As Head of Operations and Customer Service, I am responsible for overseeing and optimizing all aspects of the company's operational processes to ensure efficiency, productivity, and customer satisfaction.I develop and implement effective policies, procedures, tools, and workflows to enhance operational efficiency and meet organizational objectives. By fostering a culture of continuous improvement, I drive initiatives to optimize resource allocation, reduce costs, and increase overall operational effectiveness.I leverage data-driven insights and analytics to make informed decisions and drive performance improvements. By analyzing key operational metrics and market trends, I identify opportunities for process optimization, quality enhancement, and innovation.Maintaining a strong focus on customer satisfaction, I strive to enhance the overall experience by implementing customer-centric initiatives and ensuring timely and accurate order fulfillment. This includes monitoring and optimizing operational workflows to meet customer demands efficiently.I am committed to driving operational excellence, fostering teamwork, and delivering exceptional results.

Dreamcore is one of Singapore's leading custom PC retailers. As Chief Marketeer, I successfully spearheaded all marketing initiatives to drive brand awareness, customer engagement, and business growth.My responsibilities included devising and executing comprehensive marketing strategies to maximize reach and market penetration. I developed and managed digital and offline marketing campaigns, leveraging various channels such as social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), online advertising and physical exhibitions to generate demand for the brand, increase online visibility, and boost sales.I had the pleasure of leading a talented marketing team that included social media executives, graphic designers, and video content creators, providing guidance and fostering a collaborative environment to achieve brand objectives. I actively monitored market trends and competitor activities, enabling us to stay ahead of the curve and identify new opportunities for expansion.I also collaborated closely with cross-functional teams, including product development, sales, and customer support, to ensure a cohesive brand experience and consistent messaging across all touchpoints.Key achievements and milestones:1. Launched and grew social media following to over 28K followers across multiple channels including Instagram, Facebook, TikTok.2. Launched and grew e-mail marketing pipeline to over 10K subscribers.3. Launched new 10,000sqft showroom with multiple successful press, KOL and end-user launch events.4. Launched over 20 new products appealing to consumers and corporate users.5. Developed brand ethos, voice and visual identity to be applied in digital and physical spaces.6. Managed the planning and execution of at least 4 consumer-facing exhibitions per year, appealing to over 100K footfall per exhibition.7. Managed an annual 6-figure marketing budget that increased website hits by 4x YoY.

ANVIL was founded in 2015 against the backdrop of a stagnating custom PC industry. We focused on delivering excellent customer service with a 2-year on-site warranty service, which was unheard of for custom PCs.We serviced consumer and corporate customers for two years before being acquired by Dreamcore.