Eugene Tay Email & Phone Number

Singapore

Digital Experience / Product Management

Singapore

• Perform reconciliation of Gift Card and eStore sales for Finance and Audit• Tasked with fraud and exceptions checking to ensure that transactions are legitimately performed by members and not merchants scanning for Frasers points at their POS• Performed customer feedback resolution----------------------------------------------Oversaw the following digital projects: ----------------------------------------------OCBC x MINDEF via LifeSG - allowing NSMen to redeem… Show more • Perform reconciliation of Gift Card and eStore sales for Finance and Audit• Tasked with fraud and exceptions checking to ensure that transactions are legitimately performed by members and not merchants scanning for Frasers points at their POS• Performed customer feedback resolution----------------------------------------------Oversaw the following digital projects: ----------------------------------------------OCBC x MINDEF via LifeSG - allowing NSMen to redeem their Celebratory Benefits for Frasers Property Gift Cards at 11 malls of Frasers Property• Aligning with Finance and internal departments to ensure that redemptions made via LifeSG are accounted for in the reports and adheres to the current SOPs set out • Working with OCBC Product and Partnerships team to be trained on the use of the OneCollect platform for paymentsCNY eHong Bao eGifting - allowing members to gift multiple recipients eHong Baos via email in return for Frasers Property Gift Cards and lucky draw chances• Running project UATs and eventual deployment together with external vendors. Train internal marketing teams on this initiative Show less

Singapore

• Served as Team Lead with 2 direct reports for merchant-enablement and a smooth purchase journey for members who transact on the Frasers eStore, running the operations and onboarding of merchants and content into the eStore component on the Frasers Experience (FRx) App, overseeing 100 over merchant stores at the peak • The Frasers eStore allows for our merchants at the various malls to list products for sale and functions as a 24/7 digital marketplace• Cross-functional work with… Show more • Served as Team Lead with 2 direct reports for merchant-enablement and a smooth purchase journey for members who transact on the Frasers eStore, running the operations and onboarding of merchants and content into the eStore component on the Frasers Experience (FRx) App, overseeing 100 over merchant stores at the peak • The Frasers eStore allows for our merchants at the various malls to list products for sale and functions as a 24/7 digital marketplace• Cross-functional work with internal Partnerships, Marketing teams and external vendors to test and ensure eStore content is uploaded, tagged and optimized with the ultimate goal of driving purchase• Guided merchants on the curation of products and to train them on the SOPs for listing pf products, orders acceptance, fulfilment and issues with orders• Ensured orders were successfully delivered by appointed 3PL (NinjaVan) and perform service recovery as required• Identified new opportunities and fulfilment capabilities for merchants to offer to customers• Provided training to on-boarded merchants on listing of inventory, curation, operational support and reporting requirements Show less

Singapore

• Product owner of the Frasers Experience (FRx) app and responsible for successful delivery of all marketing campaigns, enhancements and gamification projects within• Stakeholder management and drive alignment of projects internally: (Individual Mall/Property marketing teams, Legal, IT Services, Finance and Audit)• Managed app enhancement timelines, budget and campaign reporting requirements• Work through with management on setting up of goals for tactical campaigns or customer… Show more • Product owner of the Frasers Experience (FRx) app and responsible for successful delivery of all marketing campaigns, enhancements and gamification projects within• Stakeholder management and drive alignment of projects internally: (Individual Mall/Property marketing teams, Legal, IT Services, Finance and Audit)• Managed app enhancement timelines, budget and campaign reporting requirements• Work through with management on setting up of goals for tactical campaigns or customer acquisition exercises• Analyse campaign performance using purchase data for reporting to management• Involved in working with external vendors and ensure adherence to UX best practices for app development, customer journeys, UAT, timelines and project requirements-------------------------------------------------Involved in the following notable projects:-------------------------------------------------AsiaMalls System & Program Integration - integration of program into the Frasers Experience program• Working with previous AsiaMalls teams on a smooth transition to the Frasers program • Planning of integration from ground-up - seeking out advice from Legal team to scoping out onsite IT and system requirements to ensure compliance and compatibility to run the Frasers program • Communications of the transition to AsiaMalls members to provide consent to have existing points and rewards converted to Frasers points and lend onsite support during early stages of the transitionFrasers Makan Master Delivery Services - implementation of food delivery service with 3PL (Lalamove) on provision of services for customers who order via Makan Master on the FRx app• Worked with external vendor and 3PL on the setup, UAT and onsite testing • Monitoring of orders to ensure that matches were successful for customers with a delivery person and eventually fulfilled Show less

