Marketing Team Lead
Current• Lead Dreamcore’s in-house marketing team, driving strategy, execution, and performance across digital marketing, creative content, and physical activations. • Oversee social media management, digital advertising, and creative campaign development to amplify brand visibility and engagement. • Manage manpower allocation, cross-functional projects, and strategic partnerships to achieve ambitious marketing and business goals. • Spearheaded process improvements, including restructuring digital ad campaigns, reducing ad spend by 50% while maintaining KPIs and reallocating budget to tech conventions for significantly improved reach and impact.Key Achievements: • Record-Breaking Sales: Designed and executed digital marketing strategies and physical booth concepts for COMEX 2024 and The Tech Show, achieving the highest sales records for Dreamcore in these events. • Elevated Market Presence: Delivered talks at industry events and to student bodies, positioning Dreamcore as a thought leader. Launched a bootcamp system for esports teams to train using Dreamcore’s custom PCs, enhancing brand credibility in the local esports community while generating additional revenue. • Innovative Campaigns: Cemented Dreamcore’s reputation as a gaming and tech innovator by driving impactful campaigns that balanced creativity and ROI.