued my tasks for social media management and product copyediting from my previous role as a Social Media Marketing & Brand Communications Specialist but with the following responsibilities added:• Worked with the US General Manager in transitioning and streamlining graphic design work from outsourced to in-house by directly creating and updating graphics used in social media, e-newsletters, web sliders, and boutique documents and/or signage such as price cards and menus for seasonal items. Software used included Adobe Photoshop and Microsoft Office.• Conceptualized and executed logistics together with General Manager and Operations Manager for revenue-generating pop-up events and special projects such as setting up chocolate tasting booths and providing gifts, samples, and marketing assets to press and inter-brand collaborations.• Helped expand sales coverage of boutiques with the General Manager through onboarding of additional digital third-party delivery apps such as UberEats, DoorDash, and Chowbus together with Grubhub. • Widened customer service and reach together with Managing Director, General Manager, and Operations Manager by setting up Live Chat via Tidio on ROYCE' Chocolate USA's e-commerce website. • Amplified customer interest by helping the Managing Director, General Manager, and Operations Manager launch promos such as conditional Free Gifts with certain purchases and executing loyalty programs for both Online and In-Store formats. • I also became a crucial part of the US corporate team when ROYCE' Chocolate USA did a major revamp on its website back in early 2021, transitioning the old website of royceconfectusa.com to roycechocolate.com by organizing product photos, proofreading text elements (product information, brand information write-ups), switching to Klaviyo as an e-newsletter platform, and providing UX feedback for proposed webpage designs. These ensured a smooth transition when the new website was launched live mid-2021. Show less

• Expanded brand and product reach through e-newsletters (Square and Mailchimp) and social media content management and copywriting.• In addition to social media and e-newsletter copywriting, I also copyedited and updated product descriptions and write-ups in digital platforms such as ROYCE' Chocolate USA's main website and third-party food delivery apps such as Grubhub to ensure accurate information for consumers' reference.• Worked in-store at select ROYCE' Chocolate boutiques and… Show more • Expanded brand and product reach through e-newsletters (Square and Mailchimp) and social media content management and copywriting.• In addition to social media and e-newsletter copywriting, I also copyedited and updated product descriptions and write-ups in digital platforms such as ROYCE' Chocolate USA's main website and third-party food delivery apps such as Grubhub to ensure accurate information for consumers' reference.• Worked in-store at select ROYCE' Chocolate boutiques and special pop-up events as a project coordinator and occasional sales associate to gain firsthand understanding of customer feedback and on-site retail operations.• Tasked with customer service and assistance through email and phone correspondence. This covered issuance of refunds where needed through Point-Of-Sales systems used (Square, Shopify), coordinating product reshipment, and answering customers' general questions in a timely manner.• Liaised communications with outsourced advertising agencies for social media and website additional content and graphics, coding assistance, website maintenance and updates, and production of retail price cards and boutique signs and visuals.• Provided human resources support to the General Manager by writing copy for Job Descriptions posted on Indeed and LinkedIn for Sales Associate and Warehouse Staff positions where needed. This also included emailing resumes to Boutique Managers. • Assisted the General Manager in updating and proofreading documents such as product manuals and information materials.• Coordinated with Overseas Headquarters Team from Hokkaido, Japan for assets used by ROYCE' Chocolate USA corporate headquarters such as photos and Nutrition Facts labels, among others.• Facilitated routine communication with US-based licensees to ensure that their special projects and daily retail operations are still in-line with ROYCE' Chocolate USA's brand identity and work philosophy. Show less

The said position allowed me to help grow the daily editorial and administrative operations of Accessories Magazine, a trade publication owned by UBM Fashion.• Contributed to the magazine’s online growth through daily news articles, runway reports and research, and social media content.• Helped grow the magazine’s personal presence in fashion by attending and writing about industry events such as product previews, trade shows, and conducting interviews with brand representatives and… Show more The said position allowed me to help grow the daily editorial and administrative operations of Accessories Magazine, a trade publication owned by UBM Fashion.• Contributed to the magazine’s online growth through daily news articles, runway reports and research, and social media content.• Helped grow the magazine’s personal presence in fashion by attending and writing about industry events such as product previews, trade shows, and conducting interviews with brand representatives and executives.• Increased editorial opportunities for fashion brands and entrepreneurs through feature stories on the website’s daily Item of The Day section and product placements on weekly online Trend Finder guides.• Built good relationships with fashion showrooms and PR firms by acting as a liaison for sample pullouts and styling inventories. Ensured safe and timely return of borrowed merchandise and samples after being used in photoshoots. Show less

As a student of NYU, I produced content for Pavement Pieces, an official online student publication under the university's journalism department.

As a contributing freelance writer, I mostly covered fashion-related events for Manila Bulletin's Lifestyle Section, as well as other topics for the broadsheet's sister publication, Style Weekend, which came out every Friday, both in glossy and newsprint formats.

As a reporter for the Lifestyle Section of Manila Bulletin, I wrote about fashion, food, arts, health and wellness, travel and tourism, home and garden, technology in everyday living, among others. Throughout my tenure, I also became one of the nationwide newspaper's go-to fashion writers to cover fashion shows, interview brand executives and creatives, and attend seasonal product previews.