Singapore

Product owner and database custodian for the non-gaming customer and loyalty member segment to market RWS' offerings and experiences through targeted audience and data-driven marketing via PDPA-compliant means.- Database segmentation and profiling from various sources of customer data - loyalty members, purchase data, web behaviour, qualified leads and profiles from disparate sources and touchpoints / increase the propensity to spend and to move these customers progressively up each… Show more Product owner and database custodian for the non-gaming customer and loyalty member segment to market RWS' offerings and experiences through targeted audience and data-driven marketing via PDPA-compliant means.- Database segmentation and profiling from various sources of customer data - loyalty members, purchase data, web behaviour, qualified leads and profiles from disparate sources and touchpoints / increase the propensity to spend and to move these customers progressively up each stage of the customer lifecycle- Owned and provide guidance on business-level EDM communications calendar especially during campaigns to ensure marketing messages are clear, coherent, and disseminated in order of priority - Oversee the email delivery via IBM Watson Campaign Automation and customer journey mapping of tactical and strategic email communications- Perform targeting of customers with the highest propensity to purchase and incentivize qualified leads by personalizing content tailored to their interests- Collaborate with Singapore and Regional marketing / sales teams and in-house creative departments to craft and optimise compelling visuals and copy- Reporting to management via the use of dashboards for tracking of KPIs for conversions (purchases), analytics and segment growth Show less

Singapore

• Support regional Director of Delivery on execution of custom projects• Liaise with regional technical / account teams to ensure timely completion of project deliverables / milestones• Conduct weekly conference calls for project updates

Singapore

• Function as client’s main point of contact for all production work, troubleshooting, deliverability, technical and account-related queries• Manage campaign delivery process from content integration in HTML to final deployment• Devise workflows with regional account teams to deliver seamless campaign production effort• Act as internal bridge between global teams in the U.S. offices and regional account teams to push for resolution of custom projects, technical and platform… Show more • Function as client’s main point of contact for all production work, troubleshooting, deliverability, technical and account-related queries• Manage campaign delivery process from content integration in HTML to final deployment• Devise workflows with regional account teams to deliver seamless campaign production effort• Act as internal bridge between global teams in the U.S. offices and regional account teams to push for resolution of custom projects, technical and platform issuesClients: • ANZ Bank• ETRADE• Freedom• Club 21• Smaller Australian B2C clients in the financial services and retail industries Show less

Singapore

• Responsible for the accurate and timely deployment of email campaigns• Manage campaign delivery process from content integration in HTML to final deployment• Analysis of campaign performance and provide recommendations to clients on best practices• Involved in data cleansing prior to deployment / extract post-campaign reporting Clients: • Sun Microsystems APAC• Coach International • Some exposure to China B2C clients, Fedex APAC, AT&T

Singapore

• Tasked with supporting internal Marketing Services department to drive ticket sales and market shows through web ads and email• Planned, executed and managed all online campaigns for festival microsites and Esplanade Mall's retail promotions• Worked with agencies to conceptualise and produce event microsites to drive awareness and engagement• Maintained master content calendar to ensure targeted audiences are kept actively engaged all year-round

• Part of in-house producer team for the Discovery Channel, Travel & Living, Animal Planet and Home & Health channels to launch tailored online content for the SEA region to promote respective TV programme debuts• Managed the internal production of fan sites, games, banner ads and educational features• Coordinated Asian content localisation efforts with U.S., Europe and Asian offices

Singapore

• Responsible for design, production and editorial direction of organisation's website and microsites to drive youth volunteerism and community outreach initiatives

Bachelor Of Arts - Ba, Communication Design

Bachelor Of Arts (B.A.), Design And Visual Communications, General

Education record